Training

E-commerce Management

Register now
Course objectives

After 30 years of gradual changes in Retail, the market is facing a significant shift

Ways of consuming and buying have dramatically changed. With the internet boom, new players have entered the market and the primary big players were challenged on their business model. Within that context, we will look at:

  • Understanding the current and future stakes of the Retail Market
  • Equipping you with the fundamentals necessary to integrate a Retailer and a Brand at a managerial level
  • Embracing the impact of new retail inside the organisation and the evolution of its professions
Learning outcomes

After having taken this course, participants will be able to know and understand

  • The trends of Retail FMCG and the shopper behaviour, channels and key players
  • The Category Management Process and how you apply it at an operational level
  • Organisational impact

More specifically, participants will be able to:

  • Analyse the different levers to identify the right action per channel and per each Retailer
  • Integrate E-commerce challenges in their strategic plan
  • Have the technical and updated knowledge to take on their role with today’s market challenges.
Who is it for?
actinco-picto-commercial-director
High potential talent at a new entry level
actinco-picto-commercial-director
Junior Category Manager
actinco-picto-commercial-director
Junior Ecommerce Manager

Course content

  • Trends, Channels and Key players
  • Omnichannel and new retail
  • Shopper Journey, expectations (research highlights)
  • The process, Shopper Equation, the levers (assortment)
  • Project 1st set up
  • The levers (Merchandising, Promotion), Examples
  • Strategy and action plan
  • Project 1 conclusion and presentation
  • How to guarantee my market share On E-retailer websites ?
  • Practice analyzing Datas
  • Organizational impact
  • Project 2 set up: site audit
Empty section. Edit page to add content here.
Learning methods

Teaching

  • Face to face lectures
  • Participative method
  • Class discussions
  • In class Auditing of current players
  • Group work on Case studies
  • Bringing Testimonies
  • Best practices

Organization

  • delivered in French English, Italian
  • Online, face to face or blended

Assessment

  • Q&A
  • Oral presentations
Plan your training

Length

  • 5 days, 35 hours
  • From 9:00 to 12 :30 and from 14:00 to 17:30
  • Dates on request

Location

  • Depending on client requirements (+150 euro/p/day)
  • Wheelchair access

Price

  • 3890 € per person excl. VAT. Excl. logistics costs.
  • Minimum 5 people
Contact us

Interested in our training programmes?

Let us know which training you are looking for. We will respond as soon as possible, usually within a few business days.
Contact us