{"id":86774,"date":"2022-09-21T16:32:15","date_gmt":"2022-09-21T14:32:15","guid":{"rendered":"https:\/\/actin-co.com\/?p=86774"},"modified":"2022-11-03T00:15:55","modified_gmt":"2022-11-02T23:15:55","slug":"conference-promotion-et-animation-commerciale","status":"publish","type":"post","link":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/","title":{"rendered":"Conf\u00e9rence promotion et animation commerciale"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb3\/12″][vc_empty_space empty_h=\u00a0\u00bb0″][vc_custom_heading text_color=\u00a0\u00bbcolor-wvjs\u00a0\u00bb heading_semantic=\u00a0\u00bbh5″ text_font=\u00a0\u00bbfont-377884″ text_size=\u00a0\u00bbfontsize-160000″ text_weight=\u00a0\u00bb700″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-210350″ css_animation=\u00a0\u00bbcurtain\u00a0\u00bb animation_delay=\u00a0\u00bb200″ uncode_shortcode_id=\u00a0\u00bb176390″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Article[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb9\/12″][vc_column_text uncode_shortcode_id=\u00a0\u00bb203417″]<\/p>\n

Conf\u00e9rence de l’Institut du Commerce<\/span>\u00a0<\/span><\/p>\n

\u00a013 Octobre 2022<\/span>\u00a0<\/span><\/p>\n

Anim\u00e9e par Francoise Acca<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Quelles alternatives efficaces et responsables au prospectus papier dans un contexte omnicanal ?<\/b><\/p>\n

Cela fait plus de 50 ans que la grande distribution cr\u00e9e du trafic en magasin gr\u00e2ce au prospectus. La technique \u00e9tait parfaitement maitris\u00e9e par toutes les enseignes\u202f: plan de communication annuel, th\u00e9matiques sp\u00e9cifiques, des marronniers, des distributions diff\u00e9renci\u00e9es (large, moyenne, restreinte) \u2026.\u00a0 Un brief cibl\u00e9 envoy\u00e9 sous forme d\u2019appel d\u2019offre aux marques.\u00a0 L\u2019objectif \u00e9tant pour le distributeur de cr\u00e9er une diff\u00e9renciation positive, v\u00e9hiculer une image prix, et attirer les potentiels clients. Nous avions \u00e9labor\u00e9 un KIT ECR<\/a> pour des promotions efficaces en 2016.<\/span><\/span>\u00a0Accessoirement il s\u2019agit \u00e9galement de g\u00e9n\u00e9rer des revenus de coop\u00e9ration.<\/span><\/span>\u00a0<\/span>[\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb2″][vc_column_text uncode_shortcode_id=\u00a0\u00bb107125″]Pour les marques, c\u2019est un moyen de mettre en avant ses produits, de coop\u00e9rer avec l\u2019enseigne sans impacter le fond de rayon sur le long terme. Pour les PME, c\u2019est un moyen tr\u00e8s efficace de communiquer et se faire connaitre. Nous avons vu l\u2019impact de la loi <\/span><\/i>\u00e9galim<\/span><\/i><\/a> avec\u00a0 la limitation du poids promo et des remises sur les ventes des petits producteurs.\u00a0\u00a0 Pour le consommateur c\u2019est un moyen de d\u00e9couvrir l\u2019offre, de faire des \u00e9conomies, ce qui, en p\u00e9riode d\u2019inflation s\u2019av\u00e8re un imp\u00e9ratif.\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

Le contexte a bien \u00e9volu\u00e9 depuis.\u00a0\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

 <\/p>\n

Pression des consommateurs pour arr\u00eater la distribution de catalogues papiers, et la diffusion des stop pub (qui pour certains passaient directement de l\u2019imprimeur \u00e0 la poubelle).<\/span><\/i>\u00a0<\/span><\/p>\n

Pression des pouvoir publiques pour tester des zones sans catalogues papiers avec le projet \u00ab\u202foui pub<\/a>\u202f\u00bb du 1<\/span><\/i>er<\/span><\/i> sept au 1<\/span><\/i>er<\/span><\/i> sept 2025. <\/span><\/i><\/p>\n

 <\/p>\n

Les distributeurs ont d\u00e9j\u00e0 diminu\u00e9 leur distribution de catalogue papier\u202f: pour une question notamment d\u2019efficacit\u00e9 (difficult\u00e9 \u00e0 toucher les centres des villes, distribution couteuse en campagne), et se dont dirig\u00e9 vers la digitalisation des catalogues <\/span>gr\u00e2ce<\/span><\/span> \u00e0 toutes les <\/span><\/span>possibilit\u00e9s qu\u2019offrent les nouvelles technologies. Pour connaitre l\u2019ensemble des investissements publicitaires, c\u2019est par ici<\/a>.\u00a0<\/span><\/span>[\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb2″][vc_column_text uncode_shortcode_id=\u00a0\u00bb125616″]Les promotions repr\u00e9sentent en moyenne 16 \u00e0 22% du CA. Ce n\u2019est pas rien et en tr\u00e8s grande partie cela est g\u00e9n\u00e9r\u00e9 par les promotions \u00ab\u202flourdes\u202f\u00bb (catalogues = MEA). Comment changer de support de communication sans se passer de ce chiffre d\u2019affaires\u202f?\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Les initiatives sont diverses et les distributeurs s\u2019orientent principalement\u00a0 vers la personnalisation et la digitalisation. Leclerc, Lidl, Carrefour, Decathlon ont des initiatives tr\u00e8s int\u00e9ressantes.\u00a0 Lidl notamment a\u00a0 d\u00e9velopp\u00e9 son app de fid\u00e9lit\u00e9 directement sur le mobile (pas besoin de carte), avec des promotions diff\u00e9rentes \u00e0 activer \u00e0 chaque fois ainsi qu\u2019une remise mensuelle de 5% sur le dernier panier).<\/span><\/i>\u00a0<\/span><\/p>\n

C\u2019est ce que nous partagent les speackers d\u00e8s la conf\u00e9rence promotion et animation commerciale de L\u2019institut du Commerce.<\/span><\/i>\u00a0<\/span><\/p>\n

Elisabeth Cony, Madame Benchmark\u202f: E<\/em><\/span>volution du cadre l\u00e9gislatif et principales initiatives des enseignes 2022,\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

Daniel Ducrocq, NielsenIQ :\u00a0<\/span>La promotion au prisme de l\u2019inflation<\/span><\/i>\u00a0<\/span><\/p>\n

Jean-Philippe Marazzani de chez GALEC\u202f: que font les enseignes et est-ce que le consommateur nous suit<\/em><\/span>\u00a0<\/em><\/p>\n

Marie Ferry de chez Adot\u202f: <\/span>alternatives responsables et efficaces au catalogue papier ? Tribune et solutions<\/span><\/i>.<\/span>\u00a0<\/span><\/p>\n

Jean-Fran\u00e7ois Rousseau de chez Infinity\u00a0: <\/span>digitalisation et promotion cibl\u00e9e : la r\u00e9conciliation des attentes consommateur et des marques<\/span><\/i>.<\/span>\u00a0<\/span><\/p>\n

Erick Billiemaz de chez Playmobil : <\/span>solutions d\u2019organisation pour une meilleure efficacit\u00e9 op\u00e9rationnelle en E-retail media<\/span><\/i>.<\/span>\u00a0<\/span><\/p>\n

D\u2019autres intervenants seront pr\u00e9sents comme Carrefour Links, Imediacenter, Crit\u00e9o et Luckycart.<\/span>\u00a0<\/span>[\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb2″][vc_column_text uncode_shortcode_id=\u00a0\u00bb261662″]Cette conf\u00e9rence est sponsoris\u00e9e par ARMIS, Budgetbox, Catalina ainsi que Klee commerce.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Cliquez ici<\/a> pour vous inscrire et retrouver le programme de cette journ\u00e9e.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.<\/p>\n","protected":false},"author":1,"featured_media":86787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[162,166,185],"class_list":["post-86774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-digital","tag-e-commerce","tag-conference"],"acf":[],"yoast_head":"\nACTINCO - Conf\u00e9rence promotion et animation commerciale<\/title>\n<meta name=\"description\" content=\"Le 13 Octrobre 2022, retrouvez la conf\u00e9rence promotion et animation commerciale de l'Institut de Commerce anim\u00e9e par Fran\u00e7oise ACCA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACTINCO - Conf\u00e9rence promotion et animation commerciale\" \/>\n<meta property=\"og:description\" content=\"Le 13 Octrobre 2022, retrouvez la conf\u00e9rence promotion et animation commerciale de l'Institut de Commerce anim\u00e9e par Fran\u00e7oise ACCA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/\" \/>\n<meta property=\"og:site_name\" content=\"Actinco\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-21T14:32:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-02T23:15:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actin-co.com\/wp-content\/uploads\/2022\/09\/Capture-decran-2022-09-21-a-16.14.29-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1310\" \/>\n\t<meta property=\"og:image:height\" content=\"596\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"AdminActinco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"AdminActinco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/conference-promotion-et-animation-commerciale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/conference-promotion-et-animation-commerciale\\\/\"},\"author\":{\"name\":\"AdminActinco\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/#\\\/schema\\\/person\\\/9df792837e2a5f6dac9e24ea22e4de58\"},\"headline\":\"Conf\u00e9rence promotion et animation commerciale\",\"datePublished\":\"2022-09-21T14:32:15+00:00\",\"dateModified\":\"2022-11-02T23:15:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/conference-promotion-et-animation-commerciale\\\/\"},\"wordCount\":839,\"image\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/conference-promotion-et-animation-commerciale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actin-co.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Capture-decran-2022-09-21-a-16.14.29-1.png\",\"keywords\":[\"digital\",\"E-commerce\",\"Conf\u00e9rence\"],\"articleSection\":[\"Events\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/conference-promotion-et-animation-commerciale\\\/\",\"url\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/conference-promotion-et-animation-commerciale\\\/\",\"name\":\"ACTINCO - Conf\u00e9rence promotion et animation commerciale\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/conference-promotion-et-animation-commerciale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/conference-promotion-et-animation-commerciale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actin-co.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Capture-decran-2022-09-21-a-16.14.29-1.png\",\"datePublished\":\"2022-09-21T14:32:15+00:00\",\"dateModified\":\"2022-11-02T23:15:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/#\\\/schema\\\/person\\\/9df792837e2a5f6dac9e24ea22e4de58\"},\"description\":\"Le 13 Octrobre 2022, retrouvez la conf\u00e9rence promotion et animation commerciale de l'Institut de Commerce anim\u00e9e par Fran\u00e7oise ACCA.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/conference-promotion-et-animation-commerciale\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actin-co.com\\\/fr\\\/conference-promotion-et-animation-commerciale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/conference-promotion-et-animation-commerciale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/actin-co.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Capture-decran-2022-09-21-a-16.14.29-1.png\",\"contentUrl\":\"https:\\\/\\\/actin-co.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Capture-decran-2022-09-21-a-16.14.29-1.png\",\"width\":1310,\"height\":596},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/conference-promotion-et-animation-commerciale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conf\u00e9rence promotion et animation commerciale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/\",\"name\":\"Actinco\",\"description\":\"From shopping with love\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/#\\\/schema\\\/person\\\/9df792837e2a5f6dac9e24ea22e4de58\",\"name\":\"AdminActinco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc337d96638bb35bf16d7eff62063752de2a8dc24df70b35001ad4a71208ebe9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc337d96638bb35bf16d7eff62063752de2a8dc24df70b35001ad4a71208ebe9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc337d96638bb35bf16d7eff62063752de2a8dc24df70b35001ad4a71208ebe9?s=96&d=mm&r=g\",\"caption\":\"AdminActinco\"},\"url\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/author\\\/adminactinco\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ACTINCO - Conf\u00e9rence promotion et animation commerciale","description":"Le 13 Octrobre 2022, retrouvez la conf\u00e9rence promotion et animation commerciale de l'Institut de Commerce anim\u00e9e par Fran\u00e7oise ACCA.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/","og_locale":"fr_FR","og_type":"article","og_title":"ACTINCO - Conf\u00e9rence promotion et animation commerciale","og_description":"Le 13 Octrobre 2022, retrouvez la conf\u00e9rence promotion et animation commerciale de l'Institut de Commerce anim\u00e9e par Fran\u00e7oise ACCA.","og_url":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/","og_site_name":"Actinco","article_published_time":"2022-09-21T14:32:15+00:00","article_modified_time":"2022-11-02T23:15:55+00:00","og_image":[{"width":1310,"height":596,"url":"https:\/\/actin-co.com\/wp-content\/uploads\/2022\/09\/Capture-decran-2022-09-21-a-16.14.29-1.png","type":"image\/png"}],"author":"AdminActinco","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"AdminActinco","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/#article","isPartOf":{"@id":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/"},"author":{"name":"AdminActinco","@id":"https:\/\/actin-co.com\/fr\/#\/schema\/person\/9df792837e2a5f6dac9e24ea22e4de58"},"headline":"Conf\u00e9rence promotion et animation commerciale","datePublished":"2022-09-21T14:32:15+00:00","dateModified":"2022-11-02T23:15:55+00:00","mainEntityOfPage":{"@id":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/"},"wordCount":839,"image":{"@id":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/#primaryimage"},"thumbnailUrl":"https:\/\/actin-co.com\/wp-content\/uploads\/2022\/09\/Capture-decran-2022-09-21-a-16.14.29-1.png","keywords":["digital","E-commerce","Conf\u00e9rence"],"articleSection":["Events"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/","url":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/","name":"ACTINCO - Conf\u00e9rence promotion et animation commerciale","isPartOf":{"@id":"https:\/\/actin-co.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/#primaryimage"},"image":{"@id":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/#primaryimage"},"thumbnailUrl":"https:\/\/actin-co.com\/wp-content\/uploads\/2022\/09\/Capture-decran-2022-09-21-a-16.14.29-1.png","datePublished":"2022-09-21T14:32:15+00:00","dateModified":"2022-11-02T23:15:55+00:00","author":{"@id":"https:\/\/actin-co.com\/fr\/#\/schema\/person\/9df792837e2a5f6dac9e24ea22e4de58"},"description":"Le 13 Octrobre 2022, retrouvez la conf\u00e9rence promotion et animation commerciale de l'Institut de Commerce anim\u00e9e par Fran\u00e7oise ACCA.","breadcrumb":{"@id":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/#primaryimage","url":"https:\/\/actin-co.com\/wp-content\/uploads\/2022\/09\/Capture-decran-2022-09-21-a-16.14.29-1.png","contentUrl":"https:\/\/actin-co.com\/wp-content\/uploads\/2022\/09\/Capture-decran-2022-09-21-a-16.14.29-1.png","width":1310,"height":596},{"@type":"BreadcrumbList","@id":"https:\/\/actin-co.com\/fr\/conference-promotion-et-animation-commerciale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/actin-co.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Conf\u00e9rence promotion et animation commerciale"}]},{"@type":"WebSite","@id":"https:\/\/actin-co.com\/fr\/#website","url":"https:\/\/actin-co.com\/fr\/","name":"Actinco","description":"From shopping with love","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actin-co.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/actin-co.com\/fr\/#\/schema\/person\/9df792837e2a5f6dac9e24ea22e4de58","name":"AdminActinco","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fc337d96638bb35bf16d7eff62063752de2a8dc24df70b35001ad4a71208ebe9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fc337d96638bb35bf16d7eff62063752de2a8dc24df70b35001ad4a71208ebe9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc337d96638bb35bf16d7eff62063752de2a8dc24df70b35001ad4a71208ebe9?s=96&d=mm&r=g","caption":"AdminActinco"},"url":"https:\/\/actin-co.com\/fr\/author\/adminactinco\/"}]}},"_links":{"self":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts\/86774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/comments?post=86774"}],"version-history":[{"count":2,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts\/86774\/revisions"}],"predecessor-version":[{"id":86777,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts\/86774\/revisions\/86777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/media\/86787"}],"wp:attachment":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/media?parent=86774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/categories?post=86774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/tags?post=86774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}