{"id":89465,"date":"2026-08-05T13:55:19","date_gmt":"2026-08-05T11:55:19","guid":{"rendered":"https:\/\/actin-co.com\/formation\/e-merchandising-efficient\/"},"modified":"2026-09-22T20:57:12","modified_gmt":"2026-09-22T18:57:12","slug":"e-merchandising-efficient","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/e-merchandising-efficient\/","title":{"rendered":"E-Merchandising Efficient"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89465","formation","type-formation","status-publish","hentry"],"programme_maj":"2026-09-18","programme_maj_texte":"Programme mis \u00e0 jour le 18 septembre 2026","acf":{"uuid_qualiobee":"acc76b8f-3c24-423a-aceb-9f00d197b588","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Formation ACTINCO de deux jours destin\u00e9e aux e-merchandising managers, visant \u00e0 renforcer une vision strat\u00e9gique centr\u00e9e sur le client et \u00e0 structurer les fondamentaux du e-merchandising. 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Cette formation ACTINCO s\u2019adresse aux responsables e-merchandising pour analyser les points de friction, structurer une arborescence orient\u00e9e usages, am\u00e9liorer les fiches produits et l\u2019animation commerciale, puis hi\u00e9rarchiser les actions selon leur impact business et les KPI disponibles. Une approche m\u00e9thodique, concr\u00e8te et centr\u00e9e sur la qualit\u00e9 du parcours shopper.","programme_raw":"{\"modules\":[{\"uuid\":\"8f6d4ff4-120b-4da5-822a-7dd59bc13e06\",\"name\":\"2) Jour 1 apr\u00e8s-midi : Visibilit\u00e9 et contenu produit\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Images produits : normes, bonnes pratiques, types de visuels et KPI\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Fiche produit performante : texte, SEO, b\u00e9n\u00e9fices clients et cross-sell\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Atelier d\u2019analyse de fiches produits\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Shop in 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route\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.985Z\",\"updateDate\":\"2026-08-03T12:52:13.985Z\",\"archiveDate\":null},{\"uuid\":\"fd6c0eee-d935-41f6-9492-ecb8389656c9\",\"name\":\"3) Jour 2 matin : Animation commerciale\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Quiz d\u2019assimilation\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Optimiser les parcours client gr\u00e2ce \u00e0 l\u2019IA\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Bandeaux, carrousels, pages \u00e9v\u00e9nementielles et KPI\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Promotions, temps forts et \u00e9tude de cas 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l\u2019efficacit\u00e9 des actions e-merch et ajuster les priorit\u00e9s","objectif_final_7":"Aligner les contenus e-commerce avec l\u2019offre produits\/services et les messages de marque","objectif_final_8":"Construire une feuille de route e-merchandising r\u00e9aliste et actionnable, adapt\u00e9e au contexte de l'entreprise","objectif_final_9":"","methodes_pedagogiques":"Support de formation projet\u00e9\nSupport p\u00e9dagogique\nExtranet personnel\nExercices\nT\u00e9moignages","methodes_ressources":"Feuille de pr\u00e9sence\nAttestation de r\u00e9alisation","methodes_acces":"Inscription en inter-entreprise ou en intra-entreprise. Analyse pr\u00e9alable du besoin et devis sur demande pour l\u2019intra.\nFormation adapt\u00e9e aux personnes en situation de handicap. Contacter la r\u00e9f\u00e9rente handicap afin d\u2019\u00e9tudier les conditions d\u2019accueil. ","methodes_evaluation":"Un entretien au moment de l\u2019inscription ou l\u2019analyse du questionnaire de positionnement avant la session permettent d\u2019ajuster le niveau des apports, le choix des cas travaill\u00e9s et le rythme des s\u00e9quences.\n\u00c9valuation par rapport aux objectifs\nQuiz de connaissances","custom_meta_title":"E-merchandising : parcours et priorit\u00e9s | Formation ACTINCO","programme_pdf_url":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/08\/actinco-programme-e-merchandising-efficient.pdf","custom_meta_description":"R\u00e9duire les frictions du parcours, hi\u00e9rarchiser les optimisations et piloter une feuille de route fond\u00e9e sur l\u2019impact business.","faq1_question":"E-Merchandising ou Product Content : quelle formation r\u00e9pond \u00e0 mon besoin ?","faq1_reponse":"\u00ab E-Merchandising Efficient \u00bb travaille le parcours client, l\u2019arborescence, la navigation, les fiches, l\u2019animation commerciale, les KPI et la feuille de route. \u00ab Product Content, fiche produit et flux d\u2019information \u00bb se concentre sur les donn\u00e9es, visuels, anomalies et flux vers les e-retailers. Choisissez E-Merchandising pour optimiser l\u2019exp\u00e9rience et la conversion ; Product Content pour fiabiliser l\u2019information produit.","faq2_question":"Que saurai-je mettre en \u0153uvre apr\u00e8s E-Merchandising Efficient ?","faq2_reponse":"Vous saurez analyser les parcours clients, structurer navigation et arborescence, optimiser fiches et contenus, organiser l\u2019animation commerciale, hi\u00e9rarchiser quick wins et projets structurants, suivre les KPI et construire une feuille de route adapt\u00e9e \u00e0 l\u2019entreprise. La formation ne traite pas en profondeur la disponibilit\u00e9 locale de l\u2019assortiment ni la gouvernance compl\u00e8te des flux de donn\u00e9es produit.","faq3_question":"","faq3_reponse":"","participants_min":"4","participants_max":"12","delai_d_acces":"7 jours. 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