Training

Retail Management

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Course objectives

After 30 years of gradual changes in Retail, the market is facing a significant shift

Ways of consuming and buying have dramatically changed. With the internet boom, new players have entered the market and the primary big players were challenged on their business model. Within that context, we will look at:

  • Understanding the current and future stakes of the Retail Market
  • Equipping you with the fundamentals necessary to integrate a Retailer and a Brand at a managerial level
  • Embracing the impact of new retail inside the organisation and the evolution of its professions
Learning outcomes

After having taken this course, participants will be able to know and understand

  • The trends of Retail FMCG and the shopper behavior, channels and key players
  • The Category Management Process and how you apply it at an operational level
  • Organisational impact

More specifically, participants should be able to (skill- and competency-based outcomes)

  • Analyze the different levers to identify the right action per channel and per each Retailer
  • Integrate Category challenges
Who is it for?
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High potential talent at a new entry level in a FMCG company
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Category Manager
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Junior Category Manager

Course content

  • Trends, Channels and Key players
  • Omnichannel and new retail
  • Shopper Journey, expectations (research highlights)
  • The process, Shopper Equation, the levers (assortment)
  • The levers (Merchandising, Promotion), examples
  • Strategy action plan
  • Monitoring and KPIs
  • Key players : click and collect, home delivery, Pure players, DTC
  • E-merchandising and search
  • Activation
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Learning methods

Teaching

  • Face to face lectures
  • Participative method
  • Class discussions
  • In class Auditing of current players
  • Group work on Case studies
  • Bringing Testimonies
  • Best practices

Organization

  • delivered in French English, Italian
  • Online, face to face or blended

Assessment

  • Q&A
  • Oral presentations
Plan your training

Length

  • 5 days, 35 hours
  • From 9:00 to 12 :30 and from 14:00 to 17:30
  • Dates on request

Location

  • We can come to your preferred location
  • We also offer a location (+150 euro/p/day), with wheelchair access

Price

  • 4000 € per person excl. VAT. Excl. logistics costs.
  • Minimum 5 people
Contact us

Interested in our training programmes?

Let us know which training you are looking for. We will respond as soon as possible, usually within a few business days.
Contact us