E-commerce Fundamentals

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Course objectives

After 30 years of gradual changes in Retail, the market is facing a significant shift

Ways of consuming and buying have dramatically changed. With the internet boom, new players have entered the market and the primary big players were challenged on their business model. Within that context, we will look at:

  • Understanding the current and future stakes of the Retail Market
  • Equipping you with the fundamentals necessary to integrate a Retailer and a Brand at a E-commerce position
  • Embracing the impact of new retail inside the organisation and the evolution of its professions
Learning outcomes

After having taken this course, participants will be able to know and understand

  • The trends of Retail FMCG and the shopper behavior, channels and key players
  • The Key makings of a good E-commerce Strategy
  • Which KPI to monitor their business

More specifically, participants will be able to:

  • Integrate E-commerce challenges in their strategic plan
  • Acquire the practical knowledge necessary to begin their role as an E-commerce manager (FMCG Brand)
Who is it for?
High potential talent at a new entry level in a FMCG company
Junior E-Category Manager
Junior E-Commerce Manager

No pre-requisite: Our courses do not mandate any requirement or pre-requisite.

Course content

  • Trends, Channels and Key players
  • Omnichannel and new retail Shopper Journey, expectations (research highlights)
  • Online vs offline ?
  • How to guarantee my market share On E-retailer websites (click and collect and Home delivery) ?
  • How to optimize assortment, brand visibility, activation
  • Which are the right partners for each lever
  • How to monitor your online performance
Learning methods


  • Face to face lectures
  • Participative method
  • Class discussions
  • In class Auditing of current players
  • Group work on Case studies
  • Bringing Testimonies
  • Best practices


  • delivered in French English Italian
  • Online, face to face or blended


  • Q&A
  • Oral presentations
Plan your training


  • 2 days, 14 hours
  • From 9:00 to 12 :30 and from 14:00 to 17:30
  • Dates on request


  • We can come to your preferred location
  • We also offer a location (+150 euro/p/day), with wheelchair access


  • 1600 € per person excl. VAT. Excl. logistics costs.
  • Minimum 5 people
Contact us

Interested in our training programmes?

Let us know which training you are looking for. We will respond as soon as possible, usually within a few business days.
Contact us