{"id":89471,"date":"2026-08-05T13:55:45","date_gmt":"2026-08-05T11:55:45","guid":{"rendered":"https:\/\/actin-co.com\/formation\/e-category-manager-fondamentaux\/"},"modified":"2026-08-11T01:52:55","modified_gmt":"2026-08-10T23:52:55","slug":"e-category-manager-fondamentaux","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/e-category-manager-fondamentaux\/","title":{"rendered":"D\u00e9velopper ses comp\u00e9tences de E-Category Manager"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89471","formation","type-formation","status-publish","hentry"],"acf":{"uuid_qualiobee":"54ccfe1e-1a76-448e-8d29-b28c3aa5fabb","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Le category management ne se transpose pas tel quel au e-commerce : l'\u00e9quation shopper, les leviers d'assortiment et la construction de la recommandation y r\u00e9pondent \u00e0 d'autres r\u00e8gles. Cette formation ACTINCO en donne les fondamentaux en une journ\u00e9e, du rappel des principes cat\u00e9goriels \u00e0 leur application op\u00e9rationnelle en e-commerce GSA.\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Elle s'adresse aux profils juniors du e-commerce comme aux Category Managers qui \u00e9tendent leur p\u00e9rim\u00e8tre au digital, \u00e0 partir de cas r\u00e9els apport\u00e9s par les participants.\"}]}]}","programme":"","public_vise":"Junior e-commerce ne connaissant pas le e-category management, Category Managers (Catman) souhaitant d\u00e9velopper leurs comp\u00e9tences en E-Category Management.","prerequis":"Connaissance du e-commerce ou de la grande distribution.","methodes":"    ","formateur":"La formation est anim\u00e9e par un Expert E-commerce et Category Management, disposant d'une solide exp\u00e9rience terrain en retail et e-commerce. L'\u00e9quipe p\u00e9dagogique propose des outils op\u00e9rationnels cl\u00e9s pour am\u00e9liorer la performance en E-commerce et grande distribution.","duree_h":0,"duree_j":0,"modalite":"Pr\u00e9sentiel","date_debut":"","date_fin":"","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":2700,"tarif_ttc":3240,"prix_catalogue_public":"","type_facturation":"BY_LEARNER","tarif_intra":"Sur devis","tva":20,"titre_affichage":"D\u00e9velopper ses comp\u00e9tences de E-Category Manager","objectifs":"","note_10":"","nb_avis":"","theme":"ecommerce","facets":"ecommerce ecat online drive ecom","badge_nouveau":"non","rang_affichage":17,"image_nom_fichier":"formation-e-category-manager-actinco.jpg","image_alt":"Formation e-category management d'ACTINCO pour d\u00e9velopper ses comp\u00e9tences de E-Category Manager","punchline_1":"Les fondamentaux du E-Category Management appliqu\u00e9s au e-commerce.","punchline_2":"","cpf_financement":"Prise en charge OPCO possible","description_intro":"Appliquer le category management au e-commerce demande de d\u00e9passer la simple lecture des donn\u00e9es pour construire une recommandation exploitable par l\u2019enseigne. Cette formation ACTINCO s\u2019adresse aux profils e-commerce juniors et aux category managers qui souhaitent consolider les fondamentaux du m\u00e9tier, comprendre leur traduction en GSA et structurer une recommandation e-cat\u00e9gorielle coh\u00e9rente. Une approche progressive, centr\u00e9e sur les usages r\u00e9els du canal et sur la mise en application op\u00e9rationnelle.","programme_raw":"{\"modules\":[{\"uuid\":\"b84f1582-d332-45a5-879e-d1853e67ae91\",\"name\":\"2) Apr\u00e8s-midi : focus sur l\u2019application op\u00e9rationnelle en E-commerce GSA\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Les 5 brillant basics\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Une recommandation \u00e0 360\u00b0 ou uniquement pour le E-commerce ?\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Les points cl\u00e9s de la recommandation assortiment E-commerce\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Les points cl\u00e9s de la recommandation e-cat\u00e9gorielle\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Challenge des supports de la personne form\u00e9e de recommandation e-cat\u00e9gorielle\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Fin et d\u00e9brief de la journ\u00e9e\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-06-29T11:53:46.060Z\",\"updateDate\":\"2026-08-01T00:11:18.000Z\",\"archiveDate\":null},{\"uuid\":\"d3c64c54-ae25-4f3b-9fd9-ebf79db19635\",\"name\":\"1) Matin : Rappel des fondamentaux du Category Management\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Historique et la reason why du Category Management\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Equation shopper\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Le process\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Les 4 P\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- L'analyse cat\u00e9gorielle\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- De la strat\u00e9gie au plan d'action\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Principe des recommandations Cat\u00e9gorielles\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Quiz de connaissance\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-06-29T11:53:46.034Z\",\"updateDate\":\"2026-08-01T00:11:18.000Z\",\"archiveDate\":null}]}","sessions_raw":"{\"sessions\":[]}","objectif_final_1":"Conna\u00eetre les fondamentaux du Category Management","objectif_final_2":"Savoir appliquer le Category Management au E-Commerce","objectif_final_3":"S\u2019approprier les cl\u00e9s pour construire une recommandation e-cat\u00e9gorielle","objectif_final_4":"","objectif_final_5":"","objectif_final_6":"","objectif_final_7":"","objectif_final_8":"","objectif_final_9":"","methodes_pedagogiques":"Apports th\u00e9oriques projet\u00e9s (supports de formation)\nAnalyse de cas r\u00e9els issus de l'exp\u00e9rience des participants\nExercices pratiques et mises en situation\nT\u00e9moignages et retours d'exp\u00e9rience\nAcc\u00e8s \u00e0 un extranet personnel pour chaque stagiaire","methodes_ressources":"Feuille d'\u00e9margement sign\u00e9e par demi-journ\u00e9e\nQuestionnaire de satisfaction \u00e0 chaud en fin de formation\nAttestation de r\u00e9alisation individuelle d\u00e9livr\u00e9e \u00e0 l'issue de la formation","methodes_acces":"Inscription possible via contact direct avec l'organisme (email ou t\u00e9l\u00e9phone). Un \u00e9change pr\u00e9alable permet d'adapter la formation aux besoins sp\u00e9cifiques des \u00e9quipes.\nFormation adapt\u00e9e aux personnes en situation de handicap. Pour \u00e9tudier les meilleures conditions d'accueil, contacter Fran\u00e7oise Acca, r\u00e9f\u00e9rente handicap, au +33 (0)6 27 79 71 66. 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