Final evaluation for my certification

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Operational objectives
  • Apply the skills acquired in the course to a professional context, whether these are technical skills (ability to write an E-category analysis) or soft skills (ability to defend the analysis in front of a jury of E-commerce industrial and/or retailer professionals).
Practical information
  • 2 half-days of training (7 hours)
  • From 9:30am to 12:30pm and from 1:30pm to 5pm
  • Face-to-face or distance learning depending on the health news
  • In the premises of the Institute of Commerce based in Paris 17th or via Zoom
  • Inter-company or intra-company training
  • In groups of 5 to 12 participants
  • Available in French, English, Italian
  • Develop your skills as an E-category manager” certification course
For whom?

Junior or Senior Category Manager, Key Account Manager, Junior E-commerce Manager, Junior Digital Manager, Category Supply Manager, Sales Force, Marketing Manager, Store Manager or Foodtech Business Developer, who wish to develop their e-commerce skills.

  • Have some experience in the retail industry, a pure player or a consumer product company.
  • Preliminary interview
  • Positioning Quiz (for ACTINCO certification applicants)
Targeted competencies
  • The targeted skills are validated after the completion of the quiz and the presentation of an E-Category recommendation

Course Content

Part 1: Knowledge validation

  • Key points to remember from the course
  • Take the quiz

Part 2: E-category recommendation presentation

  • E-category recommendation presentation
  • Individual test: 30 minutes maximum per participant (a 20 minute  presentation, and a 10 to 15 minute exchange with the jury)
  • Jury deliberation
  • Jury feedback

Part 3: Course close

  • Assessment
  • Satisfaction questionnaire
Pedagogical approach
  • The final test is organized around two assessments: a quiz and the presentation of the E-Category recommendation.

The quiz:

  • It consists of around ten questions that test knowledge, practice and posture.
  • It will be given in situ during the first hour and will last 30 minutes maximum.

The presentation of the E-category recommendation

  • Each participant presents his or her recommendation , to a panel of professionals. That recommendation is developed throughout the course using tools and analysis.
  • During this presentation, the participant will have the opportunity to discuss with the jury and benefit from their recommendations for the next stage of their professional project.
  • The other participants attend the presentation and feedback for collective learning
The advantages of this training
  • Training based on the E-Category management toolbox of the Institut du Commerce and validated by the members of the E-Commerce Working Group
  • Facilitated by experts in the e-retail sector
  • Training in part-time remote and face-to-face to facilitate the organization
  • 12 participants maximum
  • Can be conducted in French, English or Italian – in inter- or intra-company format
Monitoring and evaluation method
  • 1 attendance sheet per ½ day
  • Attendance
  • Continuous control in the form of a practical case
Plan your training


Do you have a disability or a specific need ? Our services can help you. Your contact:


  • Depending on client requirements
  • Wheelchair access


  • The complete certification fee is 9405 € + VAT


Your speaker for this module

This training is led by Françoise Acca. Its content has been co-designed with experts in E-commerce.

  • Director of ACTINCO, certified training organisation, creator of the E-commerce® Masterminds
  • Consultant at the Institut du Commerce (ECR France) since 2011, she leads the « E-commerce », « Convenience store », « E-retail media » and « Data model » work groups.
  • Lecturer of Retail Management at Edhec.
  • More than 15 years of experience in Retail Marketing at Carrefour and 10 years in E-commerce.
  • Contributor to the publications “Category Management Yesterday, Today, Tomorrow 2020” and “Boîte à outils études et Diagnostic Catégoriel 2013”.

Aurélie Chupin

  • E-commerce manager at HEINEKEN France participated in the development of this module and co-leads some sessions.

Magalie Ribet

  • Director of E-commerce Sales Development / Digital Management at Intermarché participated in the development of this module and co-leads some sessions.

Contributing members of the Institut du Commerce E-commerce work group includes: Pepsico, Intermarché, Leclerc, Heineken, Danone, Ferrero, Dataimpact, datagram and Publicis.

Success Rate
  • Success rate: 100%
  • Score given for acquired competency: 4,5/5
  • Satisfaction score: 4,5/5
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