Training

Click&Collect (Drive) and E-commerce Management

The keys to unlock your online performance.
Next session June the 5th, 12th, 19th and 26th 2020

Register now
Course objectives

How to incorporate drive in your commercial strategy. Acquire the capabilities to take on a Click&Collect (Drive) & E-commerce Manager role

Equip yourself with the knowledge, tools, vocabulary and technics to perform in your role.
Learn from best practice and develop your Drive capabilities.

Learning outcomes

With this training you will gain an understanding of Drive features and make accurate recommendations to your clients

More specifically, you will:

  • Conduct an online audit to an E-retailer website
  • Access tools, technics to ensure efficient E-category Management analysis
  • Learn how to set up adapted E-levers to your category
  • Experiment giving the right recommendations to clients
  • Acquire the confidence to be an active player in a high potential channel
Who is it for?
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Anyone who needs to increase their knowledge in Drive and E-retail channel
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Key account manager
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Category Manager
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Digital Manager and E-retail media manager, E-merchandising manager, New entry E-commerce Manager

Programme

4,5 day module + 1 follow up session

  • Discover the overview of Drive today and prospective and client organization
  • Familiarise yourself with client website, audit and identify terms used in Drive and E-commerce
  • Clarify the differences between online (drive) and offline selling
  • Learn how to select and develop your assortment online
  • Acquire the knowledge to increase product visibility using e-merchandising and search
  • Incorporate E-Retail media to gain more product visibility
  • Articulate an E-category management recommendation
  • Clarify the use of data in your E-commerce channel (Data flow and data Management fundamentals)
  • Evaluate how well E-commerce is integrated your organisation.
  • Assessment

Review of what was learnt and what has been applied

Learning methods

Teaching

  • Online lectures
  • Participative method
  • Class discussions
  • In class Auditing of current players
  • Group work on Case studies
  • Testimonies
  • Best practices

Organization

  • Delivered in French English, Italian
  • Online

Assessment

  • Q&A
  • Oral presentations
Plan your training

Length

  • 05/06: 2 to 4:30 pm
  • 12/06: 2 to 4:30 pm
  • 19/06: 2 to 4:30 pm
  • 26/06: 9 to 11h30 am

Location

  • Wherever you are

Price

  • Corporate rate: 900 € VAT
  • Custom programme available on demand
  • We will take a maximum of 15 participants
Contact us

Interested in our training programmes?

Let us know which training you are looking for. We will respond as soon as possible, usually within a few business days.
Contact us