{"id":84771,"date":"2020-06-09T12:12:53","date_gmt":"2020-06-09T10:12:53","guid":{"rendered":"https:\/\/actin-co.com\/?p=84771"},"modified":"2021-02-08T15:50:46","modified_gmt":"2021-02-08T14:50:46","slug":"marques-fmcg-transformation-digitale","status":"publish","type":"post","link":"https:\/\/actin-co.com\/fr\/marques-fmcg-transformation-digitale\/","title":{"rendered":"La Transformation Digitale comme levier de croissance pour les marques FMCG ?"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb3\/12″][vc_empty_space empty_h=\u00a0\u00bb0″][vc_custom_heading heading_semantic=\u00a0\u00bbh5″ text_font=\u00a0\u00bbfont-377884″ text_size=\u00a0\u00bbfontsize-160000″ text_weight=\u00a0\u00bb700″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-210350″ text_color=\u00a0\u00bbcolor-wvjs\u00a0\u00bb css_animation=\u00a0\u00bbcurtain\u00a0\u00bb animation_delay=\u00a0\u00bb200″]Article[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb9\/12″][vc_custom_heading text_font=\u00a0\u00bbfont-762333″ text_size=\u00a0\u00bbfontsize-155944″ text_weight=\u00a0\u00bb600″ text_space=\u00a0\u00bbfontspace-781688″ css_animation=\u00a0\u00bbcurtain\u00a0\u00bb animation_delay=\u00a0\u00bb200″ interval_animation=\u00a0\u00bb200″]FMCG & Transformation digitale[\/vc_custom_heading][vc_column_text]Une Rencontre, deux Expertes et une envie commune de clarifier le sujet de la transformation digitale comme levier de croissance pour les marques FMCG.<\/p>\n

COVID aidant, la transformation digitale s\u2019acc\u00e9l\u00e8re\u00a0: nos croyances, nos organisations, nos pratiques sont prodigieusement challeng\u00e9es pour r\u00e9pondre aux attentes des consommateurs qui mutent toujours plus vite.<\/p>\n

Nous n\u2019aborderons pas ici le sujet de la transformation digitale dans sa globalit\u00e9, mais uniquement son impact sur notre business.<\/p>\n

Plusieurs constats\u00a0:<\/p>\n

    \n
  1. Le e-commerce alimentaire est le grand gagnant de crise\u00a0: 3 ans de croissance acquise en quelques semaines<\/li>\n
  2. Le recrutement de shoppers est intensifi\u00e9\u00a0: 2,5 millions de nouveaux acheteurs en drive, dont 30% disent vouloir p\u00e9renniser leurs achats sur ce canal de distribution<\/li>\n
  3. La LAD explose<\/li>\n
  4. Toutes les entreprises n\u2019ont pas le m\u00eame jeu de jambes\u00a0: cette crise a exacerb\u00e9 des diff\u00e9rences de maturit\u00e9, d\u2019agilit\u00e9, de culture digitale et donc e-commerce.<\/li>\n<\/ol>\n

    Et, demain\u00a0?<\/p>\n

    Le e-commerce ne sera pas le seul sujet \u00e0 adresser au sein des entreprises, mais ce sera un levier essentiel dans la construction des plans de sortie de crise\u00a0!<\/strong><\/p>\n

    Le e-commerce est aujourd\u2019hui le canal de distribution qui recrute le plus et qui permet par le prisme des cartes de fid\u00e9lit\u00e9 d\u2019avoir une connaissance fine de ces nouveaux entrants.<\/p>\n

    Il faut donc les fid\u00e9liser maintenant, c\u2019est \u00e0 dire ne surtout pas geler les investissements digitaux et retail m\u00e9dia<\/em>, pour ensuite leurs faire d\u00e9couvrir l\u2019exhaustivit\u00e9 de votre offre (produits, canaux de distribution, services\u2026)<\/p>\n

    Cela induit quelques pr\u00e9requis n\u00e9anmoins\u00a0:<\/u><\/p>\n

      \n
    1. L\u2019Entreprise souhaite \u00eatre e-commer\u00e7ante ou ne le souhaite pas\u00a0!<\/li>\n<\/ol>\n

      Impossible d\u2019augmenter son CA en Drive, si le sujet ainsi que ses compensations ne sont pas adress\u00e9s par les \u00e9quipes commerciales (n\u00e9gociations commerciales et force de vente)<\/p>\n

      Il faut donc acc\u00e9l\u00e9rer le \u00ab\u00a0d\u00e9silotage\u00a0\u00bb des organisations<\/strong><\/p>\n

        \n
      1. Les attentes des shoppers doivent v\u00e9ritablement \u00eatre au centre de la strat\u00e9gie\u00a0!\n
          \n
        • Stop \u00e0 la duplication des offres d\u2019un canal de distribution \u00e0 l\u2019autre<\/li>\n
        • Davantage d\u2019innovations marketing pour avoir des produits serviciels en e-commerce<\/li>\n
        • Des promotions sp\u00e9cifiques au canal<\/li>\n
        • Vive le e-category management et le product management<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

          Bref, une strat\u00e9gie adapt\u00e9e au e-commerce\u00a0!<\/strong> Strat\u00e9gie \u00e0 laquelle toutes les parties prenantes de l\u2019entreprise doivent contribuer.<\/p>\n

            \n
          1. Le service apport\u00e9 doit nourrir l\u2019exp\u00e9rience shopper et la valorisation des produits.<\/li>\n<\/ol>\n

            Ce qui permet, demain, d\u2019\u00e9largir son champ d\u2019action e-commerce en d\u00e9veloppant des solutions alternatives Market Places, DTC, Delivery, etc… afin de coller aux usages d\u2019achats et de consommations des shoppers.<\/p>\n

            Fortes de ce constat et de ces pr\u00e9requis, nous avons synth\u00e9tis\u00e9 les diff\u00e9rentes \u00e9tapes d\u2019une approche E-commerce. Elle n\u2019a pas vocation \u00e0 \u00eatre exhaustive, elle est une aide et une invitation \u00e0 la r\u00e9flexion.[\/vc_column_text][vc_single_image media=\u00a0\u00bb84778″ media_width_percent=\u00a0\u00bb100″][vc_column_text]N\u2019h\u00e9sitez pas \u00e0 nous contacter si vous voulez en savoir davantage\u00a0ou \u00e0 challenger nos propos.<\/p>\n

            Emmanuelle Orgogozo<\/strong>
            \nFondatrice 360\u00b0 West – 360\u00b0 West est un cabinet de conseil en strat\u00e9gie Omnicanal & E-commerce (Retail, FMCG, Industrie)<\/em><\/p>\n

            Fran\u00e7oise Acca<\/strong>
            \nFondatrice ACTINCO – Formation, Masterminds, collaboration Strat\u00e9gique (E-commerce, Retail, France & EMEA)[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

            Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.<\/p>\n","protected":false},"author":2,"featured_media":84772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,1,108],"tags":[161,162],"class_list":["post-84771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-management","category-actinco","category-e-commerce","tag-transformation","tag-digital"],"yoast_head":"\nACTINCO - La Transformation Digitale comme levier de croissance pour les marques FMCG ?<\/title>\n<meta name=\"description\" content=\"Pourquoi consid\u00e9rer la transformation digitale comme levier de croissance pour les marques FMCG? Deux expertes r\u00e9pondent \u00e0 cette question.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACTINCO - La Transformation Digitale comme levier de croissance pour les marques FMCG ?\" \/>\n<meta property=\"og:description\" content=\"Pourquoi consid\u00e9rer la transformation digitale comme levier de croissance pour les marques FMCG? Deux expertes r\u00e9pondent \u00e0 cette question.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/\" \/>\n<meta property=\"og:site_name\" content=\"Actinco\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-09T10:12:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-08T14:50:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actin-co.com\/wp-content\/uploads\/2020\/06\/ACTINCO-TRANSFORMATION-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7oise Acca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7oise Acca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/\"},\"author\":{\"name\":\"Fran\u00e7oise Acca\",\"@id\":\"https:\/\/actin-co.com\/#\/schema\/person\/54c486f9d71a4f518738839bc4fb5fb8\"},\"headline\":\"La Transformation Digitale comme levier de croissance pour les marques FMCG ?\",\"datePublished\":\"2020-06-09T10:12:53+00:00\",\"dateModified\":\"2021-02-08T14:50:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/\"},\"wordCount\":742,\"image\":{\"@id\":\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actin-co.com\/wp-content\/uploads\/2020\/06\/ACTINCO-TRANSFORMATION-1.jpg\",\"keywords\":[\"transformation\",\"digital\"],\"articleSection\":[\"Category Management\",\"ACTINCO\",\"E-commerce\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/\",\"url\":\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/\",\"name\":\"ACTINCO - La Transformation Digitale comme levier de croissance pour les marques FMCG ?\",\"isPartOf\":{\"@id\":\"https:\/\/actin-co.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actin-co.com\/wp-content\/uploads\/2020\/06\/ACTINCO-TRANSFORMATION-1.jpg\",\"datePublished\":\"2020-06-09T10:12:53+00:00\",\"dateModified\":\"2021-02-08T14:50:46+00:00\",\"author\":{\"@id\":\"https:\/\/actin-co.com\/#\/schema\/person\/54c486f9d71a4f518738839bc4fb5fb8\"},\"description\":\"Pourquoi consid\u00e9rer la transformation digitale comme levier de croissance pour les marques FMCG? Deux expertes r\u00e9pondent \u00e0 cette question.\",\"breadcrumb\":{\"@id\":\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#primaryimage\",\"url\":\"https:\/\/actin-co.com\/wp-content\/uploads\/2020\/06\/ACTINCO-TRANSFORMATION-1.jpg\",\"contentUrl\":\"https:\/\/actin-co.com\/wp-content\/uploads\/2020\/06\/ACTINCO-TRANSFORMATION-1.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Pourquoi faut il penser \u00e0 la transformation digitale comme levier de croissance pour les marques FMCG.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/actin-co.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Transformation Digitale comme levier de croissance pour les marques FMCG ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/actin-co.com\/#website\",\"url\":\"https:\/\/actin-co.com\/\",\"name\":\"Actinco\",\"description\":\"From shopping with love\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/actin-co.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/actin-co.com\/#\/schema\/person\/54c486f9d71a4f518738839bc4fb5fb8\",\"name\":\"Fran\u00e7oise Acca\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/actin-co.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e3ac83e8aa6b6fff831a93f09eafcf56c935120f01db3ecb896cc44049fdd3ee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e3ac83e8aa6b6fff831a93f09eafcf56c935120f01db3ecb896cc44049fdd3ee?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7oise Acca\"},\"url\":\"https:\/\/actin-co.com\/fr\/author\/francoise\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ACTINCO - La Transformation Digitale comme levier de croissance pour les marques FMCG ?","description":"Pourquoi consid\u00e9rer la transformation digitale comme levier de croissance pour les marques FMCG? Deux expertes r\u00e9pondent \u00e0 cette question.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/","og_locale":"fr_FR","og_type":"article","og_title":"ACTINCO - La Transformation Digitale comme levier de croissance pour les marques FMCG ?","og_description":"Pourquoi consid\u00e9rer la transformation digitale comme levier de croissance pour les marques FMCG? Deux expertes r\u00e9pondent \u00e0 cette question.","og_url":"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/","og_site_name":"Actinco","article_published_time":"2020-06-09T10:12:53+00:00","article_modified_time":"2021-02-08T14:50:46+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/actin-co.com\/wp-content\/uploads\/2020\/06\/ACTINCO-TRANSFORMATION-1.jpg","type":"image\/jpeg"}],"author":"Fran\u00e7oise Acca","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Fran\u00e7oise Acca","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#article","isPartOf":{"@id":"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/"},"author":{"name":"Fran\u00e7oise Acca","@id":"https:\/\/actin-co.com\/#\/schema\/person\/54c486f9d71a4f518738839bc4fb5fb8"},"headline":"La Transformation Digitale comme levier de croissance pour les marques FMCG ?","datePublished":"2020-06-09T10:12:53+00:00","dateModified":"2021-02-08T14:50:46+00:00","mainEntityOfPage":{"@id":"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/"},"wordCount":742,"image":{"@id":"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#primaryimage"},"thumbnailUrl":"https:\/\/actin-co.com\/wp-content\/uploads\/2020\/06\/ACTINCO-TRANSFORMATION-1.jpg","keywords":["transformation","digital"],"articleSection":["Category Management","ACTINCO","E-commerce"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/","url":"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/","name":"ACTINCO - La Transformation Digitale comme levier de croissance pour les marques FMCG ?","isPartOf":{"@id":"https:\/\/actin-co.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#primaryimage"},"image":{"@id":"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#primaryimage"},"thumbnailUrl":"https:\/\/actin-co.com\/wp-content\/uploads\/2020\/06\/ACTINCO-TRANSFORMATION-1.jpg","datePublished":"2020-06-09T10:12:53+00:00","dateModified":"2021-02-08T14:50:46+00:00","author":{"@id":"https:\/\/actin-co.com\/#\/schema\/person\/54c486f9d71a4f518738839bc4fb5fb8"},"description":"Pourquoi consid\u00e9rer la transformation digitale comme levier de croissance pour les marques FMCG? Deux expertes r\u00e9pondent \u00e0 cette question.","breadcrumb":{"@id":"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#primaryimage","url":"https:\/\/actin-co.com\/wp-content\/uploads\/2020\/06\/ACTINCO-TRANSFORMATION-1.jpg","contentUrl":"https:\/\/actin-co.com\/wp-content\/uploads\/2020\/06\/ACTINCO-TRANSFORMATION-1.jpg","width":1920,"height":1280,"caption":"Pourquoi faut il penser \u00e0 la transformation digitale comme levier de croissance pour les marques FMCG."},{"@type":"BreadcrumbList","@id":"https:\/\/actin-co.com\/marques-fmcg-transformation-digitale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/actin-co.com\/fr\/"},{"@type":"ListItem","position":2,"name":"La Transformation Digitale comme levier de croissance pour les marques FMCG ?"}]},{"@type":"WebSite","@id":"https:\/\/actin-co.com\/#website","url":"https:\/\/actin-co.com\/","name":"Actinco","description":"From shopping with love","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actin-co.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/actin-co.com\/#\/schema\/person\/54c486f9d71a4f518738839bc4fb5fb8","name":"Fran\u00e7oise Acca","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/actin-co.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e3ac83e8aa6b6fff831a93f09eafcf56c935120f01db3ecb896cc44049fdd3ee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e3ac83e8aa6b6fff831a93f09eafcf56c935120f01db3ecb896cc44049fdd3ee?s=96&d=mm&r=g","caption":"Fran\u00e7oise Acca"},"url":"https:\/\/actin-co.com\/fr\/author\/francoise\/"}]}},"_links":{"self":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts\/84771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/comments?post=84771"}],"version-history":[{"count":0,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/posts\/84771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/media\/84772"}],"wp:attachment":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/media?parent=84771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/categories?post=84771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/tags?post=84771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}