Course objectives
After 30 years of gradual changes in Retail, the market is facing a significant shift
- Understand the Category Management fundamentals and what C.M. brings to Suppliers and Retailers: positive differentiation, optimisation, fuel for growth
- Get inspired from market leaders Category Management best practices
Learning outcomes
After having taken this course, participants will be able to know and understand
- Practical use of a structured Category Management Assessment
- Digest each step of the Category Management, from Assessment to action plan
- Understand the impact of the Omni channel Shopper
Who is it for?
High potential talent at a new entry level in a FMCG company
Junior Category Manager, Junior Omnichannel Category Management
Prerequisite
No pre-requisite: Our courses do not mandate any requirement or pre-requisite.
Course content
- Category Management basics: definition, goal, in a retailer and in a supplier perspective, the roles, the process
- Shopper centric basics: Customer and Shopper journey, path to purchase
- Category framework
- Pre requisites & KPIs
- Market assessment
- Retailer assessment
- 3, 4, 6 Levers, with focus on Assortment, Promotion, merchandising
- OOS, optimisation
- Output of the Assessment Case Study
- Category Management Strategy, Category Management structured action plan,
- Overall best practices of leader companies
- Profile, Main tasks, and counterpart
- Category Management today and tomorrow
Learning methods
Teaching
- Face to face lectures
- Participative method
- Class discussions
- In class Auditing of current players
- Group work on Case studies
- Bringing Testimonies
- Best practices
Organization
- delivered in French English, Italian
- Online, face to face or blended
Assessment
- Q&A
- Oral presentations
Plan your training
Length
- 2 days, 14 hours
- From 9:00 to 12 :30 and from 14:00 to 17:30
- Dates on request
Location
- We can come to your preferred location
- We also offer a location (+150 euro/p/day), with wheelchair access
Price
- 1600 € per person excl. VAT. Excl. logistics costs.
- Minimum 5 people
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