{"id":88812,"date":"2026-03-11T10:55:53","date_gmt":"2026-03-11T09:55:53","guid":{"rendered":"https:\/\/actin-co.com\/?p=88812"},"modified":"2026-03-11T11:02:43","modified_gmt":"2026-03-11T10:02:43","slug":"retail-media-etude-creas-fmcg","status":"publish","type":"post","link":"https:\/\/actin-co.com\/fr\/retail-media-etude-creas-fmcg\/","title":{"rendered":"\u00c9tude sur la performance des cr\u00e9as en retail media FMCG"},"content":{"rendered":"<p data-start=\"356\" data-end=\"608\">Cette session <strong data-start=\"370\" data-end=\"390\">ACTINCO Lunchbox<\/strong> pr\u00e9sente les r\u00e9sultats d\u2019une <strong data-start=\"420\" data-end=\"479\">\u00e9tude sur la performance des cr\u00e9as en retail media FMCG<\/strong> et les recommandations pour am\u00e9liorer l\u2019efficacit\u00e9 des campagnes <strong data-start=\"545\" data-end=\"563\">e-retail media<\/strong> dans les environnements e-commerce et drive.<\/p>\n<p data-start=\"610\" data-end=\"708\">\ud83d\udcc6 <strong data-start=\"613\" data-end=\"623\">Date :<\/strong> 26 mars 2026<br data-start=\"636\" data-end=\"639\" \/>\ud83d\udd52 <strong data-start=\"642\" data-end=\"655\">Horaire :<\/strong> 12h30 \u2013 13h15<br data-start=\"669\" data-end=\"672\" \/>\u23f1 <strong data-start=\"674\" data-end=\"686\">Format :<\/strong> 45 minutes d\u2019insights<\/p>\n<p data-start=\"710\" data-end=\"996\">Les <strong data-start=\"714\" data-end=\"745\">ACTINCO Lunchbox &amp; Insights<\/strong> sont des sessions courtes r\u00e9serv\u00e9es \u00e0 la communaut\u00e9 des <a href=\"https:\/\/actin-co.com\/fr\/masterminds\/\"><strong data-start=\"802\" data-end=\"827\">Masterminders ACTINCO<\/strong><\/a>. Elles permettent de partager des analyses, benchmarks et retours d\u2019exp\u00e9rience sur les enjeux du <strong data-start=\"925\" data-end=\"995\">retail media, du e-commerce FMCG et du category management digital<\/strong>.<\/p>\n<p data-start=\"998\" data-end=\"1170\">Le principe est simple : tous les <a href=\"https:\/\/actin-co.com\/fr\/masterminds\/\">Masterminders<\/a> sont pr\u00e9sents \u2014 y compris des entreprises concurrentes \u2014 dans un cadre de partage ouvert et orient\u00e9 apprentissage collectif.<\/p>\n<h2 data-section-id=\"ym7s1\" data-start=\"1177\" data-end=\"1216\">Pr\u00e9sentation de l\u2019\u00e9tude retail media<\/h2>\n<p data-start=\"1218\" data-end=\"1409\">La session pr\u00e9sentera les r\u00e9sultats d\u2019une <strong data-start=\"1260\" data-end=\"1337\">\u00e9tude sur la performance des cr\u00e9ations publicitaires en retail media FMCG<\/strong> r\u00e9alis\u00e9e \u00e0 partir de donn\u00e9es et d\u2019analyses de campagnes e-retail media.<\/p>\n<p data-start=\"1411\" data-end=\"1489\">Cette \u00e9tude vise \u00e0 comprendre comment les <strong data-start=\"1453\" data-end=\"1475\">cr\u00e9as retail media<\/strong> influencent :<\/p>\n<ul data-start=\"1491\" data-end=\"1686\">\n<li data-section-id=\"1j586c0\" data-start=\"1491\" data-end=\"1546\">\n<p data-start=\"1493\" data-end=\"1546\">la visibilit\u00e9 des produits sur les sites e-commerce<\/p>\n<\/li>\n<li data-section-id=\"9j5xon\" data-start=\"1547\" data-end=\"1592\">\n<p data-start=\"1549\" data-end=\"1592\">la performance des campagnes sponsoris\u00e9es<\/p>\n<\/li>\n<li data-section-id=\"b6a7hm\" data-start=\"1593\" data-end=\"1624\">\n<p data-start=\"1595\" data-end=\"1624\">l\u2019engagement des e-shoppers<\/p>\n<\/li>\n<li data-section-id=\"36jta\" data-start=\"1625\" data-end=\"1686\">\n<p data-start=\"1627\" data-end=\"1686\">la conversion dans les parcours d\u2019achat drive et e-commerce<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1688\" data-end=\"1836\">Les enseignements permettent d\u2019identifier les \u00e9l\u00e9ments cr\u00e9atifs qui am\u00e9liorent l\u2019efficacit\u00e9 des campagnes retail media dans les environnements FMCG.<\/p>\n<h2 data-section-id=\"f53cnm\" data-start=\"1843\" data-end=\"1899\">Recommandations pour optimiser les cr\u00e9as retail media<\/h2>\n<p data-start=\"1901\" data-end=\"2009\">L\u2019analyse met en \u00e9vidence plusieurs leviers pour am\u00e9liorer la performance des campagnes <strong data-start=\"1989\" data-end=\"2007\">e-retail media<\/strong> :<\/p>\n<ul data-start=\"2011\" data-end=\"2239\">\n<li data-section-id=\"izqkqj\" data-start=\"2011\" data-end=\"2048\">\n<p data-start=\"2013\" data-end=\"2048\">hi\u00e9rarchie visuelle des cr\u00e9ations<\/p>\n<\/li>\n<li data-section-id=\"784tq7\" data-start=\"2049\" data-end=\"2097\">\n<p data-start=\"2051\" data-end=\"2097\">messages produits et b\u00e9n\u00e9fices consommateurs<\/p>\n<\/li>\n<li data-section-id=\"1obj1kd\" data-start=\"2098\" data-end=\"2163\">\n<p data-start=\"2100\" data-end=\"2163\">adaptation des visuels aux environnements e-commerce et drive<\/p>\n<\/li>\n<li data-section-id=\"1oo82bv\" data-start=\"2164\" data-end=\"2239\">\n<p data-start=\"2166\" data-end=\"2239\">coh\u00e9rence entre fiche produit, cr\u00e9a publicitaire et contexte de recherche<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2241\" data-end=\"2402\">Ces recommandations permettent aux marques FMCG d\u2019optimiser leurs <strong data-start=\"2307\" data-end=\"2333\">cr\u00e9ations retail media<\/strong> afin d\u2019am\u00e9liorer la visibilit\u00e9 et la performance de leurs campagnes.<\/p>\n<h2 data-section-id=\"1ac4z78\" data-start=\"2409\" data-end=\"2424\">Intervenants<\/h2>\n<p data-start=\"2426\" data-end=\"2519\">La pr\u00e9sentation des r\u00e9sultats de l\u2019\u00e9tude et des recommandations sera r\u00e9alis\u00e9e par <a href=\"https:\/\/www.valiuz.com\/\"><strong data-start=\"2508\" data-end=\"2518\">Valiuz<\/strong><\/a>.<\/p>\n<p data-start=\"2521\" data-end=\"2574\">Intervenants :<br data-start=\"2535\" data-end=\"2538\" \/>\u2022 <strong data-start=\"2540\" data-end=\"2556\">Manon Marais<\/strong><br data-start=\"2556\" data-end=\"2559\" \/>\u2022 <strong data-start=\"2561\" data-end=\"2574\">Egid Maes<\/strong><\/p>\n<hr data-start=\"2576\" data-end=\"2579\" \/>\n<h2 data-section-id=\"19mz1b6\" data-start=\"2581\" data-end=\"2613\">\u00c0 propos des ACTINCO Lunchbox<\/h2>\n<p data-start=\"2615\" data-end=\"2936\">Les <strong data-start=\"2619\" data-end=\"2650\">ACTINCO Lunchbox &amp; Insights<\/strong> sont des sessions de partage d\u00e9di\u00e9es aux professionnels du <strong data-start=\"2710\" data-end=\"2780\">retail media, du e-commerce FMCG et du category management digital<\/strong>. Elles visent \u00e0 diffuser des insights concrets, benchmarks et retours d\u2019exp\u00e9rience pour am\u00e9liorer la performance des strat\u00e9gies e-commerce et retail media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette session ACTINCO Lunchbox pr\u00e9sente les r\u00e9sultats d\u2019une \u00e9tude sur la performance des cr\u00e9as en retail media FMCG et les [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":88817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[232,1,108,103],"tags":[118,119,166,174,195,233,234,235,236,237,238,239,240],"class_list":["post-88812","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-e-retail-media","category-actinco","category-e-commerce","category-events","tag-e-retail","tag-drive","tag-e-commerce","tag-e-shopper-centric","tag-ecommerce","tag-retail-media","tag-e-retail-media","tag-retail-media-fmcg","tag-performance-creas-retail","tag-media-publicite-retail-media","tag-insights-retail","tag-media-e-commerce-fmcg","tag-etude-retail-media","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude sur la performance des cr\u00e9as en retail media FMCG Retail Media FMCG : \u00e9tude performance cr\u00e9as | ACTINCO<\/title>\n<meta name=\"description\" content=\"ACTINCO Lunchbox : r\u00e9sultats d\u2019\u00e9tude sur la performance des cr\u00e9as en retail media FMCG et recommandations pour optimiser les campagnes e-retail media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude sur la performance des cr\u00e9as en retail media FMCG Retail Media FMCG : \u00e9tude performance cr\u00e9as | ACTINCO\" \/>\n<meta property=\"og:description\" content=\"ACTINCO Lunchbox : r\u00e9sultats d\u2019\u00e9tude sur la performance des cr\u00e9as en retail media FMCG et recommandations pour optimiser les campagnes e-retail media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/\" \/>\n<meta property=\"og:site_name\" content=\"Actinco\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-11T09:55:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T10:02:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Lunchbox-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sonia Lecarpentier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonia Lecarpentier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/\"},\"author\":{\"name\":\"Sonia Lecarpentier\",\"@id\":\"https:\/\/actin-co.com\/#\/schema\/person\/b6f7baa847677959694f171ed8749825\"},\"headline\":\"\u00c9tude sur la performance des cr\u00e9as en retail media FMCG\",\"datePublished\":\"2026-03-11T09:55:53+00:00\",\"dateModified\":\"2026-03-11T10:02:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/\"},\"wordCount\":392,\"image\":{\"@id\":\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Lunchbox-4.jpg\",\"keywords\":[\"e-retail\",\"drive\",\"E-commerce\",\"e-shopper centric\",\"eCommerce\",\"retail media\",\"e-retail media\",\"retail media FMCG\",\"performance cr\u00e9as retail\",\"media publicit\u00e9 retail media\",\"insights retail\",\"media e-commerce FMCG\",\"\u00e9tude retail media\"],\"articleSection\":[\"e-retail media\",\"ACTINCO\",\"E-commerce\",\"Events\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/\",\"url\":\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/\",\"name\":\"\u00c9tude sur la performance des cr\u00e9as en retail media FMCG Retail Media FMCG : \u00e9tude performance cr\u00e9as | ACTINCO\",\"isPartOf\":{\"@id\":\"https:\/\/actin-co.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Lunchbox-4.jpg\",\"datePublished\":\"2026-03-11T09:55:53+00:00\",\"dateModified\":\"2026-03-11T10:02:43+00:00\",\"author\":{\"@id\":\"https:\/\/actin-co.com\/#\/schema\/person\/b6f7baa847677959694f171ed8749825\"},\"description\":\"ACTINCO Lunchbox : r\u00e9sultats d\u2019\u00e9tude sur la performance des cr\u00e9as en retail media FMCG et recommandations pour optimiser les campagnes e-retail media.\",\"breadcrumb\":{\"@id\":\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#primaryimage\",\"url\":\"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Lunchbox-4.jpg\",\"contentUrl\":\"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Lunchbox-4.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Pr\u00e9sentation des r\u00e9sultats d\u2019\u00e9tude sur la performance des cr\u00e9as en retail media FMCG et recommandations pour optimiser les campagnes e-retail media \u2013 ACTINCO Lunchbox.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/actin-co.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9tude sur la performance des cr\u00e9as en retail media FMCG\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/actin-co.com\/#website\",\"url\":\"https:\/\/actin-co.com\/\",\"name\":\"Actinco\",\"description\":\"From shopping with love\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/actin-co.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/actin-co.com\/#\/schema\/person\/b6f7baa847677959694f171ed8749825\",\"name\":\"Sonia Lecarpentier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/actin-co.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e0b474f6697a4df407dc59e277cd7b5638188c3a50e08a4901e013b022612bac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e0b474f6697a4df407dc59e277cd7b5638188c3a50e08a4901e013b022612bac?s=96&d=mm&r=g\",\"caption\":\"Sonia Lecarpentier\"},\"url\":\"https:\/\/actin-co.com\/fr\/author\/adminsonia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9tude sur la performance des cr\u00e9as en retail media FMCG Retail Media FMCG : \u00e9tude performance cr\u00e9as | ACTINCO","description":"ACTINCO Lunchbox : r\u00e9sultats d\u2019\u00e9tude sur la performance des cr\u00e9as en retail media FMCG et recommandations pour optimiser les campagnes e-retail media.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00c9tude sur la performance des cr\u00e9as en retail media FMCG Retail Media FMCG : \u00e9tude performance cr\u00e9as | ACTINCO","og_description":"ACTINCO Lunchbox : r\u00e9sultats d\u2019\u00e9tude sur la performance des cr\u00e9as en retail media FMCG et recommandations pour optimiser les campagnes e-retail media.","og_url":"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/","og_site_name":"Actinco","article_published_time":"2026-03-11T09:55:53+00:00","article_modified_time":"2026-03-11T10:02:43+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Lunchbox-4.jpg","type":"image\/jpeg"}],"author":"Sonia Lecarpentier","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Sonia Lecarpentier","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#article","isPartOf":{"@id":"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/"},"author":{"name":"Sonia Lecarpentier","@id":"https:\/\/actin-co.com\/#\/schema\/person\/b6f7baa847677959694f171ed8749825"},"headline":"\u00c9tude sur la performance des cr\u00e9as en retail media FMCG","datePublished":"2026-03-11T09:55:53+00:00","dateModified":"2026-03-11T10:02:43+00:00","mainEntityOfPage":{"@id":"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/"},"wordCount":392,"image":{"@id":"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#primaryimage"},"thumbnailUrl":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Lunchbox-4.jpg","keywords":["e-retail","drive","E-commerce","e-shopper centric","eCommerce","retail media","e-retail media","retail media FMCG","performance cr\u00e9as retail","media publicit\u00e9 retail media","insights retail","media e-commerce FMCG","\u00e9tude retail media"],"articleSection":["e-retail media","ACTINCO","E-commerce","Events"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/","url":"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/","name":"\u00c9tude sur la performance des cr\u00e9as en retail media FMCG Retail Media FMCG : \u00e9tude performance cr\u00e9as | ACTINCO","isPartOf":{"@id":"https:\/\/actin-co.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#primaryimage"},"image":{"@id":"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#primaryimage"},"thumbnailUrl":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Lunchbox-4.jpg","datePublished":"2026-03-11T09:55:53+00:00","dateModified":"2026-03-11T10:02:43+00:00","author":{"@id":"https:\/\/actin-co.com\/#\/schema\/person\/b6f7baa847677959694f171ed8749825"},"description":"ACTINCO Lunchbox : r\u00e9sultats d\u2019\u00e9tude sur la performance des cr\u00e9as en retail media FMCG et recommandations pour optimiser les campagnes e-retail media.","breadcrumb":{"@id":"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#primaryimage","url":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Lunchbox-4.jpg","contentUrl":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/03\/Lunchbox-4.jpg","width":1080,"height":1080,"caption":"Pr\u00e9sentation des r\u00e9sultats d\u2019\u00e9tude sur la performance des cr\u00e9as en retail media FMCG et recommandations pour optimiser les campagnes e-retail media \u2013 ACTINCO Lunchbox."},{"@type":"BreadcrumbList","@id":"https:\/\/actin-co.com\/retail-media-etude-creas-fmcg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/actin-co.com\/fr\/"},{"@type":"ListItem","position":2,"name":"\u00c9tude sur la performance des cr\u00e9as en retail media FMCG"}]},{"@type":"WebSite","@id":"https:\/\/actin-co.com\/#website","url":"https:\/\/actin-co.com\/","name":"Actinco","description":"From shopping with love","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actin-co.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/actin-co.com\/#\/schema\/person\/b6f7baa847677959694f171ed8749825","name":"Sonia Lecarpentier","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/actin-co.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e0b474f6697a4df407dc59e277cd7b5638188c3a50e08a4901e013b022612bac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e0b474f6697a4df407dc59e277cd7b5638188c3a50e08a4901e013b022612bac?s=96&d=mm&r=g","caption":"Sonia Lecarpentier"},"url":"https:\/\/actin-co.com\/fr\/author\/adminsonia\/"}]}},"_links":{"self":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts\/88812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/comments?post=88812"}],"version-history":[{"count":1,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts\/88812\/revisions"}],"predecessor-version":[{"id":88816,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts\/88812\/revisions\/88816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/media\/88817"}],"wp:attachment":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/media?parent=88812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/categories?post=88812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/tags?post=88812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}