{"id":85584,"date":"2021-01-11T20:18:33","date_gmt":"2021-01-11T19:18:33","guid":{"rendered":"https:\/\/actin-co.com\/?p=85584"},"modified":"2021-02-08T14:54:44","modified_gmt":"2021-02-08T13:54:44","slug":"ecommerce-leviers-category-management","status":"publish","type":"post","link":"https:\/\/actin-co.com\/fr\/ecommerce-leviers-category-management\/","title":{"rendered":"Le E-commerce et les leviers du Category Management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb5&Prime; bottom_padding=\u00a0\u00bb5&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb5&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime;][vc_row_inner row_inner_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb4&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb1&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb3\/12&Prime;][vc_empty_space empty_h=\u00a0\u00bb0&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh5&Prime; text_font=\u00a0\u00bbfont-377884&Prime; text_size=\u00a0\u00bbfontsize-160000&Prime; text_weight=\u00a0\u00bb700&Prime; text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-210350&Prime; text_color=\u00a0\u00bbcolor-wvjs\u00a0\u00bb css_animation=\u00a0\u00bbcurtain\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime;]Article[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb9\/12&Prime;][vc_custom_heading text_font=\u00a0\u00bbfont-762333&Prime; text_size=\u00a0\u00bbfontsize-155944&Prime; text_weight=\u00a0\u00bb600&Prime; text_space=\u00a0\u00bbfontspace-781688&Prime; css_animation=\u00a0\u00bbcurtain\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; interval_animation=\u00a0\u00bb200&Prime;]Comment appliquer les leviers du E-commerce Category Manager ?[\/vc_custom_heading][vc_column_text]En Janvier 2020 s\u2019est d\u00e9roul\u00e9 \u00e0 la Tour Ariane \u00e0 la D\u00e9fense, l\u2019atelier \u00ab\u00a0Cr\u00e9ation d\u2019une exp\u00e9rience Shopper online r\u00e9ussie pour les courses du quotidien\u00a0\u00bb. Cet atelier, organis\u00e9 par Fran\u00e7oise Acca, membre de l\u2019Institut du Commerce et pr\u00e9sidente d\u2019ACTINCO, visait \u00e0\u00a0:<\/p>\n<ul>\n<li>Mettre en lumi\u00e8re les \u00e9l\u00e9ments actuels et futurs les plus frappant<\/li>\n<li>Distinguer les KPIs les plus appropri\u00e9s et les plus fr\u00e9quemment utilis\u00e9s par les sites de E-commerce alimentaire<\/li>\n<li>D\u00e9crire la nouvelle collaboration Digitale Distributeur-Industriel ?<\/li>\n<\/ul>\n<p>Dans une volont\u00e9 d\u2019approfondissement, l\u2019Institut du Commerce organise un webinaire intitul\u00e9 \u00ab 1H pour comprendre\u2026 comment appliquer les leviers du Category Management au E-commerce \u00bb. Dans ce webinaire, vous aurez l\u2019occasion de d\u00e9couvrir comment int\u00e9grer le Category Management au E-commerce aux c\u00f4t\u00e9s de Magalie Ribet, Responsable d\u00e9veloppement Commercial E-commerce chez Intermarch\u00e9 et Sylvie Fernandes, Category Manager E-commerce &amp; Proximit\u00e9 chez Savencia.<\/p>\n<p>Vous pouvez vous inscrire \u00e0 la webconf\u00e9rence \u00ab\u00a01h pour comprendre comment appliquer les leviers du Category Management\u00a0\u00bb propos\u00e9e sur le site de l\u2019Institut du Commerce le 11 Janvier 2021.[\/vc_column_text][vc_button radius=\u00a0\u00bbbtn-circle\u00a0\u00bb border_width=\u00a0\u00bb0&Prime; link=\u00a0\u00bburl:https%3A%2F%2Finstitutducommerce.org%2Fpage%2Fcomment-appliquer-les-leviers-du-category-management-au-e-commerce|title:S&rsquo;inscrire|target:_blank\u00a0\u00bb]Je m&rsquo;inscris[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[168,1,108,103],"tags":[118,120,164],"class_list":["post-85584","post","type-post","status-publish","format-standard","hentry","category-category-management","category-actinco","category-e-commerce","category-events","tag-e-retail","tag-intermarche","tag-savencia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>- Le E-commerce et les leviers du Category Management<\/title>\n<meta name=\"description\" content=\"Inscrivez-vous au webinar organis\u00e9 par l&#039;Institut du Commerce pour d\u00e9couvrir les levier du Category Managment appliqu\u00e9 au e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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