{"id":85978,"date":"2021-03-05T15:51:31","date_gmt":"2021-03-05T14:51:31","guid":{"rendered":"https:\/\/actin-co.com\/?p=85978"},"modified":"2021-03-05T15:51:31","modified_gmt":"2021-03-05T14:51:31","slug":"a-quoi-servent-les-donnees-produits-quelle-importance-ont-elles","status":"publish","type":"post","link":"https:\/\/actin-co.com\/fr\/a-quoi-servent-les-donnees-produits-quelle-importance-ont-elles\/","title":{"rendered":"A quoi servent les donn\u00e9es produits ? Quelle importance ont-elles?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb5&Prime; bottom_padding=\u00a0\u00bb5&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb5&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime;][vc_row_inner row_inner_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb4&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb1&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb3\/12&Prime;][vc_empty_space empty_h=\u00a0\u00bb0&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh5&Prime; text_font=\u00a0\u00bbfont-377884&Prime; text_size=\u00a0\u00bbfontsize-160000&Prime; text_weight=\u00a0\u00bb700&Prime; text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-210350&Prime; text_color=\u00a0\u00bbcolor-wvjs\u00a0\u00bb css_animation=\u00a0\u00bbcurtain\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime;]Article[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb9\/12&Prime;][vc_custom_heading text_font=\u00a0\u00bbfont-762333&Prime; text_size=\u00a0\u00bbfontsize-155944&Prime; text_weight=\u00a0\u00bb600&Prime; text_space=\u00a0\u00bbfontspace-781688&Prime; css_animation=\u00a0\u00bbcurtain\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; interval_animation=\u00a0\u00bb200&Prime;]A quoi servent les donn\u00e9es produits ? Quelle importance ont-elles ?[\/vc_custom_heading][vc_column_text]On parle souvent de l\u2019impact des avis clients, mais connaissons-nous l\u2019impact d\u2019une mauvaise information produit ?<\/p>\n<p>Dans le r\u00e9cent article de LSA sur la data, St\u00e9phane Lannuzel, Xavier Boidevezi, Olivier Touz\u00e9, S\u00e9bastien Garcin, et Julien Doyen ont partag\u00e9 5 choses \u00e0 savoir pour mieux g\u00e9rer la donn\u00e9e produit.[\/vc_column_text][vc_button radius=\u00a0\u00bbbtn-circle\u00a0\u00bb border_width=\u00a0\u00bb0&Prime; link=\u00a0\u00bburl:https%3A%2F%2Fbit.ly%2F3utCG11|title:L&rsquo;article|target:_blank\u00a0\u00bb]Acc\u00e9der \u00e0 l&rsquo;article[\/vc_button][vc_column_text]En premier lieu, l\u2019int\u00e9r\u00eat que doit porter le top management sur ce sujet.<\/p>\n<p>En effet, le manque d\u2019attention port\u00e9 sur ce sujet par le top management a des cons\u00e9quences pour les ventes actuelles et futures en e-commerce.<\/p>\n<p>Pour autant, distinguons les informations produit de la \u00ab\u00a0data\u00a0\u00bb.<\/p>\n<p>L\u2019information produit concerne\u00a0:<\/p>\n<ul>\n<li>Les descriptifs\u00a0: les libell\u00e9s, attributs, visuels, descriptifs, bullet points, contenu enrichi<\/li>\n<li>Les plateformes : PIM, DAM, MDM<\/li>\n<li>Les flux d\u2019informations\u00a0: standardis\u00e9s GS1 via GDSN, Alkemics, Equadis, Agena 3000<\/li>\n<\/ul>\n<p>La data, ou la valorisation des donn\u00e9es des e-retailers, permet quant \u00e0 elle, de mieux comprendre le march\u00e9, les consos, et de mieux cibler.<\/p>\n<p>Pour aller plus loin dans l\u2019optimisation des donn\u00e9es produits Numalim et l\u2019Institut du Commerce viennent de lancer une formation op\u00e9rationnelle.[\/vc_column_text][vc_button radius=\u00a0\u00bbbtn-circle\u00a0\u00bb border_width=\u00a0\u00bb0&Prime; link=\u00a0\u00bburl:https%3A%2F%2Fbit.ly%2F3dJgDO8|title:La%20formation|target:_blank\u00a0\u00bb]Acc\u00e9der \u00e0 la formation[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.<\/p>\n","protected":false},"author":2,"featured_media":85974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[168,113,108,109],"tags":[171,172,173],"class_list":["post-85978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-management","category-data-valorisation","category-e-commerce","category-retail-omnichannel","tag-data","tag-donnee-produit","tag-donnee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A quoi servent les donn\u00e9es produits ? 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