{"id":85589,"date":"2021-02-01T19:23:30","date_gmt":"2021-02-01T18:23:30","guid":{"rendered":"https:\/\/actin-co.com\/?p=85589"},"modified":"2021-02-05T18:12:30","modified_gmt":"2021-02-05T17:12:30","slug":"fonctionnalites-sites-retail-alimentaire-category-management","status":"publish","type":"post","link":"https:\/\/actin-co.com\/fr\/fonctionnalites-sites-retail-alimentaire-category-management\/","title":{"rendered":"Les fonctionnalit\u00e9s les plus efficaces sur les sites de retail alimentaire"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb5&Prime; bottom_padding=\u00a0\u00bb5&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb5&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime;][vc_row_inner row_inner_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb4&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb1&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb3\/12&Prime;][vc_empty_space empty_h=\u00a0\u00bb0&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh5&Prime; text_font=\u00a0\u00bbfont-377884&Prime; text_size=\u00a0\u00bbfontsize-160000&Prime; text_weight=\u00a0\u00bb700&Prime; text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-210350&Prime; text_color=\u00a0\u00bbcolor-wvjs\u00a0\u00bb css_animation=\u00a0\u00bbcurtain\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime;]Article[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb9\/12&Prime;][vc_custom_heading text_font=\u00a0\u00bbfont-762333&Prime; text_size=\u00a0\u00bbfontsize-155944&Prime; text_weight=\u00a0\u00bb600&Prime; text_space=\u00a0\u00bbfontspace-781688&Prime; css_animation=\u00a0\u00bbcurtain\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; interval_animation=\u00a0\u00bb200&Prime;]Comment appliquer les leviers du E-commerce Category Manager ?[\/vc_custom_heading][vc_column_text]En Janvier 2021, dans le cadre du webinar ECRCatManNetwork, Fran\u00e7oise Acca (membre de l&rsquo;Institut du Commerce et CEO d&rsquo;ActinCo) a pr\u00e9sent\u00e9 les fonctionnalit\u00e9s les plus efficaces pour am\u00e9liorer l&rsquo;exp\u00e9rience client sur les sites de e-retail alimentaire aux c\u00f4t\u00e9s de Declan Carolan (Co-chair, ECR Republic of Ireland).[\/vc_column_text][vc_single_image media=\u00a0\u00bb85598&Prime; media_width_percent=\u00a0\u00bb100&Prime;][vc_column_text]Comme mentionn\u00e9 dans la vid\u00e9o, ECR Community a publi\u00e9 un rapport intitul\u00e9 Category Management: Yesterday, Today and Tomorrow abordant les pratiques du Category Management dans le secteur du retail et des biens de consommation courante.<\/p>\n<p>Ce document compte plus de 200 pages comportant 14 \u00e9tudes de cas, 3 rapports de la Communaut\u00e9 ECR ainsi que des articles sur le Category Management, le shopper marketing et les technologies.<\/p>\n<p>Il vous est possible de t\u00e9l\u00e9charger gratuitement ce rapport sur le site internet de ECR Community.[\/vc_column_text][vc_button radius=\u00a0\u00bbbtn-circle\u00a0\u00bb border_width=\u00a0\u00bb0&Prime; link=\u00a0\u00bburl:https%3A%2F%2Fwww.ecr-community.org%2Fcategory-management-yesterday-today-tomorrow|title:T%C3%A9l%C3%A9charger%20le%20rapport|target:_blank\u00a0\u00bb]T\u00e9l\u00e9charger le rapport[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.<\/p>\n","protected":false},"author":2,"featured_media":85680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,1,108],"tags":[118,165,166,167],"class_list":["post-85589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-management","category-actinco","category-e-commerce","tag-e-retail","tag-ecr","tag-e-commerce","tag-ecr-community"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ACTINCO - Les fonctionnalit\u00e9s les plus efficaces sur les sites de retail alimentaire<\/title>\n<meta name=\"description\" content=\"Fran\u00e7oise Acca pr\u00e9sente en collaboration avec ECR Community, les fonctionnalit\u00e9s les plus efficaces sur les sites de retail alimentaire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actin-co.com\/fonctionnalites-sites-retail-alimentaire-category-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACTINCO - 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