Academy
Prepare for tomorrow, improve your skills and drive impact
We create and deliver Open and Custom programmes specialised in Retail and E-commerce. Our trainings are designed with a pragmatic approach giving a strategic and operational overview.
You will return to your workplace with a set of tools and best practices, ready to create value within your organisation. Multilingual, Multi learning platforms. The modules are customised according to company priorities and participant profiles.
Approach
Leadership & Management
AI E-commerce application
Category Management & Retail Management
E-commerce & E-Category Management
Sustainable & Eco-design Commerce
The Basics
- Ideal for integration courses
- 2 days inter-company, adaptable in intra
- Acquire the knowledge necessary to integrate E-commerce in an E-Category Manager role
Assortment and E-commerce product presence
- Ideal for Category Managers of brands
- 1 day, inter-company, adaptable in intra
- To appropriate a method to define an effective assortment in E-commerce with E-retailers
E-retail media
- Ideal for Category Managers of brands
- 1 day, inter-company, adaptable in intra
- Identify the activation levers (paid) to develop the visibility of products according to the objectives (awareness, engagement, conversion)
E-merchandising and content
- Ideal for merchandising managers who wish to integrate the E-commerce brick, and for Category Managers of brands
- 2 days, inter-company, adaptable in intra
- Understand the action levers available to brands to make their products visible (taxonomy, search, image)
Information flow and product E-content
- Ideal for potential sales assistants and brand category managers
- 1 day, inter-company, adaptable in intra
- Understand how to optimize the content of product sheets and automate the sending of data to the E-merchant
E-shopper & E-commerce management
- Ideal for Category Managers, Research Managers
- 2 days, inter-company, adaptable in intra
- Identify the activation levers (paid) to develop the visibility of products according to the objectives (awareness, engagement, conversion)
Developing an e-category recommendation
- To know the organization of the customers distributors and to understand their needs
- Prepare an E-category recommendation based on a template
- Review the process by appropriating the keys to oral communication
Retail Management
- Top talents
- 5 days, face to face
- Be prepared to take on the category management leadership of your company and elaborate your category strategy for success
Merchandising
- Entry level, Middle management
- 2 days, face to face, online or blended
- Acquire the fundamental skills to elaborate a pertinent merchandising plan and be able to present it to you client
Category Management
- Entry level, Middle management
- 2 days, face to face, online or blended
- Acquire the fundamental skills to elaborate a category diagnosis, a relevant category strategy with action plan and be able to present it to your client
Omnichannel Category Management
- Entry level, Middle management, Senior management
- 2 days, face to face, online or blended
- Acquire the fundamental skills to elaborate a category diagnosis, a relevant omnichannel category strategy with action plan and be able to present it to your client
Retail Management
- Top talents
- 5 days, face to face
- Be prepared to take on the category management leadership of your company and elaborate your category strategy for success
Industries
FMCG
Beauty
Pet food
Pharmacy
DIY
Travel retail
Insurance
All our sessions can be conducted in English, French and Italian.
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Interested in our training programmes?
Let us know which training you are looking for. We will respond as soon as possible, usually within a few business days.
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