Online activation and E-merchandising

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Course objectives

Digital Marketing provides numerous tools to reach out to customers with

Our course will allow you to:

  • Understand Digital Marketing, and in particular search and activation techniques
  • Elaborate your e-commerce activation strategy : to reach, engage and convert customers
  • Get to know the main stakeholders and activation offers per client
  • Practice creating a brief and analyze the right KPIs
Learning outcomes

After having taken this course, participants will be able to know and understand

  • The different activation and search optimisation options for your strategy
  • The right counterpart in search and activation
  • The feasibility and best practices
  • Which KPI to monitor their business
Who is it for?
High potential talent at a new entry level in a FMCG company
Junior E-Category Manager
Junior E-commerce Manager
Middle management and Senior management

No pre-requisite: Our courses do not mandate any requirement or pre-requisite.

Course content

  • Shopper Journey, expectations (research highlights)
  • Take ownership of the options available
  • Adapt it to your business
  • Take ownership of the options available
  • Adapt them to your business
  • Who are the right partners, and what should we do with retail media?
  • Monitoring activation performance with the right KPIs
Learning methods


  • Face to face lectures
  • Participative method
  • Class discussions
  • In class Auditing of current players
  • Group work on Case studies
  • Bringing Testimonies
  • Best practices


  • delivered in French English, Italian
  • Online, face to face or blended


  • Q&A
  • Oral presentations
Plan your training


  • 3 days, 21 hours
  • From 9:00 to 12 :30 and from 14:00 to 17:30
  • Dates on request


  • We can come to your preferred location
  • We also offer a location (+150 euro/p/day), with wheelchair access


  • 2400 € per person excl. VAT. Excl. logistics costs.
  • Minimum 5 people
Contact us

Interested in our training programmes?

Let us know which training you are looking for. We will respond as soon as possible, usually within a few business days.
Contact us