{"id":89467,"date":"2026-08-05T13:55:23","date_gmt":"2026-08-05T11:55:23","guid":{"rendered":"https:\/\/actin-co.com\/formation\/e-commerce-fondamentaux-roles-kpi\/"},"modified":"2026-08-11T01:52:42","modified_gmt":"2026-08-10T23:52:42","slug":"e-commerce-fondamentaux-roles-kpi","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/e-commerce-fondamentaux-roles-kpi\/","title":{"rendered":"Ma\u00eetriser les fondamentaux du E-commerce"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89467","formation","type-formation","status-publish","hentry"],"acf":{"uuid_qualiobee":"4c473d6f-3f1d-43f6-bac2-35f1cb08b951","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Cette formation ACTINCO donne une vision globale du canal e-commerce, de son \u00e9cosyst\u00e8me et de ses principaux leviers. Elle permet aux professionnels de mieux comprendre les r\u00f4les des diff\u00e9rentes parties prenantes, les enjeux de l\u2019exp\u00e9rience utilisateur, les leviers du e-category management et les indicateurs indispensables pour prioriser les actions g\u00e9n\u00e9ratrices de chiffre d\u2019affaires.\"}]}]}","programme":"","public_vise":"Tous les professionnels qui ont besoin d\u2019acqu\u00e9rir les fondamentaux du e-commerce","prerequis":"Aucun","methodes":"    ","formateur":"Formation anim\u00e9e par un expert du e-commerce et du retail.","duree_h":0,"duree_j":0,"modalite":"Pr\u00e9sentiel","date_debut":"","date_fin":"","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":2700,"tarif_ttc":3240,"prix_catalogue_public":"","type_facturation":"BY_LEARNER","tarif_intra":"Sur devis","tva":20,"titre_affichage":"Ma\u00eetriser les fondamentaux du E-commerce","objectifs":"","note_10":"9","nb_avis":"1","theme":"ecommerce","facets":"ecommerce online leclerc drive lad","badge_nouveau":"non","rang_affichage":11,"image_nom_fichier":"formation-fondamentaux-e-commerce-actinco.jpg","image_alt":"Formation aux fondamentaux du e-commerce d'ACTINCO pour ma\u00eetriser les bases de la vente en ligne FMCG","punchline_1":"Une vision globale de l'\u00e9cosyst\u00e8me e-commerce et de ses leviers.","punchline_2":"\u00ab \u00c9changes, personnalisation. \u00bb Appr\u00e9ciation session 2024 Intra \u2014 cat\u00e9gorie Liquides alcool","cpf_financement":"Prise en charge OPCO possible","description_intro":"Le e-commerce se pilote quand ses r\u00f4les, ses indicateurs et ses leviers sont reli\u00e9s dans une m\u00eame vision d\u2019ensemble. Cette formation ACTINCO s\u2019adresse aux professionnels qui doivent comprendre le canal pour mieux collaborer avec les parties prenantes, rep\u00e9rer les enjeux de l\u2019\u00e9cosyst\u00e8me, analyser l\u2019exp\u00e9rience utilisateur, mobiliser les leviers du e-category management et suivre les bons indicateurs de performance. Une approche structur\u00e9e, agnostique et orient\u00e9e vers la compr\u00e9hension des m\u00e9canismes du canal.","programme_raw":"{\"modules\":[{\"uuid\":\"008b4f42-a1ab-4121-85f0-d0be095d2b24\",\"name\":\"2) Identifier les d\u00e9fis et opportunit\u00e9s du e-commerce\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Enjeux du canal, mutations des usages et opportunit\u00e9s de d\u00e9veloppement.\\\"}]}]}\",\"duration\":90,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.893Z\",\"updateDate\":\"2026-08-03T12:52:13.893Z\",\"archiveDate\":null},{\"uuid\":\"1a5d8ce7-8678-4e2f-b9bf-70f6ea147310\",\"name\":\"5) Mesurer la performance\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Indicateurs incontournables, lecture de la performance et priorisation des plans d\u2019action.\\\"}]}]}\",\"duration\":90,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.912Z\",\"updateDate\":\"2026-08-03T12:52:13.912Z\",\"archiveDate\":null},{\"uuid\":\"49caabcf-0b63-43e1-89e1-f19f7520028f\",\"name\":\"3) Exploiter et optimiser l\u2019exp\u00e9rience utilisateur\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Parcours utilisateur, points de friction et leviers d\u2019am\u00e9lioration de l\u2019exp\u00e9rience.\\\"}]}]}\",\"duration\":90,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.899Z\",\"updateDate\":\"2026-08-03T12:52:13.899Z\",\"archiveDate\":null},{\"uuid\":\"68c70aba-5c40-4cfc-a7ef-6f4b3eb2357d\",\"name\":\"4) Utiliser les leviers du e-category management\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Assortiment, disponibilit\u00e9, contenu et merchandising en ligne.\\\"}]}]}\",\"duration\":90,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.906Z\",\"updateDate\":\"2026-08-03T12:52:13.906Z\",\"archiveDate\":null},{\"uuid\":\"946248b0-2b3c-4891-8402-da3de6334b56\",\"name\":\"1) Comprendre l\u2019\u00e9cosyst\u00e8me du e-commerce\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Acteurs, r\u00f4les, mod\u00e8les \u00e9conomiques et articulation entre les diff\u00e9rentes parties prenantes.\\\"}]}]}\",\"duration\":60,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.887Z\",\"updateDate\":\"2026-08-03T12:52:13.887Z\",\"archiveDate\":null}]}","sessions_raw":"{\"sessions\":[]}","objectif_final_1":"Avoir une vision globale des enjeux du canal de vente e-commerce","objectif_final_2":"\u00catre \u00e0 l\u2019aise dans les interactions avec les diff\u00e9rentes parties prenantes","objectif_final_3":"Savoir identifier les leviers \u00e0 travailler pour d\u00e9velopper le chiffre d\u2019affaires du site de l\u2019entreprise","objectif_final_4":"","objectif_final_5":"","objectif_final_6":"","objectif_final_7":"","objectif_final_8":"","objectif_final_9":"","methodes_pedagogiques":"Support de formation projet\u00e9\nSupports p\u00e9dagogiques\nExercices et cas pratiques\nExtranet personnel","methodes_ressources":"Feuille de pr\u00e9sence\nAttestation de r\u00e9alisation","methodes_acces":"Inscription sur demande. 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