Course objectives
After 30 years of gradual changes in Retail, the market is facing a significant shift
Ways of consuming and buying have dramatically changed. With the internet boom, new players have entered the market and the primary big players were challenged on their business model. Within that context, we will look at:
- Understanding the current and future stakes of the Retail Market
- Elaborate your digital strategy for success, set your priorities per client, get your team and management onboard and effectively begin your action plan
Learning outcomes
After having taken this course, participants will be able to know and understand
- The trends of Retail FMCG and the shopper behavior, channels and key players
- How to create an E-commerce Strategy adapted to their business
- How to implement a strategic plan
- Which KPI to monitor their business with
Who is it for?
Middle and Senior Management, from FMCG and non-food product companies
Top leadership talents in a FMCG company
Prerequisite
No pre-requisite: Our courses do not mandate any requirement or pre-requisite.
Course content
- Trends, Channels and Key players
- Omnichannel and new retail
- Shopper Journey, expectations (research highlights), mobile
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- Online vs offline ?
- How to guarantee my market share On E-retailer websites (click and collect and Home delivery)?
- How to optimize assortment, brand visibility, activation
- Which are the right partners for each lever
Learning methods
Teaching
- Face to face lectures
- Participative method
- Class discussions
- In class Auditing of current players
- Group work on Case studies
- Bringing Testimonies
- Best practices
Organization
- delivered in French English, Italian
- Online, face to face or blended
Assessment
- Q&A
- Oral presentations
Plan your training
Length
- 3 days, 21 hours
- From 9:00 to 12 :30 and from 14:00 to 17:30
- Dates on request
Location
- We can come to your preferred location
- We also offer a location (+150 euro/p/day), with wheelchair access
Price
- 2400 € per person excl. VAT. Excl. logistics costs.
- Minimum 5 people
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