{"id":89468,"date":"2026-08-05T13:55:26","date_gmt":"2026-08-05T11:55:26","guid":{"rendered":"https:\/\/actin-co.com\/formation\/category-manager-revente-client\/"},"modified":"2026-09-21T18:21:02","modified_gmt":"2026-09-21T16:21:02","slug":"category-manager-revente-client","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/category-manager-revente-client\/","title":{"rendered":"Am\u00e9liorer ses comp\u00e9tences en Category Management"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89468","formation","type-formation","status-publish","hentry"],"acf":{"uuid_qualiobee":"214fd92e-d16d-44bf-9b88-56520787af93","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Cette formation ACTINCO de deux jours couvre les principaux aspects du Category Management en associant th\u00e9orie et mise en pratique. Elle s\u2019adresse aux Category Managers m\u00e9tier et enseigne et permet d\u2019am\u00e9liorer rapidement les analyses ainsi que la r\u00e9daction de revues cat\u00e9gorielles \u00e0 pr\u00e9senter aux clients. Le contenu est personnalisable selon le besoin et le profil de l\u2019entreprise.\"}]}]}","programme":"","public_vise":"Category Manager junior ou ayant d\u00e9j\u00e0 un an d\u2019exp\u00e9rience en Category Management\nProfessionnels du e-commerce ou des ventes souhaitant s\u2019orienter vers un poste de Category Manager","prerequis":"Avoir d\u00e9j\u00e0 travaill\u00e9 dans la grande distribution et conna\u00eetre les panels.","methodes":"    ","formateur":"Formation anim\u00e9e par un expert e-commerce et Category Management disposant d\u2019une solide exp\u00e9rience en entreprise dans le retail et le e-commerce.","duree_h":0,"duree_j":0,"modalite":"Pr\u00e9sentiel","date_debut":"","date_fin":"","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":2500,"tarif_ttc":3000,"prix_catalogue_public":"","type_facturation":"BY_LEARNER","tarif_intra":"Sur devis","tva":20,"titre_affichage":"Am\u00e9liorer ses comp\u00e9tences en Category Management","objectifs":"","note_10":"9.5","nb_avis":"5","theme":"category","facets":"category merch gsa ecom","badge_nouveau":"non","rang_affichage":8,"image_nom_fichier":"formation-category-management-actinco.jpg","image_alt":"Formation category management d'ACTINCO pour am\u00e9liorer ses comp\u00e9tences de Category Manager en GSA","punchline_1":"Des fondamentaux \u00e0 la revente cat\u00e9gorielle efficace.","punchline_2":"\u00ab Approche consumer centric, avec exemple sur exp\u00e9rience pour appuyer des faits marquants. \u00bb Appr\u00e9ciation session 2024 Intra \u2014 cat\u00e9gorie \u00c9picerie sal\u00e9e","cpf_financement":"Prise en charge OPCO possible","description_intro":"Convaincre un client demande plus qu\u2019une analyse juste : une lecture partag\u00e9e de la cat\u00e9gorie et une relation de confiance qui s\u2019installe dans la dur\u00e9e. Cette formation ACTINCO s\u2019adresse aux category managers juniors ainsi qu\u2019aux professionnels des ventes ou du e-commerce en \u00e9volution vers ce m\u00e9tier, pour consolider les fondamentaux, b\u00e2tir une revente cat\u00e9gorielle efficace et mieux incarner un r\u00f4le de r\u00e9f\u00e9rent aupr\u00e8s des enseignes. Une approche fond\u00e9e sur la pratique, l\u2019argumentation et la qualit\u00e9 de la recommandation.","programme_raw":"{\"modules\":[{\"uuid\":\"6729f1f4-a450-4d26-82d6-fb5276d0ff45\",\"name\":\"2) Jour 2 : Mise en pratique\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- R\u00e9aliser efficacement une revue de march\u00e9\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- R\u00e9ussir une recommandation d\u2019assortiment\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Construire une recommandation merchandising percutante\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- R\u00e9ussir son rendez-vous client : interlocuteur, teasing, agenda et bonnes pratiques\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Wrap-up\\\"}]}]}\",\"duration\":420,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:40:47.773Z\",\"updateDate\":\"2026-08-03T12:40:47.773Z\",\"archiveDate\":null},{\"uuid\":\"efdf56ee-dfad-44e1-b51b-cb807ffe0825\",\"name\":\"1) Jour 1 : Fondamentaux\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- D\u00e9finition du Category Management et enjeux\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Process du Category Management et calendrier\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- P\u00e9rim\u00e8tre et enjeux d\u2019une cat\u00e9gorie\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Les leviers : assortiment, merchandising et promotion\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- R\u00e9aliser un diagnostic cat\u00e9goriel efficace\\\"}]}]}\",\"duration\":420,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:40:47.764Z\",\"updateDate\":\"2026-08-03T12:40:47.764Z\",\"archiveDate\":null}]}","sessions_raw":"{\"sessions\":[]}","objectif_final_1":"Ma\u00eetriser les fondamentaux du Category Management","objectif_final_2":"Savoir \u00e9laborer une revente cat\u00e9gorielle efficace","objectif_final_3":"S\u2019approprier les cl\u00e9s pour devenir un Category Captain sur la cat\u00e9gorie et \u00eatre identifi\u00e9 par ses clients comme la personne \u00e0 contacter","objectif_final_4":"","objectif_final_5":"","objectif_final_6":"","objectif_final_7":"","objectif_final_8":"","objectif_final_9":"","methodes_pedagogiques":"Support de formation projet\u00e9\nSupports p\u00e9dagogiques\nExtranet personnel\nExercices\nT\u00e9moignages","methodes_ressources":"Feuille de pr\u00e9sence\nAttestation de r\u00e9alisation","methodes_acces":"Inscription en inter-entreprise ou en intra-entreprise. Analyse pr\u00e9alable du besoin et contractualisation par convention et conditions g\u00e9n\u00e9rales de vente. Devis sur demande pour l\u2019intra-entreprise.\nFormation adapt\u00e9e aux personnes en situation de handicap. Contacter Fran\u00e7oise Acca, r\u00e9f\u00e9rente handicap, afin d\u2019\u00e9tudier les meilleures conditions d\u2019accueil. ","methodes_evaluation":"Un entretien au moment de l\u2019inscription ou l\u2019analyse du questionnaire de positionnement avant la session permettent d\u2019ajuster le niveau des apports, le choix des cas travaill\u00e9s et le rythme des s\u00e9quences.\n\u00c9valuation de la formation et du positionnement par rapport aux objectifs\nQuiz de connaissances","custom_meta_title":"Formation Category Management | PGC & Retail | ACTINCO","programme_pdf_url":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/08\/actinco-programme-category-manager-revente-client.pdf","custom_meta_description":"Formation Category Management pour les \u00e9quipes PGC & Retail : consolider les fondamentaux et construire des recommandations cat\u00e9gorielles solides.","faq1_question":"Am\u00e9liorer son Category Management ou suivre Catman et E-Catman Acc\u00e9l\u00e9ration ?","faq1_reponse":"\u00ab Am\u00e9liorer ses comp\u00e9tences en Category Management \u00bb vise les category managers d\u00e9j\u00e0 en poste qui veulent consolider les fondamentaux, mieux construire leur revente cat\u00e9gorielle et gagner en l\u00e9gitimit\u00e9 aupr\u00e8s des clients. \u00ab Catman et E-Catman Acc\u00e9l\u00e9ration \u00bb convient davantage \u00e0 une prise de poste qui doit couvrir ensemble category management et e-category management. Choisissez la premi\u00e8re pour approfondir le m\u00e9tier, la seconde pour \u00e9largir au e-retail.","faq2_question":"Que saurai-je faire apr\u00e8s Am\u00e9liorer ses comp\u00e9tences en Category Management ?","faq2_reponse":"Vous saurez structurer les fondamentaux du category management, \u00e9laborer une revente cat\u00e9gorielle plus efficace et mieux tenir un r\u00f4le de Category Captain aupr\u00e8s des clients. La formation ne constitue pas une sp\u00e9cialisation compl\u00e8te en e-category management : elle renforce d\u2019abord le diagnostic, l\u2019argumentation et la posture du category manager dans la grande distribution.","faq3_question":"Quel niveau faut-il avant la formation Am\u00e9liorer son Category Management ?","faq3_reponse":"Le programme s\u2019adresse \u00e0 des category managers ayant d\u00e9j\u00e0 environ un an d\u2019exp\u00e9rience, ainsi qu\u2019\u00e0 des professionnels du e-commerce ou des ventes souhaitant \u00e9voluer vers ce m\u00e9tier. Il suppose d\u2019avoir d\u00e9j\u00e0 travaill\u00e9 dans la grande distribution et d\u2019\u00eatre familiaris\u00e9 avec les panels. Ce n\u2019est donc pas une d\u00e9couverte g\u00e9n\u00e9rale du commerce ou du marketing.","participants_min":"4","participants_max":"12","delai_d_acces":"7 jours. Formulaire d\u2019inscription accessible sur la page de la formation","certif_mention":"","resultats_mention":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Am\u00e9liorer ses comp\u00e9tences en Category Management - Actinco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actin-co.com\/fr\/formation\/category-manager-revente-client\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Am\u00e9liorer ses comp\u00e9tences en Category Management - Actinco\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actin-co.com\/fr\/formation\/category-manager-revente-client\/\" \/>\n<meta property=\"og:site_name\" content=\"Actinco\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-21T16:21:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/category-manager-revente-client\\\/\",\"url\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/category-manager-revente-client\\\/\",\"name\":\"Am\u00e9liorer ses comp\u00e9tences en Category Management - Actinco\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/#website\"},\"datePublished\":\"2026-08-05T11:55:26+00:00\",\"dateModified\":\"2026-09-21T16:21:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/category-manager-revente-client\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/category-manager-revente-client\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/category-manager-revente-client\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Am\u00e9liorer ses comp\u00e9tences en Category Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/\",\"name\":\"Actinco\",\"description\":\"From shopping with love\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Am\u00e9liorer ses comp\u00e9tences en Category Management - Actinco","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actin-co.com\/fr\/formation\/category-manager-revente-client\/","og_locale":"fr_FR","og_type":"article","og_title":"Am\u00e9liorer ses comp\u00e9tences en Category Management - Actinco","og_url":"https:\/\/actin-co.com\/fr\/formation\/category-manager-revente-client\/","og_site_name":"Actinco","article_modified_time":"2026-09-21T16:21:02+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/actin-co.com\/fr\/formation\/category-manager-revente-client\/","url":"https:\/\/actin-co.com\/fr\/formation\/category-manager-revente-client\/","name":"Am\u00e9liorer ses comp\u00e9tences en Category Management - Actinco","isPartOf":{"@id":"https:\/\/actin-co.com\/fr\/#website"},"datePublished":"2026-08-05T11:55:26+00:00","dateModified":"2026-09-21T16:21:02+00:00","breadcrumb":{"@id":"https:\/\/actin-co.com\/fr\/formation\/category-manager-revente-client\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actin-co.com\/fr\/formation\/category-manager-revente-client\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/actin-co.com\/fr\/formation\/category-manager-revente-client\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/actin-co.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Am\u00e9liorer ses comp\u00e9tences en Category Management"}]},{"@type":"WebSite","@id":"https:\/\/actin-co.com\/fr\/#website","url":"https:\/\/actin-co.com\/fr\/","name":"Actinco","description":"From shopping with love","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actin-co.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/formation\/89468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/formation"}],"about":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/types\/formation"}],"wp:attachment":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/media?parent=89468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}