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Course objectives

Merchandising consists of a series of techniques to put your product forward without the help of a vendor

You will acquire the fundamental skills to elaborate a pertinent merchandising plan and be able to present it to you client

Learning outcomes

After having taken this course, participants will be able to know and understand

  • The rules and principles of Merchandising
  • How to elaborate and implement a merchandising strategy
  • How to take into account the recommendations of CSR

More specifically, participants should be able to (skill- and competency-based outcomes):

  • Put in place a merchandising planograme
  • Set up A/B tests for new concepts
  • Acquire the practical knowledge necessary to begin their role as a Category manager, merchandiser (FMCG Brand)
Who is it for?
High potential talent at a new entry level in a FMCG company
Category Manager, Merchandiser

No pre-requisite: Our courses do not mandate any requirement or pre-requisite.

Course content

  • Key principles
  • Best practice
  • Relevant planogram
  • Local strategy
  • AB test for concepts
Learning methods


  • Face to face lectures
  • Participative method
  • Class discussions
  • In class Auditing of current players
  • Group work on Case studies
  • Bringing Testimonies
  • Best practices


  • delivered in French English, Italian
  • Online, face to face or blended


  • Q&A
  • Oral presentations
Plan your training


  • 2 days, 14 hours
  • From 9:00 to 12 :30 and from 14:00 to 17:30
  • Dates on request


  • We can come to your preferred location
  • We also offer a location (+150 euro/p/day), with wheelchair access


  • 1600 € per person excl. VAT. Excl. logistics costs.
  • Minimum 5 people
Contact us

Interested in our training programmes?

Let us know which training you are looking for. We will respond as soon as possible, usually within a few business days.
Contact us