{"id":88826,"date":"2026-03-19T08:51:11","date_gmt":"2026-03-19T07:51:11","guid":{"rendered":"https:\/\/actin-co.com\/?p=88826"},"modified":"2026-03-19T08:56:42","modified_gmt":"2026-03-19T07:56:42","slug":"barometres-actinco-2026-besoins-ecommerce-fmcg","status":"publish","type":"post","link":"https:\/\/actin-co.com\/fr\/barometres-actinco-2026-besoins-ecommerce-fmcg\/","title":{"rendered":"Barom\u00e8tres ACTINCO 2026 : les besoins prioritaires des acteurs du e-commerce FMCG"},"content":{"rendered":"<p data-start=\"400\" data-end=\"484\">Quels sont aujourd\u2019hui vos <strong data-start=\"427\" data-end=\"482\">besoins prioritaires en tant qu&rsquo;acteurs du e-commerce FMCG<\/strong> ?<\/p>\n<p data-start=\"905\" data-end=\"1051\">Les <strong data-start=\"909\" data-end=\"938\">priorit\u00e9s e-commerce FMCG<\/strong> \u00e9voluent rapidement sous l\u2019effet de la transformation du commerce, de la data et de l\u2019intelligence artificielle.<\/p>\n<p data-start=\"1053\" data-end=\"1283\">Dans la continuit\u00e9 des travaux men\u00e9s au sein des<a href=\"https:\/\/actin-co.com\/fr\/masterminds\/\"> <strong data-start=\"1102\" data-end=\"1126\">Masterminds\u00ae ACTINCO<\/strong>,<\/a> nous avons demand\u00e9 aux participants d\u2019identifier les sujets qui devraient orienter les <strong data-start=\"1215\" data-end=\"1282\">barom\u00e8tres ACTINCO 2026 consacr\u00e9s aux priorit\u00e9s e-commerce FMCG<\/strong>.<\/p>\n<h2 data-section-id=\"flcym1\" data-start=\"1025\" data-end=\"1055\">Participez aux barom\u00e8tres ACTINCO 2026<\/h2>\n<p data-start=\"1100\" data-end=\"1271\">En partageant votre point de vue, vous contribuez \u00e0 identifier les priorit\u00e9s du secteur et \u00e0 construire des <strong data-start=\"1208\" data-end=\"1270\">benchmarks anonymis\u00e9s entre entreprises du e-commerce FMCG<\/strong>.<\/p>\n<p data-start=\"1273\" data-end=\"1311\">\ud83d\udc49 <a href=\"https:\/\/actinco.fillout.com\/t\/sfGVACqQxfus\"><strong data-start=\"1276\" data-end=\"1311\">Participer au barom\u00e8tre ACTINCO<\/strong><\/a><\/p>\n<h2 data-section-id=\"1htjwgs\" data-start=\"1318\" data-end=\"1324\">Les priorit\u00e9s e-commerce FMCG identifi\u00e9es par les participants<\/h2>\n<p data-start=\"1373\" data-end=\"1445\">Les premiers retours mettent en \u00e9vidence plusieurs th\u00e8mes structurants :<\/p>\n<ul data-start=\"1447\" data-end=\"1686\">\n<li data-section-id=\"1knaiww\" data-start=\"1447\" data-end=\"1496\">\n<p data-start=\"1449\" data-end=\"1496\">disponibilit\u00e9 produit et gestion des ruptures<\/p>\n<\/li>\n<li data-section-id=\"ggq0kb\" data-start=\"1497\" data-end=\"1550\">\n<p data-start=\"1499\" data-end=\"1550\">intelligence artificielle appliqu\u00e9e au e-commerce<\/p>\n<\/li>\n<li data-section-id=\"7v4m2a\" data-start=\"1551\" data-end=\"1607\">\n<p data-start=\"1553\" data-end=\"1607\">maturit\u00e9 op\u00e9rationnelle des organisations e-commerce<\/p>\n<\/li>\n<li data-section-id=\"1p0bvbn\" data-start=\"1608\" data-end=\"1649\">\n<p data-start=\"1610\" data-end=\"1649\">organisation des activit\u00e9s e-commerce<\/p>\n<\/li>\n<li data-section-id=\"qxuf4f\" data-start=\"1650\" data-end=\"1686\">\n<p data-start=\"1652\" data-end=\"1686\">exploitation de la data e-commerce<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1688\" data-end=\"1786\">Ces sujets refl\u00e8tent les <strong data-start=\"1713\" data-end=\"1758\">priorit\u00e9s e-commerce FMCG des entreprises<\/strong> pour les prochaines ann\u00e9es.<\/p>\n<h2 data-section-id=\"1htjwgs\" data-start=\"1873\" data-end=\"1879\">D\u2019autres enjeux structurants<\/h2>\n<p data-start=\"1913\" data-end=\"1993\">D\u2019autres th\u00e9matiques apparaissent \u00e9galement dans les r\u00e9ponses des participants :<\/p>\n<ul data-start=\"1995\" data-end=\"2250\">\n<li data-section-id=\"1fgew7q\" data-start=\"1995\" data-end=\"2050\">\n<p data-start=\"1997\" data-end=\"2050\">\u00e9volution des m\u00e9tiers et des comp\u00e9tences e-commerce<\/p>\n<\/li>\n<li data-section-id=\"13tq5ql\" data-start=\"2051\" data-end=\"2106\">\n<p data-start=\"2053\" data-end=\"2106\">pilotage des budgets m\u00e9dia et activation omnicanale<\/p>\n<\/li>\n<li data-section-id=\"jk1niu\" data-start=\"2107\" data-end=\"2155\">\n<p data-start=\"2109\" data-end=\"2155\">optimisation du contenu produit et du search<\/p>\n<\/li>\n<li data-section-id=\"52njqa\" data-start=\"2156\" data-end=\"2203\">\n<p data-start=\"2158\" data-end=\"2203\">pilotage des investissements e-retail media<\/p>\n<\/li>\n<li data-section-id=\"1ciixwj\" data-start=\"2204\" data-end=\"2250\">\n<p data-start=\"2206\" data-end=\"2250\">suivi de la performance et du P&amp;L e-commerce<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2252\" data-end=\"2415\">Ces th\u00e8mes illustrent l\u2019\u00e9volution du r\u00f4le du e-commerce dans les organisations, qui devient progressivement <strong data-start=\"2360\" data-end=\"2414\">un levier strat\u00e9gique de d\u00e9veloppement du commerce<\/strong>.<\/p>\n<h2 data-section-id=\"1htjwgs\" data-start=\"2422\" data-end=\"2428\">Les barom\u00e8tres ACTINCO vous permettent de :<\/h2>\n<p data-start=\"2476\" data-end=\"2576\">Les barom\u00e8tres ACTINCO ont pour objectif de produire des analyses utiles aux entreprises du secteur.<\/p>\n<p data-start=\"2578\" data-end=\"2607\">Ils permettent notamment de :<\/p>\n<ul data-start=\"2609\" data-end=\"2796\">\n<li data-section-id=\"ihjafd\" data-start=\"2609\" data-end=\"2659\">\n<p data-start=\"2611\" data-end=\"2659\">comparer les pratiques entre acteurs du march\u00e9<\/p>\n<\/li>\n<li data-section-id=\"ikuc6l\" data-start=\"2660\" data-end=\"2702\">\n<p data-start=\"2662\" data-end=\"2702\">identifier les tendances structurantes<\/p>\n<\/li>\n<li data-section-id=\"1mh3qq9\" data-start=\"2703\" data-end=\"2746\">\n<p data-start=\"2705\" data-end=\"2746\">orienter les d\u00e9cisions d\u2019investissement<\/p>\n<\/li>\n<li data-section-id=\"1m3vyk4\" data-start=\"2747\" data-end=\"2796\">\n<p data-start=\"2749\" data-end=\"2796\">mieux comprendre l\u2019\u00e9volution du e-commerce FMCG<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2798\" data-end=\"2928\">Les analyses reposent sur une m\u00e9thodologie collaborative associant les professionnels r\u00e9unis au sein des <strong data-start=\"2903\" data-end=\"2927\">Masterminds\u00ae ACTINCO<\/strong>.<\/p>\n<h2 data-section-id=\"1sckhpj\" data-start=\"2935\" data-end=\"2955\">Contribuez aux barom\u00e8tres ACTINCO 2026<\/h2>\n<p data-start=\"3000\" data-end=\"3123\">Votre participation permettra de d\u00e9finir les priorit\u00e9s des prochains barom\u00e8tres ACTINCO.<\/p>\n<p data-start=\"3125\" data-end=\"3163\"><a href=\"https:\/\/actinco.fillout.com\/t\/sfGVACqQxfus\">\ud83d\udc49 <strong data-start=\"3128\" data-end=\"3163\">Participer au barom\u00e8tre ACTINCO<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quels sont aujourd\u2019hui vos besoins prioritaires en tant qu&rsquo;acteurs du e-commerce FMCG ? Les priorit\u00e9s e-commerce FMCG \u00e9voluent rapidement sous [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":88838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,113,108],"tags":[233,246,253,254,255,256,257,258],"class_list":["post-88826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actinco","category-data-valorisation","category-e-commerce","tag-retail-media","tag-e-commerce-fmcg","tag-priorites-e-commerce","tag-barometre-e-commerce","tag-benchmark-e-commerce","tag-data-e-commerce","tag-ia-e-commerce","tag-organisation-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Priorit\u00e9s e-commerce FMCG 2026 : barom\u00e8tres ACTINCO<\/title>\n<meta name=\"description\" content=\"Les priorit\u00e9s e-commerce FMCG 2026 identifi\u00e9es par communaut\u00e9 ACTINCO pour orienter les prochains barom\u00e8tres : organisation, data, IA et performance e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Priorit\u00e9s e-commerce FMCG 2026 : barom\u00e8tres ACTINCO\" \/>\n<meta property=\"og:description\" content=\"Les priorit\u00e9s e-commerce FMCG 2026 identifi\u00e9es par communaut\u00e9 ACTINCO pour orienter les prochains barom\u00e8tres : organisation, data, IA et performance e-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/\" \/>\n<meta property=\"og:site_name\" content=\"Actinco\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-19T07:51:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T07:56:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Presentation-etude-performance-creatives-e-retail-media-FMCG-par-Valiuz-\u2013-ACTINCO-Lunchbox.png\" \/>\n\t<meta property=\"og:image:width\" content=\"525\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sonia Lecarpentier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonia Lecarpentier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/\"},\"author\":{\"name\":\"Sonia Lecarpentier\",\"@id\":\"https:\/\/actin-co.com\/#\/schema\/person\/b6f7baa847677959694f171ed8749825\"},\"headline\":\"Barom\u00e8tres ACTINCO 2026 : les besoins prioritaires des acteurs du e-commerce FMCG\",\"datePublished\":\"2026-03-19T07:51:11+00:00\",\"dateModified\":\"2026-03-19T07:56:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/\"},\"wordCount\":356,\"image\":{\"@id\":\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Presentation-etude-performance-creatives-e-retail-media-FMCG-par-Valiuz-\u2013-ACTINCO-Lunchbox.png\",\"keywords\":[\"retail media\",\"e-commerce FMCG\",\"priorit\u00e9s e-commerce\",\"barom\u00e8tre e-commerce\",\"benchmark e-commerce\",\"data e-commerce\",\"IA e-commerce\",\"organisation e-commerce\"],\"articleSection\":[\"ACTINCO\",\"Data Valorisation\",\"E-commerce\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/\",\"url\":\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/\",\"name\":\"Priorit\u00e9s e-commerce FMCG 2026 : barom\u00e8tres ACTINCO\",\"isPartOf\":{\"@id\":\"https:\/\/actin-co.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Presentation-etude-performance-creatives-e-retail-media-FMCG-par-Valiuz-\u2013-ACTINCO-Lunchbox.png\",\"datePublished\":\"2026-03-19T07:51:11+00:00\",\"dateModified\":\"2026-03-19T07:56:42+00:00\",\"author\":{\"@id\":\"https:\/\/actin-co.com\/#\/schema\/person\/b6f7baa847677959694f171ed8749825\"},\"description\":\"Les priorit\u00e9s e-commerce FMCG 2026 identifi\u00e9es par communaut\u00e9 ACTINCO pour orienter les prochains barom\u00e8tres : organisation, data, IA et performance e-commerce.\",\"breadcrumb\":{\"@id\":\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#primaryimage\",\"url\":\"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Presentation-etude-performance-creatives-e-retail-media-FMCG-par-Valiuz-\u2013-ACTINCO-Lunchbox.png\",\"contentUrl\":\"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Presentation-etude-performance-creatives-e-retail-media-FMCG-par-Valiuz-\u2013-ACTINCO-Lunchbox.png\",\"width\":525,\"height\":525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/actin-co.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Barom\u00e8tres ACTINCO 2026 : les besoins prioritaires des acteurs du e-commerce FMCG\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/actin-co.com\/#website\",\"url\":\"https:\/\/actin-co.com\/\",\"name\":\"Actinco\",\"description\":\"From shopping with love\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/actin-co.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/actin-co.com\/#\/schema\/person\/b6f7baa847677959694f171ed8749825\",\"name\":\"Sonia Lecarpentier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/actin-co.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e0b474f6697a4df407dc59e277cd7b5638188c3a50e08a4901e013b022612bac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e0b474f6697a4df407dc59e277cd7b5638188c3a50e08a4901e013b022612bac?s=96&d=mm&r=g\",\"caption\":\"Sonia Lecarpentier\"},\"url\":\"https:\/\/actin-co.com\/fr\/author\/adminsonia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Priorit\u00e9s e-commerce FMCG 2026 : barom\u00e8tres ACTINCO","description":"Les priorit\u00e9s e-commerce FMCG 2026 identifi\u00e9es par communaut\u00e9 ACTINCO pour orienter les prochains barom\u00e8tres : organisation, data, IA et performance e-commerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/","og_locale":"fr_FR","og_type":"article","og_title":"Priorit\u00e9s e-commerce FMCG 2026 : barom\u00e8tres ACTINCO","og_description":"Les priorit\u00e9s e-commerce FMCG 2026 identifi\u00e9es par communaut\u00e9 ACTINCO pour orienter les prochains barom\u00e8tres : organisation, data, IA et performance e-commerce.","og_url":"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/","og_site_name":"Actinco","article_published_time":"2026-03-19T07:51:11+00:00","article_modified_time":"2026-03-19T07:56:42+00:00","og_image":[{"width":525,"height":525,"url":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Presentation-etude-performance-creatives-e-retail-media-FMCG-par-Valiuz-\u2013-ACTINCO-Lunchbox.png","type":"image\/png"}],"author":"Sonia Lecarpentier","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Sonia Lecarpentier","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#article","isPartOf":{"@id":"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/"},"author":{"name":"Sonia Lecarpentier","@id":"https:\/\/actin-co.com\/#\/schema\/person\/b6f7baa847677959694f171ed8749825"},"headline":"Barom\u00e8tres ACTINCO 2026 : les besoins prioritaires des acteurs du e-commerce FMCG","datePublished":"2026-03-19T07:51:11+00:00","dateModified":"2026-03-19T07:56:42+00:00","mainEntityOfPage":{"@id":"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/"},"wordCount":356,"image":{"@id":"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#primaryimage"},"thumbnailUrl":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Presentation-etude-performance-creatives-e-retail-media-FMCG-par-Valiuz-\u2013-ACTINCO-Lunchbox.png","keywords":["retail media","e-commerce FMCG","priorit\u00e9s e-commerce","barom\u00e8tre e-commerce","benchmark e-commerce","data e-commerce","IA e-commerce","organisation e-commerce"],"articleSection":["ACTINCO","Data Valorisation","E-commerce"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/","url":"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/","name":"Priorit\u00e9s e-commerce FMCG 2026 : barom\u00e8tres ACTINCO","isPartOf":{"@id":"https:\/\/actin-co.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#primaryimage"},"image":{"@id":"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#primaryimage"},"thumbnailUrl":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Presentation-etude-performance-creatives-e-retail-media-FMCG-par-Valiuz-\u2013-ACTINCO-Lunchbox.png","datePublished":"2026-03-19T07:51:11+00:00","dateModified":"2026-03-19T07:56:42+00:00","author":{"@id":"https:\/\/actin-co.com\/#\/schema\/person\/b6f7baa847677959694f171ed8749825"},"description":"Les priorit\u00e9s e-commerce FMCG 2026 identifi\u00e9es par communaut\u00e9 ACTINCO pour orienter les prochains barom\u00e8tres : organisation, data, IA et performance e-commerce.","breadcrumb":{"@id":"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#primaryimage","url":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Presentation-etude-performance-creatives-e-retail-media-FMCG-par-Valiuz-\u2013-ACTINCO-Lunchbox.png","contentUrl":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Presentation-etude-performance-creatives-e-retail-media-FMCG-par-Valiuz-\u2013-ACTINCO-Lunchbox.png","width":525,"height":525},{"@type":"BreadcrumbList","@id":"https:\/\/actin-co.com\/barometres-actinco-2026-besoins-ecommerce-fmcg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/actin-co.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Barom\u00e8tres ACTINCO 2026 : les besoins prioritaires des acteurs du e-commerce FMCG"}]},{"@type":"WebSite","@id":"https:\/\/actin-co.com\/#website","url":"https:\/\/actin-co.com\/","name":"Actinco","description":"From shopping with love","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actin-co.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/actin-co.com\/#\/schema\/person\/b6f7baa847677959694f171ed8749825","name":"Sonia Lecarpentier","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/actin-co.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e0b474f6697a4df407dc59e277cd7b5638188c3a50e08a4901e013b022612bac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e0b474f6697a4df407dc59e277cd7b5638188c3a50e08a4901e013b022612bac?s=96&d=mm&r=g","caption":"Sonia Lecarpentier"},"url":"https:\/\/actin-co.com\/fr\/author\/adminsonia\/"}]}},"_links":{"self":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts\/88826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/comments?post=88826"}],"version-history":[{"count":2,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts\/88826\/revisions"}],"predecessor-version":[{"id":88840,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts\/88826\/revisions\/88840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/media\/88838"}],"wp:attachment":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/media?parent=88826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/categories?post=88826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/tags?post=88826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}