Training

Category Management online

The keys to unlock your online performance.
Next session August the 25th to the 26th 2020

Register now
Course objectives

Understand the Category Management fundamentals and what Category Management brings to Suppliers and Retailers: positive differentiation, optimisation, fuel for growth.

  • Get inspired from market leaders Category Management best practices
  • Learn how to elaborate a category diagnosis, a relevant category strategy with action plan and be able to present it to your client

Learning outcomes

After having taken this course, participants will be able to understand the key principles of Category Management, and the scope of the Category Manager role.

More specifically, you will:

  • Integrate the 8 steps of Category Management, from Assessment to action plan
  • Access tools, technics and practice Efficient Category Management analysis
  • Experiment giving the right recommendations to clients
  • Apply what you’ve learnt to your company and begin outlining your own strategy

Who is it for?
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Those who need to increase their knowledge and improve their technics of Category Management
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Key account manager
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Category Manager
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New entry

Programme

2 day group module + 1 individual follow up session

CM FUNDAMENTAL

  • Category Management basics: definition, goal, in a retailer and in a supplier perspective, the roles, the process
  • Shopper centric basics: Customer and Shopper journey, path to purchase
  • Category framework

CM ASSESSMENT

  • Pre requisites & KPIs
  • Market assessment
  • Retailer assessment
  • 3, 4, 6 Levers, with focus on Assortment, Promotion, merchandising

FROM INSIGHT TO IMPLEMENTATION

  • OOS, optimisation
  • Output of the Assessment Case Study
  • Category Management Strategy, Category Management structured action plan,
  • Overall best practices of leader companies
  • Consolidation of knowledge
  • Selling review
  • Begin to formulate your own Category Strategy

Private online session with the trainer 1 month later to discuss Category Review implementation.

Learning methods

Teaching

  • Online lectures
  • Participative method
  • Class discussions
  • Testimonies and Best practices
  • Optional One to one work coaching session

Organization

  • Delivered in French English, Italian
  • Online

Assessment

  • Learning development plan
  • Q&A
  • Personal work debrief

Plan your training

Length

  • 25/08
  • 26/08

Location

  • Wherever you are

Price

  • Corporate rate: 1200 € excl. VAT + 600 € Follow up
  • Custom programme available on demand
  • We will take a maximum of 15 participants

Contact us

Interested in our training programmes?

Let us know which training you are looking for. We will respond as soon as possible, usually within a few business days.
Contact us