Ways of consuming and buying have dramatically changed. With the internet boom, new players have entered the market and the primary big players were challenged on their business model. Within that context, we will look at:

• Understanding the current and future stakes of the Retail Market
• Equipping you with the fundamentals necessary to integrate a Retailer and a Brand at a managerial level
• Embracing the impact of new retail inside the organisation and the evolution of its professions

• The trends of Retail FMCG and the shopper behaviour, channels and key players
• The Category Management Process and how you apply it at an operational level
• Organisational impact

More specifically, participants will be able to:

• Analyse the different levers to identify the right action per channel and per each Retailer
• Integrate E-commerce challenges in their strategic plan
• Have the technical and updated knowledge to take on their role with today’s market challenges.