Course objectives
Digital Marketing provides numerous tools to reach out to customers with
Our course will allow you to:
- Understand Digital Marketing, and in particular search and activation techniques
- Elaborate your e-commerce activation strategy : to reach, engage and convert customers
- Get to know the main stakeholders and activation offers per client
- Practice creating a brief and analyze the right KPIs
Learning outcomes
After having taken this course, participants will be able to know and understand
- The different activation and search optimisation options for your strategy
- The right counterpart in search and activation
- The feasibility and best practices
- Which KPI to monitor their business
Who is it for?
High potential talent at a new entry level in a FMCG company
Junior E-Category Manager
Junior E-commerce Manager
Middle management and Senior management
Prerequisite
No pre-requisite: Our courses do not mandate any requirement or pre-requisite.
Course content
- Shopper Journey, expectations (research highlights)
- Take ownership of the options available
- Adapt it to your business
- Take ownership of the options available
- Adapt them to your business
- Who are the right partners, and what should we do with retail media?
- Monitoring activation performance with the right KPIs
Learning methods
Teaching
- Face to face lectures
- Participative method
- Class discussions
- In class Auditing of current players
- Group work on Case studies
- Bringing Testimonies
- Best practices
Organization
- delivered in French English, Italian
- Online, face to face or blended
Assessment
- Q&A
- Oral presentations
Plan your training
Length
- 3 days, 21 hours
- From 9:00 to 12 :30 and from 14:00 to 17:30
- Dates on request
Location
- We can come to your preferred location
- We also offer a location (+150 euro/p/day), with wheelchair access
Price
- 2400 € per person excl. VAT. Excl. logistics costs.
- Minimum 5 people
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