Revolutionizing Retail: Insights from the 2023 Paris Retail Week
As the world of eCommerce and eRetail is successfully booming, so are the resources for global businesses. The anticipated, 2023 Paris Retail Week was held Sep. 19-21 at the Porte De Versailles, bringing in over 20,000 participants and over 30 keynote speakers, including representatives from Monoprix, IKEA France, and Wal-Mart US. The annual event brought together industry leaders, innovators, and experts to discuss the latest trends, technologies, and strategies shaping the retail landscape. With a focus on sustainability, retailers demonstrated a heightened commitment to the eco-conscious practices, showcasing innovative solutions aimed at reducing environmental impact.
With an expansive roster of 370 exhibitors, PRW provided attendees with an expansive networking platform, setting the stage for collaborations and partnerships set to fuel innovation and propel growth within the retail sector. This dynamic exchange of ideas and resources promises to catalyze transformative endeavors in the industry.
Here are select companies of the event that ACTINCO would like to showcase:
Top E-commerce and digital strategy voice, Mert Damlapinar, attended and conducted a workshop on Wednesday surrounding the topic of omnichannel content optimization across marketplaces. Damlapinar believes in creating immersive and integrated shopping experiences for customers, and focuses on business and category growth, and spoke highly of the future of eCommerce.
Presenting next to three other speakers, Damlapinar discussed how proprietary AI models, real-time data scraping, and OpenAI’s GPT are being combined to inform a number of tasks such as product naming, search optimization, and an adaptive eCommerce experience design.
While there were many exhibitors who stood out at the event, there were a select few who went above and beyond with their innovative presentation.
The event conducted its annual awards ceremony, presenting to eight companies operating in various sectors of commerce and eCommerce. “The main goal of the competition is to identify promising companies and innovations able to effectively provide solutions to issues faced by e-merchants, retailers, and brands in general,” the PRW website said.
Pacvue, an eCommerce software development company, won the 2023 Marketplaces prize of the competition, based off their Tuesday afternoon conference detailing how to achieve profit and scale commerce operations with AI. EMEA Sales Director, Francesca Capecci, presented the future of eCommerce next to several industry leaders, and illustrated the future growth as the company hinted at initiatives to maximize Return on Ad Spend, enhance product classification, and explore innovative tools like AMC and DSP. Pacvue’s pragmatic approach to manage Amazon Advertising campaigns provides customers with high-end operations such as Buy Box management, automated claim and ticket filing, PDP optimization, inventory tracking, and more. The company offers the automated and optimization of your Amazon DSP and sponsored ad campaigns in one place to build a smarter strategy with Amazon Marketing Cloud data.
The next day, digital commerce leader, Commercetools, led an engaging workshop session next to food and beverage manufacturer, Danone, covering the realm of composable commerce. Viewers had the opportunity to gain valuable insights into the future of commerce and discover how businesses harness the power of composable technology, discussing the company’s’ easy, fast, and seamless integration for market adaptability.
Online marketplace and dropship solutions company, Mirakl provided attendees with two solutions workshops ranging from increasing turnover to international expansion. The Tuesday workshop featured Seller Recruitment Manager, Marie Leport, discussing how vendors sell via Mirakl Connect on leading marketplaces like Yoox and Showroomprive.com, answering an assortment of questions ranging from company management to bringing in new sales channels.
The company discussed their newest service, Target2Sell, an AI-driven personalization to make products more easily attainable. They claim to achieve curation at scale, providing a tailored experience to each customer, increasing product discoverability.
Paris Retail Week offered a panoramic view of the retail landscape, underpinned by innovation, collaboration, and a heightened commitment to sustainable practices. With its strong emphasis on technological innovations and customer-centric strategies, the event highlighted the industry’s collective commitment to driving positive change. Attendees left armed with fresh insights and a heightened awareness of the possibilities of ever-evolving retail space.