Data flow and Data valorisation

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Course objectives

Have the necessary understanding

  • To successfully launch a platform, to manage product information data  and insure the relevant information is available on e-commerce websites
  • To get your company on board your data management plan.
  • To acquire an overview of the relevant E-retail information available
Learning outcomes

After having taken this course, participants will be able to know and understand

  • The process to put in place a data management platform
  • The purpose of E-retail data and how to use it

More specifically, participants will

  • Be able to engage company stakeholders in their Data management strategy
  • Have acquired the practical knowledge necessary to begin their role as a Data flow manager (FMCG Brand)
Who is it for?
E-commerce and Digital Manager, Data flow Manager, Project Manager, Product Owner, Marketing Manager, Brand Manager, Data valorisation Manager
Junior, Middle and Senior Management
High potential talent at a new entry level in a FMCG company

No pre-requisite: Our courses do not mandate any requirement or pre-requisite.

Course content

  • Why priorities on data management ?
  • Internal and E-retailers requirements
  • Information content
  • Use of Pim and Dam
  • How to put in place a successful data Management Platform
  • What process to follow
  • Which technology to use
  • How to set up your action plan
  • How to engage your management to invest in your Data management process
  • Shoppers and sales information
  • E-retailers information
  • Ab test
  • Ratings and reviews
Learning methods


  • Face to face lectures
  • Participative method
  • Class discussions
  • In class Auditing of current players
  • Group work on Case studies
  • Bringing Testimonies
  • Best practices


  • delivered in French English, Italian
  • face to face


  • Q&A
  • Oral presentations
Plan your training


  • 3 days, 21 hours
  • From 9:00 to 12 :30 and from 14:00 to 17:30
  • Dates on request


  • We can come to your preferred location
  • We also offer a location (+150 euro/p/day), with wheelchair access


  • 2400 € per person excl. VAT. Excl. logistics costs.
  • Minimum 5 people
Contact us

Interested in our training programmes?

Let us know which training you are looking for. We will respond as soon as possible, usually within a few business days.
Contact us