Course objectives
Merchandising consists of a series of techniques to put your product forward without the help of a vendor
You will acquire the fundamental skills to elaborate a pertinent merchandising plan and be able to present it to you client
Learning outcomes
After having taken this course, participants will be able to know and understand
- The rules and principles of Merchandising
- How to elaborate and implement a merchandising strategy
- How to take into account the recommendations of CSR
More specifically, participants should be able to (skill- and competency-based outcomes):
- Put in place a merchandising planograme
- Set up A/B tests for new concepts
- Acquire the practical knowledge necessary to begin their role as a Category manager, merchandiser (FMCG Brand)
Who is it for?
High potential talent at a new entry level in a FMCG company
Category Manager, Merchandiser
Prerequisite
No pre-requisite: Our courses do not mandate any requirement or pre-requisite.
Course content
- Key principles
- Best practice
- Relevant planogram
- Local strategy
- AB test for concepts
Learning methods
Teaching
- Face to face lectures
- Participative method
- Class discussions
- In class Auditing of current players
- Group work on Case studies
- Bringing Testimonies
- Best practices
Organization
- delivered in French English, Italian
- Online, face to face or blended
Assessment
- Q&A
- Oral presentations
Plan your training
Length
- 2 days, 14 hours
- From 9:00 to 12 :30 and from 14:00 to 17:30
- Dates on request
Location
- We can come to your preferred location
- We also offer a location (+150 euro/p/day), with wheelchair access
Price
- 1600 € per person excl. VAT. Excl. logistics costs.
- Minimum 5 people
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