Training
Category Management online
The keys to unlock your online performance.
Next session August the 25th to the 26th 2020
Course objectives
Understand the Category Management fundamentals and what Category Management brings to Suppliers and Retailers: positive differentiation, optimisation, fuel for growth.
- Get inspired from market leaders Category Management best practices
- Learn how to elaborate a category diagnosis, a relevant category strategy with action plan and be able to present it to your client
Learning outcomes
After having taken this course, participants will be able to understand the key principles of Category Management, and the scope of the Category Manager role.
More specifically, you will:
- Integrate the 8 steps of Category Management, from Assessment to action plan
- Access tools, technics and practice Efficient Category Management analysis
- Experiment giving the right recommendations to clients
- Apply what you’ve learnt to your company and begin outlining your own strategy
Who is it for?
Those who need to increase their knowledge and improve their technics of Category Management
Key account manager
Category Manager
New entry
Prerequisite
No pre-requisite: Our courses do not mandate any requirement or pre-requisite.
Programme
2 day group module + 1 individual follow up session
CM FUNDAMENTAL
- Category Management basics: definition, goal, in a retailer and in a supplier perspective, the roles, the process
- Shopper centric basics: Customer and Shopper journey, path to purchase
- Category framework
CM ASSESSMENT
- Pre requisites & KPIs
- Market assessment
- Retailer assessment
- 3, 4, 6 Levers, with focus on Assortment, Promotion, merchandising
FROM INSIGHT TO IMPLEMENTATION
- OOS, optimisation
- Output of the Assessment Case Study
- Category Management Strategy, Category Management structured action plan,
- Overall best practices of leader companies
- Consolidation of knowledge
- Selling review
- Begin to formulate your own Category Strategy
Private online session with the trainer 1 month later to discuss Category Review implementation.
Learning methods
Teaching
- Online lectures
- Participative method
- Class discussions
- Testimonies and Best practices
- Optional One to one work coaching session
Organization
- Delivered in French English, Italian
- Online
Assessment
- Learning development plan
- Q&A
- Personal work debrief
Plan your training
Length
- 25/08
- 26/08
Location
- Wherever you are
Price
- Corporate rate: 1200 € excl. VAT + 600 € Follow up
- Custom programme available on demand
- We will take a maximum of 15 participants
Other trainings
Contact us
Interested in our training programmes?
Let us know which training you are looking for. We will respond as soon as possible, usually within a few business days.
Contact us