Course objectives
After 30 years of gradual changes in Retail, the market is facing a significant shift
- Understand the Category Management adapted to the new retail challenges and what O.C.M. brings to Suppliers and Retailers: positive differentiation, optimisation, fuel for growth
- Get inspired from market leaders Omnichannel Category Management best practices
Learning outcomes
After having taken this course, participants will be able to know and understand
- Practical use of a structured Omnichannel Category Management Assessment
- Digest each step of the Omnichannel Category Management, from Assessment to action plan
- Understand the impact of the Omnichannel Shopper
Who is it for?
High potential talent at a new entry level in a FMCG company
Junior Category Manager, Junior Omnichannel Category Management
Prerequisite
No pre-requisite: Our courses do not mandate any requirement or pre-requisite.
Course content
- Process
- Shopper centric basics: Customer and Shopper journey, path to purchase
- Omnichannel Category Management vs Category Management: tools and data
- Pre requisites & KPIs
- Market assessment
- Retailer assessment
- 3, 4, 6 Levers, with focus on Assortment, Promotion, search, activation
- Category Management structured action plan,
- Case Study, audit
- OOS, optimisation
Empty section. Edit page to add content here.
Learning methods
Teaching
- Face to face lectures
- Participative method
- Class discussions
- In class Auditing of current players
- Group work on Case studies
- Bringing Testimonies
- Best practices
Organization
- delivered in French English, Italian
- Online, face to face or blended
Assessment
- Q&A
- Oral presentations
Plan your training
Length
- 2 days, 14 hours
- From 9:00 to 12 :30 and from 14:00 to 17:30
- Dates on request
Location
- We can come to your preferred location
- We also offer a location (+150 euro/p/day), with wheelchair access
Price
- 1600 € per person excl. VAT. Excl. logistics costs.
- Minimum 5 people
Other trainings
Contact us
Interested in our training programmes?
Let us know which training you are looking for. We will respond as soon as possible, usually within a few business days.
Contact us