{"id":85741,"date":"2021-02-17T10:49:47","date_gmt":"2021-02-17T09:49:47","guid":{"rendered":"https:\/\/actin-co.com\/?p=85741"},"modified":"2021-02-23T12:05:40","modified_gmt":"2021-02-23T11:05:40","slug":"retail-tour-virtuel-cora","status":"publish","type":"post","link":"https:\/\/actin-co.com\/fr\/retail-tour-virtuel-cora\/","title":{"rendered":"Retour sur le Retail Tour Virtuel pr\u00e9sent\u00e9 par Cora"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb5&Prime; bottom_padding=\u00a0\u00bb5&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb5&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime;][vc_row_inner row_inner_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb4&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb1&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb3\/12&Prime;][vc_empty_space empty_h=\u00a0\u00bb0&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh5&Prime; text_font=\u00a0\u00bbfont-377884&Prime; text_size=\u00a0\u00bbfontsize-160000&Prime; text_weight=\u00a0\u00bb700&Prime; text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-210350&Prime; text_color=\u00a0\u00bbcolor-wvjs\u00a0\u00bb css_animation=\u00a0\u00bbcurtain\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime;]Event[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb9\/12&Prime;][vc_custom_heading text_font=\u00a0\u00bbfont-762333&Prime; text_size=\u00a0\u00bbfontsize-155944&Prime; text_weight=\u00a0\u00bb600&Prime; text_space=\u00a0\u00bbfontspace-781688&Prime; css_animation=\u00a0\u00bbcurtain\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; interval_animation=\u00a0\u00bb200&Prime;]Retail Tour Virtuel : Cora[\/vc_custom_heading][vc_column_text]Actuellement en pleine crise COVID, il est devenu essentiel d\u2019analyser les diff\u00e9rentes plateformes de vente, et notamment les applications mobiles et les sites internet. En effet, les livraison \u00e0 domicile et le drive connaissent un r\u00e9el d\u00e9veloppement avec ce contexte sanitaire bien particulier. Ainsi, se questionner au sujet du fonctionnement de ces moyens digitalis\u00e9s semble plus que justifi\u00e9. En tant que marque \u00e9galement, que puis-je faire pour aider les distributeurs ?<\/p>\n<p>Aujourd\u2019hui sur le drive, Cora se voit atteindre un CA hors murs \u00e0 20% en 2022 alors que l\u2019enseigne compte drive moyen PGC de 8% sur un total HM en 2020, qui atteint les 15% pour l\u2019\u00e9picerie s\u00e8che. En Janvier 2021\u00a0l\u2019enseigne Cora a mis en place la fusion de ses sites cora.fr et coradrive.fr en une plateforme unique. Le shopper peut ainsi choisir son mode d\u2019acc\u00e8s aux produits\u00a0: drive, drive pi\u00e9ton, livraison en entreprise, livraison \u00e0 domicile, click and collect\u2026<\/p>\n<p>Le 12 F\u00e9vrier 2021, le GT e-Commerce de l\u2019Institut du Commerce a organis\u00e9 un retail tour en ligne. Celui-ci est pr\u00e9sent\u00e9 par les responsables op\u00e9rationnels e-commerce des enseignes :<\/p>\n<ul>\n<li>Vincent LEVY,\u00a0Directeur E-commerce et\u00a0Cross Canal<\/li>\n<li>St\u00e9phane Bandura Responsable E-store<\/li>\n<li>Jonathan Guillot,\u00a0Responsable PMO digital<\/li>\n<\/ul>\n<p>Ceux-ci avaient notamment pr\u00e9sent\u00e9 les am\u00e9liorations du site et de l\u2019application mobile comme par exemple le re-travail de l\u2019arborescence au niveau cat\u00e9goriel, le choix des points de collecte tout au long du parcours shopper sur site. Ils ont \u00e9galement \u00e9voqu\u00e9 leur partenariat avec Miam, en place depuis 2020. Celui-ci vise \u00e0 sublimer l\u2019exp\u00e9rience. Gr\u00e2ce \u00e0 Miam, le consommateur a acc\u00e8s \u00e0 une liste de recettes, et peut ajouter en un clic les ingr\u00e9dients n\u00e9cessaires au panier.<\/p>\n<p>La rediffusion est aujourd\u2019hui disponible sur demande aupr\u00e8s de Cora pour les adh\u00e9rents de l\u2019Institut du Commerce.[\/vc_column_text][vc_button radius=\u00a0\u00bbbtn-circle\u00a0\u00bb border_width=\u00a0\u00bb0&Prime; link=\u00a0\u00bburl:https%3A%2F%2Finstitutducommerce.org%2Fpage%2Fcopie-de-retail-tour-virtuel-carrefour|title:En%20savoir%20plus|target:_blank\u00a0\u00bb]En savoir plus[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.<\/p>\n","protected":false},"author":2,"featured_media":85939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108,103,109],"tags":[118,119,169],"class_list":["post-85741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-events","category-retail-omnichannel","tag-e-retail","tag-drive","tag-cora"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Tour Virtuel pr\u00e9sent\u00e9 par Cora en partenariat avec l&#039;IDC<\/title>\n<meta name=\"description\" content=\"Red\u00e9couvrez le Retail Tour Virtuel organis\u00e9 par le GT e-commerce de l&#039;IDC pour pr\u00e9senter le site web et l&#039;App Cora.\" \/>\n<meta name=\"robots\" content=\"index, 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