Course objectives
Have the necessary understanding
- To successfully launch a platform, to manage product information data and insure the relevant information is available on e-commerce websites
- To get your company on board your data management plan.
- To acquire an overview of the relevant E-retail information available
Learning outcomes
After having taken this course, participants will be able to know and understand
- The process to put in place a data management platform
- The purpose of E-retail data and how to use it
More specifically, participants will
- Be able to engage company stakeholders in their Data management strategy
- Have acquired the practical knowledge necessary to begin their role as a Data flow manager (FMCG Brand)
Who is it for?
E-commerce and Digital Manager, Data flow Manager, Project Manager, Product Owner, Marketing Manager, Brand Manager, Data valorisation Manager
Junior, Middle and Senior Management
High potential talent at a new entry level in a FMCG company
Prerequisite
No pre-requisite: Our courses do not mandate any requirement or pre-requisite.
Course content
- Why priorities on data management ?
- Internal and E-retailers requirements
- Information content
- Use of Pim and Dam
- How to put in place a successful data Management Platform
- What process to follow
- Which technology to use
- How to set up your action plan
- How to engage your management to invest in your Data management process
- Shoppers and sales information
- E-retailers information
- Ab test
- Ratings and reviews
Learning methods
Teaching
- Face to face lectures
- Participative method
- Class discussions
- In class Auditing of current players
- Group work on Case studies
- Bringing Testimonies
- Best practices
Organization
- delivered in French English, Italian
- face to face
Assessment
- Q&A
- Oral presentations
Plan your training
Length
- 3 days, 21 hours
- From 9:00 to 12 :30 and from 14:00 to 17:30
- Dates on request
Location
- We can come to your preferred location
- We also offer a location (+150 euro/p/day), with wheelchair access
Price
- 2400 € per person excl. VAT. Excl. logistics costs.
- Minimum 5 people
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