{"id":88945,"date":"2026-04-28T12:07:36","date_gmt":"2026-04-28T10:07:36","guid":{"rendered":"https:\/\/actin-co.com\/?p=88945"},"modified":"2026-04-28T12:07:36","modified_gmt":"2026-04-28T10:07:36","slug":"leclerc-drive-pourquoi-la-performance-ne-depend-pas-que-de-vos-produits","status":"publish","type":"post","link":"https:\/\/actin-co.com\/fr\/leclerc-drive-pourquoi-la-performance-ne-depend-pas-que-de-vos-produits\/","title":{"rendered":"Leclerc Drive : pourquoi la performance ne d\u00e9pend pas que de vos produits"},"content":{"rendered":"<h2 data-section-id=\"ih27qt\" data-start=\"252\" data-end=\"324\"><a href=\"https:\/\/actinco.catalogueformpro.com\/1\/e-commerce-e-category-management\/2886053\/comprendre-le-fonctionnement-leclerc-pour-etre-efficace-en-drive\"><span style=\"color: #ff6600;\">\u25b6 D\u00e9couvrir le programme et s\u2019inscrire \u00e0 la formation Leclerc Drive du 23 juin<\/span><\/a><\/h2>\n<p data-start=\"412\" data-end=\"485\">Le <strong data-start=\"415\" data-end=\"432\">Leclerc Drive<\/strong> est un levier de croissance majeur pour les marques.<\/p>\n<p data-start=\"487\" data-end=\"626\">Mais dans cet environnement, la performance ne repose pas uniquement sur la qualit\u00e9 des produits, les promotions, la visibilit\u00e9 : comprendre le fonctionnement r\u00e9el du Drive Leclerc est souvent la condition pour devenir efficace.<\/p>\n<p data-start=\"730\" data-end=\"878\">\ud83d\udca1 Le fonctionnement du Leclerc Drive implique des circuits de d\u00e9cision, des contraintes logistiques et des modes d\u2019activation propres au circuit de l\u2019enseigne.<\/p>\n<h2 data-section-id=\"1gt3fqd\" data-start=\"885\" data-end=\"928\">Le vrai sujet : un syst\u00e8me, pas un canal<\/h2>\n<p data-start=\"930\" data-end=\"995\">Le Drive Leclerc ne fonctionne pas comme un e-commerce classique.<\/p>\n<p data-start=\"997\" data-end=\"1144\">Il repose sur des logiques locales (adh\u00e9rents), plusieurs niveaux de d\u00e9cision (GALEC, SCA, Drive) et\u00a0une forte d\u00e9pendance \u00e0 la logistique<\/p>\n<p data-start=\"1146\" data-end=\"1212\">Ce qui fonctionne ailleurs ne fonctionne pas n\u00e9cessairement ici :\u00a0 Leclerc Drive est un syst\u00e8me \u00e0 part enti\u00e8re, qui n\u00e9cessite une lecture sp\u00e9cifique.<\/p>\n<h2 data-section-id=\"1xb25y3\" data-start=\"1306\" data-end=\"1345\">Ce qui bloque souvent la performance<\/h2>\n<p data-start=\"1347\" data-end=\"1424\">Dans la pratique, les marques rencontrent fr\u00e9quemment les m\u00eames difficult\u00e9s :<\/p>\n<ul>\n<li data-start=\"1426\" data-end=\"1571\">des plans mal cibl\u00e9s<\/li>\n<li data-start=\"1426\" data-end=\"1571\">des activations mal synchronis\u00e9es<\/li>\n<li data-start=\"1426\" data-end=\"1571\">des messages inadapt\u00e9s<\/li>\n<li data-start=\"1426\" data-end=\"1571\">une mauvaise compr\u00e9hension des circuits de d\u00e9cision<\/li>\n<\/ul>\n<p data-start=\"1573\" data-end=\"1672\">\n<h2 data-section-id=\"t7n61h\" data-start=\"1679\" data-end=\"1714\">Les leviers r\u00e9els de performance sur Leclerc Drive<\/h2>\n<ul>\n<li data-section-id=\"g10j6i\" data-start=\"1795\" data-end=\"1838\">Comprendre les circuits de d\u00e9cision<\/li>\n<li data-section-id=\"g9w48y\" data-start=\"1912\" data-end=\"1953\">Int\u00e9grer la contrainte logistique<\/li>\n<li data-section-id=\"g9w48y\" data-start=\"1912\" data-end=\"1953\">Adapter son approche commerciale<\/li>\n<li data-section-id=\"cqb8ne\" data-start=\"2192\" data-end=\"2242\">Travailler la disponibilit\u00e9 et l\u2019ex\u00e9cution<\/li>\n<\/ul>\n<p data-start=\"2284\" data-end=\"2355\">\n<h2 data-section-id=\"1ns5aqv\" data-start=\"2362\" data-end=\"2395\">Ce que cette formation apporte<\/h2>\n<p data-start=\"2397\" data-end=\"2432\">Cette formation ACTINCO permet une approche concr\u00e8te, directement applicable sur le terrain.<\/p>\n<p data-start=\"2434\" data-end=\"2596\">\u25a0 fonctionnement du mod\u00e8le Leclerc<br data-start=\"3120\" data-end=\"3123\" \/>\u25a0 organisation des d\u00e9cisions (GALEC, SCA, Drive)<br data-start=\"3171\" data-end=\"3174\" \/>\u25a0 leviers logistiques<br data-start=\"3195\" data-end=\"3198\" \/>\u25a0 activation commerciale<br data-start=\"3222\" data-end=\"3225\" \/>\u25a0 erreurs fr\u00e9quentes<\/p>\n<p data-start=\"2434\" data-end=\"2596\">\u25a0 identifier les points de blocage<br data-start=\"2523\" data-end=\"2526\" \/>\u25a0 adapter ses plans d\u2019action<br data-start=\"2554\" data-end=\"2557\" \/>\u25a0 gagner en efficacit\u00e9 op\u00e9rationnelle<\/p>\n<h2 data-start=\"2434\" data-end=\"2596\">Pour qui ?<\/h2>\n<ul>\n<li data-start=\"2745\" data-end=\"3016\">Responsables \u00e9quipe de vente<\/li>\n<li data-start=\"2745\" data-end=\"3016\">Responsables de r\u00e9gion FDV<\/li>\n<li data-start=\"2745\" data-end=\"3016\">Formateurs internes \u00e9quipe de vente<\/li>\n<li data-start=\"2745\" data-end=\"3016\">Chefs de secteur pilotes<\/li>\n<li data-start=\"2745\" data-end=\"3016\">Comptes cl\u00e9s KAM \/ NAM en charge des enseignes GSA<\/li>\n<li data-start=\"2745\" data-end=\"3016\">Responsables e-commerce \/ omnicanal<\/li>\n<li data-start=\"2745\" data-end=\"3016\">Category managers \/ e-category managers<\/li>\n<\/ul>\n<h2 data-section-id=\"ape0fh\" data-start=\"3254\" data-end=\"3269\">Le formateur<\/h2>\n<p data-start=\"3271\" data-end=\"3372\">Le formateur a une exp\u00e9rience approfondie du mod\u00e8le Leclerc, \u00e0 la fois en centrale et sur le terrain.<\/p>\n<p data-start=\"3374\" data-end=\"3395\">Le parcours de <a href=\"https:\/\/www.linkedin.com\/in\/arnaud-loquet-92ab16129\/\">Arnaud Loquet<\/a> couvre :<\/p>\n<ul>\n<li data-start=\"3397\" data-end=\"3531\">le GALEC, avec plusieurs cycles de n\u00e9gociations nationales<\/li>\n<li data-start=\"3397\" data-end=\"3531\">la direction de magasins<\/li>\n<li data-start=\"3397\" data-end=\"3531\">le d\u00e9veloppement op\u00e9rationnel du Drive<\/li>\n<li data-start=\"3397\" data-end=\"3531\">Une connaissance fine des interactions entre centrale, SCA et points de vente<\/li>\n<li data-start=\"3397\" data-end=\"3531\">Une compr\u00e9hension concr\u00e8te des enjeux logistiques, commerciaux et organisationnel<\/li>\n<li data-start=\"3397\" data-end=\"3531\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Compl\u00e9mentaires avec son exp\u00e9rience c\u00f4t\u00e9 marque FMCG<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\ud83d\udca1 Une approche ancr\u00e9e dans la r\u00e9alit\u00e9 du terrain, qui permet de traduire le fonctionnement du syst\u00e8me Leclerc en leviers d\u2019action.<\/span><\/p>\n<hr data-start=\"3836\" data-end=\"3839\" \/>\n<h2 data-section-id=\"t3l5fv\" data-start=\"3841\" data-end=\"3890\"><a href=\"https:\/\/actinco.catalogueformpro.com\/1\/e-commerce-e-category-management\/2886053\/comprendre-le-fonctionnement-leclerc-pour-etre-efficace-en-drive\">\u25b6 Acc\u00e9der au programme complet de la formation<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>\u25b6 D\u00e9couvrir le programme et s\u2019inscrire \u00e0 la formation Leclerc Drive du 23 juin Le Leclerc Drive est un levier [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":88946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"footnotes":""},"categories":[242,243,284,285,286,1],"tags":[246,255,283,288,289,290,291,292,293,294,295,296],"class_list":["post-88945","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-formation","category-academy","category-drive","category-leclerc","category-force-de-vente","category-actinco","tag-e-commerce-fmcg","tag-benchmark-e-commerce","tag-actinco","tag-leclerc-drive","tag-e-commerce-alimentaire","tag-drive-gms","tag-leclerc","tag-strategie-commerciale","tag-arnaud-loquet","tag-294","tag-formation","tag-academy","post_format-post-format-aside"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leclerc Drive : comprendre son fonctionnement pour 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