{"id":89466,"date":"2026-08-05T13:55:21","date_gmt":"2026-08-05T11:55:21","guid":{"rendered":"https:\/\/actin-co.com\/formation\/promotions-et-activations-digitales-e-commerce\/"},"modified":"2026-09-21T20:00:54","modified_gmt":"2026-09-21T18:00:54","slug":"promotions-et-activations-digitales-e-commerce","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/promotions-et-activations-digitales-e-commerce\/","title":{"rendered":"D\u00e9velopper ses comp\u00e9tences en promotions et activations digitales"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89466","formation","type-formation","status-publish","hentry"],"acf":{"uuid_qualiobee":"5f64db14-45b4-40a0-add4-0de61368e28d","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Cette formation ACTINCO s\u2019adresse aux entreprises qui souhaitent renforcer les comp\u00e9tences de leurs \u00e9quipes marketing en strat\u00e9gie promotionnelle. Elle permet de s\u2019approprier les fondamentaux des promotions et activations digitales e-commerce afin de construire une strat\u00e9gie et un plan promotionnel par marque ou cat\u00e9gorie, int\u00e9grant les activations digitales et des contributions utiles aux \u00e9quipes commerciales.\"}]}]}","programme":"","public_vise":"Professionnels du marketing\nProfessionnels du trade marketing\nProfessionnels du category management","prerequis":"Avoir les bases du marketing, du trade marketing ou du category management.","methodes":"    ","formateur":"Formation anim\u00e9e par des experts des promotions, du e-commerce, du retail media, du category management et du management commercial, notamment Fran\u00e7oise Acca, Chlo\u00eb Drouet et Elisabeth Cony.","duree_h":0,"duree_j":0,"modalite":"Pr\u00e9sentiel","date_debut":"","date_fin":"","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":2500,"tarif_ttc":3000,"prix_catalogue_public":"","type_facturation":"BY_LEARNER","tarif_intra":"Session d\u00e8s 4\u202f400\u202f\u20ac HT","tva":20,"titre_affichage":"Promotions et activations digitales e-commerce","objectifs":"","note_10":"8","nb_avis":"12","theme":"ecommerce","facets":"ecommerce media online drive ecom","badge_nouveau":"non","rang_affichage":16,"image_nom_fichier":"formation-promotions-activations-digitales-actinco.jpg","image_alt":"Formation promotions et activations digitales d'ACTINCO pour le trade marketing en grande consommation","punchline_1":"Maximiser le plan d'actions Promo et Activation","punchline_2":"\u00ab Vision globale de la promo de A \u00e0 Z. Intervenants diff\u00e9rents (r\u00e9gies, professionnels). \u00bb Appr\u00e9ciation session 2024 Intra \u2014 cat\u00e9gorie Textile","cpf_financement":"Prise en charge OPCO possible","description_intro":"Une promotion performe quand les m\u00e9caniques, les circuits et les objectifs business sont pens\u00e9s ensemble. Cette formation ACTINCO s\u2019adresse aux \u00e9quipes marketing, trade marketing et category management pour reprendre les fondamentaux de la promotion, comprendre l\u2019impact de la digitalisation, comparer les m\u00e9caniques et les acteurs, puis construire un plan promotionnel d\u00e9clinable par circuit et par enseigne. Une approche concr\u00e8te, nourrie par l\u2019observation terrain et centr\u00e9e sur la coh\u00e9rence des choix.","programme_raw":"{\"modules\":[{\"uuid\":\"06ca2a20-1eab-4a6c-8135-33eb5d5c966c\",\"name\":\"1) Les fondamentaux des promotions\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- D\u00e9finitions, historique, objectifs et m\u00e9caniques promotionnelles.\\\"}]}]}\",\"duration\":120,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.926Z\",\"updateDate\":\"2026-09-21T10:22:15.000Z\",\"archiveDate\":null},{\"uuid\":\"20b2dd50-b52f-4582-a964-7f09124f8992\",\"name\":\"6) Construire son plan promotionnel\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- M\u00e9thode, outils, livrables, r\u00f4les, exercice et questionnaire final.\\\"}]}]}\",\"duration\":120,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.960Z\",\"updateDate\":\"2026-09-21T10:22:15.000Z\",\"archiveDate\":null},{\"uuid\":\"a7913fe7-cc4e-4d3e-9a42-60fce99233f0\",\"name\":\"5) Les offres de solutions\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- T\u00e9moignages d\u2019agences et de r\u00e9gies, panorama des solutions.\\\"}]}]}\",\"duration\":120,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.954Z\",\"updateDate\":\"2026-09-21T10:22:15.000Z\",\"archiveDate\":null},{\"uuid\":\"b3bd8d51-2347-491a-8f78-7e9163f0414c\",\"name\":\"3) Les attentes des distributeurs\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Enjeux des distributeurs et int\u00e9gration du plan promotionnel enseigne.\\\"}]}]}\",\"duration\":120,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.940Z\",\"updateDate\":\"2026-09-21T10:22:15.000Z\",\"archiveDate\":null},{\"uuid\":\"cbe6e7ef-5402-476a-8fec-5b40da9a5523\",\"name\":\"Audit magasin\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Visite magasin, prise de photos et restitution au si\u00e8ge.\\\"}]}]}\",\"duration\":120,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.919Z\",\"updateDate\":\"2026-09-21T10:22:15.000Z\",\"archiveDate\":null},{\"uuid\":\"dfece2c5-f068-42a1-bb5b-e9d53e1f574a\",\"name\":\"2) Un contexte qui a chang\u00e9\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Cadre l\u00e9gislatif, benchmark des promotions en GMS et e-commerce, pratiques efficaces et limites.\\\"}]}]}\",\"duration\":120,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.933Z\",\"updateDate\":\"2026-09-21T10:22:15.000Z\",\"archiveDate\":null},{\"uuid\":\"e1fe48a8-22a9-46cc-86dc-5a0ef71e3543\",\"name\":\"4) Visibilit\u00e9 digitale et e-commerce\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Promotion versus activation e-retail media et pilotage par objectif dans le tunnel de conversion.\\\"}]}]}\",\"duration\":120,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.948Z\",\"updateDate\":\"2026-09-21T10:22:15.000Z\",\"archiveDate\":null}]}","sessions_raw":"{\"sessions\":[]}","objectif_final_1":"S\u2019approprier les fondamentaux de la promotion : enjeux, cadre l\u00e9gal, m\u00e9caniques, acteurs et indicateurs de performance","objectif_final_2":"Construire une strat\u00e9gie et un plan promotionnel par circuit, d\u00e9clinables par enseigne","objectif_final_3":"Donner les bons inputs aux \u00e9quipes Category Management, E-commerce et Retail","objectif_final_4":"","objectif_final_5":"","objectif_final_6":"","objectif_final_7":"","objectif_final_8":"","objectif_final_9":"","methodes_pedagogiques":"Support de formation projet\u00e9\nSupports p\u00e9dagogiques\nExtranet personnel\nExercices\nT\u00e9moignages","methodes_ressources":"Feuille de pr\u00e9sence\nCertificat de r\u00e9alisation","methodes_acces":"Inscription sur demande. Analyse pr\u00e9alable du besoin et contractualisation avant la formation.\nAccessibilit\u00e9 \u00e0 confirmer selon les besoins de la personne en situation de handicap ; \u00e9tude individualis\u00e9e avec la r\u00e9f\u00e9rente handicap. ","methodes_evaluation":"Un entretien au moment de l\u2019inscription ou l\u2019analyse du questionnaire de positionnement avant la session permettent d\u2019ajuster le niveau des apports, le choix des cas travaill\u00e9s et le rythme des s\u00e9quences.\n\u00c9valuation par rapport aux objectifs\nQuiz de connaissances","custom_meta_title":"Promotions e-commerce : b\u00e2tir son plan | Formation ACTINCO","programme_pdf_url":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/08\/actinco-programme-promotions-et-activations-digitales-e-commerce.pdf","custom_meta_description":"Construire un plan promotionnel coh\u00e9rent par circuit, choisir les m\u00e9caniques adapt\u00e9es et mesurer leur efficacit\u00e9 commerciale r\u00e9elle.","faq1_question":"Promotions digitales ou E-retail media : quelle formation choisir ?","faq1_reponse":"\u00ab D\u00e9velopper ses comp\u00e9tences en promotions et activations digitales \u00bb couvre les fondamentaux de la promotion, le cadre l\u00e9gal, la digitalisation, les m\u00e9caniques, le plan par circuit et les contributions aux \u00e9quipes Catman, e-commerce et Retail. \u00ab E-retail media \u00bb approfondit les activations m\u00e9dia et les briefs partenaires. Choisissez promotions pour structurer la strat\u00e9gie globale ; retail media pour piloter les leviers payants.","faq2_question":"Que saurai-je construire apr\u00e8s la formation Promotions et activations digitales ?","faq2_reponse":"Vous saurez comprendre les objectifs, m\u00e9caniques, r\u00e8gles et indicateurs de la promotion, int\u00e9grer les activations digitales, puis construire un plan promotionnel par circuit et d\u00e9clinable par enseigne. La formation ne se limite pas au retail media et ne remplace pas un parcours d\u00e9di\u00e9 \u00e0 chaque r\u00e9gie : elle organise les expertises n\u00e9cessaires autour d\u2019une strat\u00e9gie promotionnelle coh\u00e9rente.","faq3_question":"Quelles bases faut-il avant la formation Promotions et activations digitales ?","faq3_reponse":"Le programme demande les bases du marketing, du trade marketing ou du category management. Il s\u2019adresse aux professionnels qui connaissent d\u00e9j\u00e0 leur environnement marque et distributeur, mais veulent structurer leurs pratiques promotionnelles et digitales. La formation ne constitue pas une initiation g\u00e9n\u00e9rale au marketing : elle part des enjeux de promotion pour construire un plan par circuit et par enseigne.","participants_min":"4","participants_max":"12","delai_d_acces":"7 jours. 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