{"id":88820,"date":"2026-03-11T12:16:23","date_gmt":"2026-03-11T11:16:23","guid":{"rendered":"https:\/\/actin-co.com\/?p=88820"},"modified":"2026-03-12T16:32:43","modified_gmt":"2026-03-12T15:32:43","slug":"formation-e-category-management-ecommerce-drive","status":"publish","type":"post","link":"https:\/\/actin-co.com\/fr\/formation-e-category-management-ecommerce-drive\/","title":{"rendered":"Formation E-Category Management e-commerce et drive"},"content":{"rendered":"

La formation ACTINCO en E-Category Management<\/strong><\/a> permet aux \u00e9quipes FMCG de piloter la performance cat\u00e9gorie sur les sites e-commerce et drive<\/strong> gr\u00e2ce \u00e0 des m\u00e9thodes d\u2019analyse et d\u2019activation concr\u00e8tes.<\/p>\n

\ud83d\udccd Lieu :<\/strong> Paris
\ud83d\udcc5 Dates :<\/strong> 20 et 21 avril 2026
\u23f1 Dur\u00e9e :<\/strong> 2 jours \u2013 14 heures
\ud83d\udc65 Format :<\/strong> formation inter-entreprises<\/p>\n

Cette formation<\/a> est con\u00e7ue pour les \u00e9quipes category management, e-commerce et marketing des marques de grande consommation<\/strong> souhaitant structurer leur approche cat\u00e9gorie dans les environnements digitaux.<\/p>\n

Pour s’inscrire : c’est ICI<\/a><\/p>\n

\n

Objectifs de la formation<\/h2>\n

La formation permet de comprendre comment adapter les principes du category management<\/strong> aux environnements e-commerce et drive<\/strong>.<\/p>\n

Les participants apprennent \u00e0 :<\/p>\n

    \n
  • \n

    analyser la performance de leurs cat\u00e9gories sur les sites e-commerce<\/p>\n<\/li>\n

  • \n

    comprendre les comportements de navigation et de search des e-shoppers<\/p>\n<\/li>\n

  • \n

    am\u00e9liorer la visibilit\u00e9 des produits dans les r\u00e9sultats de recherche<\/p>\n<\/li>\n

  • \n

    optimiser le contenu des fiches produits<\/p>\n<\/li>\n

  • \n

    activer les leviers d\u2019e-retail media<\/strong><\/p>\n<\/li>\n<\/ul>\n

    \n

    Approche p\u00e9dagogique<\/h2>\n

    La formation alterne :<\/p>\n

      \n
    • \n

      apports m\u00e9thodologiques<\/p>\n<\/li>\n

    • \n

      analyse de cas concrets e-commerce<\/p>\n<\/li>\n

    • \n

      exercices pratiques sur des situations r\u00e9elles de pilotage cat\u00e9gorie<\/p>\n<\/li>\n<\/ul>\n

      L\u2019objectif est de permettre aux participants de repartir avec des m\u00e9thodes directement activables pour am\u00e9liorer la performance cat\u00e9gorie dans les environnements e-commerce et drive.<\/strong><\/p>\n

      \n

      \u00c0 qui s\u2019adresse la formation<\/h2>\n

      Cette formation s\u2019adresse aux professionnels des produits de grande consommation (FMCG)<\/strong> :<\/p>\n

        \n
      • \n

        responsables category management<\/p>\n<\/li>\n

      • \n

        responsables e-commerce<\/p>\n<\/li>\n

      • \n

        responsables marketing<\/p>\n<\/li>\n

      • \n

        \u00e9quipes commerciales<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        La formation ACTINCO en E-Category Management permet aux \u00e9quipes FMCG de piloter la performance cat\u00e9gorie sur les sites e-commerce et […]<\/p>\n","protected":false},"author":10,"featured_media":88821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[168,241,242,243,1,108,109],"tags":[118,119,166,174,195,238,239,244,245,246,247,248,249],"class_list":["post-88820","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-category-management","category-e-category","category-formation","category-academy","category-actinco","category-e-commerce","category-retail-omnichannel","tag-e-retail","tag-drive","tag-e-commerce","tag-e-shopper-centric","tag-ecommerce","tag-insights-retail","tag-media-e-commerce-fmcg","tag-e-category-management","tag-category-management","tag-e-commerce-fmcg","tag-formation-category-management","tag-grocery-performance","tag-categorie","post_format-post-format-video"],"yoast_head":"\nFormation E-Category Management e-commerce et drive Formation E-Category Management e-commerce & drive | 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