Formation : Les fondamentaux du E-commerce- Actinco

Training

Final evaluation for my certification

Operational objectives

Apply the skills acquired in the course to a professional context, whether these are technical skills (ability to write an E-category analysis) or soft skills (ability to defend the analysis in front of a jury of E-commerce industrial and/or retailer professionals).

Practical information

2 half-days of training (7 hours)
From 9:30am to 12:30pm and from 1:30pm to 5pm
Face-to-face or distance learning depending on the health news
In the premises of the Institute of Commerce based in Paris 17th or via Zoom
Inter-company or intra-company training
In groups of 5 to 12 participants
Available in French, English, Italian

Certificate

Develop your skills as an E-category manager” certification course

For whom?

Junior or Senior Category Manager, Key Account Manager, Junior E-commerce Manager, Junior Digital Manager, Category Supply Manager, Sales Force, Marketing Manager, Store Manager or Foodtech Business Developer, who wish to develop their e-commerce skills.

Prerequisites

Have some experience in the retail industry, a pure player or a consumer product company.
Preliminary interview
Positioning Quiz (for ACTINCO certification applicants)

Targeted competencies

The targeted skills are validated after the completion of the quiz and the presentation of an E-Category recommendation

Course Content

Part 1: Knowledge validation

Key points to remember from the course
Take the quiz

Part 2: E-category recommendation presentation

E-category recommendation presentation
Individual test: 30 minutes maximum per participant (a 20 minute presentation, and a 10 to 15 minute exchange with the jury)
Jury deliberation
Jury feedback

Part 3: Course close

Assessment
Satisfaction questionnaire

Pedagogical approach

The final test is organized around two assessments: a quiz and the presentation of the E-Category recommendation.

The quiz:

It consists of around ten questions that test knowledge, practice and posture.
It will be given in situ during the first hour and will last 30 minutes maximum.

The presentation of the E-category recommendation

Each participant presents his or her recommendation , to a panel of professionals. That recommendation is developed throughout the course using tools and analysis.
During this presentation, the participant will have the opportunity to discuss with the jury and benefit from their recommendations for the next stage of their professional project.
The other participants attend the presentation and feedback for collective learning

The advantages of this training

Training based on the E-Category management toolbox of the Institut du Commerce and validated by the members of the E-Commerce Working Group
Facilitated by experts in the e-retail sector
Training in part-time remote and face-to-face to facilitate the organization
12 participants maximum
Can be conducted in French, English or Italian – in inter- or intra-company format

Monitoring and evaluation method

1 attendance sheet per ½ day
Attendance
Continuous control in the form of a practical case

Plan your training

Accessibility

Do you have a disability or a specific need ? Our services can help you. Your contact: Francoise.acca@actin-co.com

Location

Depending on client requirements
Wheelchair access

Fee

The complete certification fee is 9405 € + VAT

Registration

https://bit.ly/IDC-Formation
For Custom programmes : 3 months are required to start the programme once the request is confirmed
francoise.acca@institutducommerce.org
+33 6 27 79 71 66

Your speaker for this module

This training is led by Françoise Acca. Its content has been co-designed with experts in E-commerce.

Director of ACTINCO, certified training organisation, creator of the E-commerce® Masterminds
Consultant at the Institut du Commerce (ECR France) since 2011, she leads the « E-commerce », « Convenience store », « E-retail media » and « Data model » work groups.
Lecturer of Retail Management at Edhec.
More than 15 years of experience in Retail Marketing at Carrefour and 10 years in E-commerce.
Contributor to the publications “Category Management Yesterday, Today, Tomorrow 2020” and “Boîte à outils études et Diagnostic Catégoriel 2013”.

Aurélie Chupin

E-commerce manager at HEINEKEN France participated in the development of this module and co-leads some sessions.

Magalie Ribet

Director of E-commerce Sales Development / Digital Management at Intermarché participated in the development of this module and co-leads some sessions.

Contributing members of the Institut du Commerce E-commerce work group includes: Pepsico, Intermarché, Leclerc, Heineken, Danone, Ferrero, Dataimpact, datagram and Publicis.