{"id":89465,"date":"2026-08-05T13:55:19","date_gmt":"2026-08-05T11:55:19","guid":{"rendered":"https:\/\/actin-co.com\/formation\/e-merchandising-efficient\/"},"modified":"2026-08-11T01:52:40","modified_gmt":"2026-08-10T23:52:40","slug":"e-merchandising-efficient","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/e-merchandising-efficient\/","title":{"rendered":"E-Merchandising Efficient"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89465","formation","type-formation","status-publish","hentry"],"acf":{"uuid_qualiobee":"acc76b8f-3c24-423a-aceb-9f00d197b588","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Formation ACTINCO de deux jours destin\u00e9e aux e-merchandising managers, visant \u00e0 renforcer une vision strat\u00e9gique centr\u00e9e sur le client et \u00e0 structurer les fondamentaux du e-merchandising. Elle couvre les parcours clients, le moteur de recherche, les fiches produits, la taxonomie, l\u2019animation commerciale, les temps forts et le pilotage par les KPI, avec des ateliers appliqu\u00e9s au contexte de l\u2019entreprise.\"}]}]}","programme":"","public_vise":"E-merchandising Manager","prerequis":"Aucun","methodes":"    ","formateur":"Formation anim\u00e9e par un expert du e-merchandising, du retail et du e-commerce.","duree_h":0,"duree_j":0,"modalite":"Pr\u00e9sentiel","date_debut":"","date_fin":"","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":2500,"tarif_ttc":3000,"prix_catalogue_public":"","type_facturation":"BY_LEARNER","tarif_intra":"Sur devis","tva":20,"titre_affichage":"E-Merchandising Efficient","objectifs":"","note_10":"8.4","nb_avis":"1","theme":"ecommerce","facets":"ecommerce emerchpc online leclerc drive lad","badge_nouveau":"non","rang_affichage":14,"image_nom_fichier":"formation-e-merchandising-actinco.jpg","image_alt":"Formation e-merchandising d'ACTINCO pour un merchandising en ligne efficient en grande consommation","punchline_1":"L'e-merchandising \u00ab client first \u00bb, du parcours d'achat \u00e0 la conversion.","punchline_2":"\u00ab Formation adapt\u00e9e \u00e0 mes attentes et aux points \u00e0 am\u00e9liorer que j\u2019avais indiqu\u00e9s. \u00bb Appr\u00e9ciation session 2025 Intra \u2014 cat\u00e9gorie Retail","cpf_financement":"Prise en charge OPCO possible","description_intro":"L\u2019efficacit\u00e9 d\u2019un parcours e-commerce se joue sur quatre leviers cumulatifs : navigation, contenu, animation et priorisation. Cette formation ACTINCO s\u2019adresse aux responsables e-merchandising pour analyser les points de friction, structurer une arborescence orient\u00e9e usages, am\u00e9liorer les fiches produits et l\u2019animation commerciale, puis hi\u00e9rarchiser les actions selon leur impact business et les KPI disponibles. Une approche m\u00e9thodique, concr\u00e8te et centr\u00e9e sur la qualit\u00e9 du parcours shopper.","programme_raw":"{\"modules\":[{\"uuid\":\"8f6d4ff4-120b-4da5-822a-7dd59bc13e06\",\"name\":\"2) Jour 1 apr\u00e8s-midi : Visibilit\u00e9 et contenu produit\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Images produits : normes, bonnes pratiques, types de visuels et KPI\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Fiche produit performante : texte, SEO, b\u00e9n\u00e9fices clients et cross-sell\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Atelier d\u2019analyse de fiches produits\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Shop in Shop\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.973Z\",\"updateDate\":\"2026-08-03T12:52:13.973Z\",\"archiveDate\":null},{\"uuid\":\"b84a7a72-a953-4c17-9b23-3571c9b0a5a9\",\"name\":\"1) Jour 1 matin : Fondamentaux du parcours shopper et du e-commerce\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Points de friction et leviers d\u2019optimisation\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Introduction aux 5 brilliant basics\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Diff\u00e9rences entre merchandising magasin et e-merchandising\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Taxonomie, arborescence, search interne, filtres, tris et KPI\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.967Z\",\"updateDate\":\"2026-08-03T12:52:13.967Z\",\"archiveDate\":null},{\"uuid\":\"f11d5c2a-4b63-41ba-891d-4515cd5da89a\",\"name\":\"4) Jour 2 apr\u00e8s-midi : Pilotage et mise en application\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Dashboard de pilotage\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Fondamentaux d\u2019un e-commerce responsable\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Diagnostic e-merchandising\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- \u00c9laboration d\u2019une feuille de route\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.985Z\",\"updateDate\":\"2026-08-03T12:52:13.985Z\",\"archiveDate\":null},{\"uuid\":\"fd6c0eee-d935-41f6-9492-ecb8389656c9\",\"name\":\"3) Jour 2 matin : Animation commerciale\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Quiz d\u2019assimilation\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Optimiser les parcours client gr\u00e2ce \u00e0 l\u2019IA\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Bandeaux, carrousels, pages \u00e9v\u00e9nementielles et KPI\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Promotions, temps forts et \u00e9tude de cas concurrentielle\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:13.979Z\",\"updateDate\":\"2026-08-03T12:52:13.979Z\",\"archiveDate\":null}]}","sessions_raw":"{\"sessions\":[]}","objectif_final_1":"Analyser les parcours clients e-commerce pour identifier les points de friction et les leviers d\u2019optimisation","objectif_final_2":"Structurer une navigation et une arborescence orient\u00e9es usages, en tenant compte des besoins r\u00e9els des clients","objectif_final_3":"Optimiser les fiches produits, visuels et contenus pour renforcer l\u2019impact commercial et la conversion","objectif_final_4":"Mettre en \u0153uvre une animation commerciale coh\u00e9rente avec les temps forts de l\u2019entreprise et les attentes clients","objectif_final_5":"Hi\u00e9rarchiser les actions e-merchandising selon leur impact business (quick wins, projets structurants, etc.)","objectif_final_6":"Utiliser les indicateurs de performance (KPI) pour \u00e9valuer l\u2019efficacit\u00e9 des actions e-merch et ajuster les priorit\u00e9s","objectif_final_7":"Aligner les contenus e-commerce avec l\u2019offre produits\/services et les messages de marque","objectif_final_8":"Construire une feuille de route e-merchandising r\u00e9aliste et actionnable, adapt\u00e9e au contexte de l'entreprise","objectif_final_9":"","methodes_pedagogiques":"Support de formation projet\u00e9\nSupport p\u00e9dagogique\nExtranet personnel\nExercices\nT\u00e9moignages","methodes_ressources":"Feuille de pr\u00e9sence\nAttestation de r\u00e9alisation","methodes_acces":"Inscription en inter-entreprise ou en intra-entreprise. Analyse pr\u00e9alable du besoin et devis sur demande pour l\u2019intra.\nFormation adapt\u00e9e aux personnes en situation de handicap. Contacter la r\u00e9f\u00e9rente handicap afin d\u2019\u00e9tudier les conditions d\u2019accueil. ","methodes_evaluation":"Formulaire de positionnement avant la formation\n\u00c9valuation par rapport aux objectifs\nQuiz de connaissances","custom_meta_title":"E-merchandising : parcours et priorit\u00e9s | Formation ACTINCO","programme_pdf_url":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/08\/actinco-programme-e-merchandising-efficient.pdf","custom_meta_description":"R\u00e9duire les frictions du parcours, hi\u00e9rarchiser les optimisations et piloter une feuille de route fond\u00e9e sur l\u2019impact business."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Merchandising Efficient - Actinco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actin-co.com\/fr\/formation\/e-merchandising-efficient\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Merchandising Efficient - Actinco\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actin-co.com\/fr\/formation\/e-merchandising-efficient\/\" \/>\n<meta property=\"og:site_name\" content=\"Actinco\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T23:52:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/e-merchandising-efficient\\\/\",\"url\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/e-merchandising-efficient\\\/\",\"name\":\"E-Merchandising Efficient - Actinco\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/#website\"},\"datePublished\":\"2026-08-05T11:55:19+00:00\",\"dateModified\":\"2026-08-10T23:52:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/e-merchandising-efficient\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/e-merchandising-efficient\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/e-merchandising-efficient\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Merchandising Efficient\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/\",\"name\":\"Actinco\",\"description\":\"From shopping with love\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-Merchandising Efficient - Actinco","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actin-co.com\/fr\/formation\/e-merchandising-efficient\/","og_locale":"fr_FR","og_type":"article","og_title":"E-Merchandising Efficient - Actinco","og_url":"https:\/\/actin-co.com\/fr\/formation\/e-merchandising-efficient\/","og_site_name":"Actinco","article_modified_time":"2026-08-10T23:52:40+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/actin-co.com\/fr\/formation\/e-merchandising-efficient\/","url":"https:\/\/actin-co.com\/fr\/formation\/e-merchandising-efficient\/","name":"E-Merchandising Efficient - Actinco","isPartOf":{"@id":"https:\/\/actin-co.com\/fr\/#website"},"datePublished":"2026-08-05T11:55:19+00:00","dateModified":"2026-08-10T23:52:40+00:00","breadcrumb":{"@id":"https:\/\/actin-co.com\/fr\/formation\/e-merchandising-efficient\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actin-co.com\/fr\/formation\/e-merchandising-efficient\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/actin-co.com\/fr\/formation\/e-merchandising-efficient\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/actin-co.com\/fr\/"},{"@type":"ListItem","position":2,"name":"E-Merchandising Efficient"}]},{"@type":"WebSite","@id":"https:\/\/actin-co.com\/fr\/#website","url":"https:\/\/actin-co.com\/fr\/","name":"Actinco","description":"From shopping with love","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actin-co.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/formation\/89465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/formation"}],"about":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/types\/formation"}],"wp:attachment":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/media?parent=89465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}