{"id":89463,"date":"2026-08-05T13:55:15","date_gmt":"2026-08-05T11:55:15","guid":{"rendered":"https:\/\/actin-co.com\/formation\/e-assortiment-et-presence-produit-online\/"},"modified":"2026-08-11T01:52:37","modified_gmt":"2026-08-10T23:52:37","slug":"e-assortiment-et-presence-produit-online","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/e-assortiment-et-presence-produit-online\/","title":{"rendered":"E-assortiment et pr\u00e9sence produit online"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89463","formation","type-formation","status-publish","hentry"],"acf":{"uuid_qualiobee":"407e7c02-7999-4f1d-8076-8b2d64a6485d","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Cette formation ACTINCO d\u2019une journ\u00e9e, accessible et pragmatique, associe th\u00e9orie, analyses et bonnes pratiques pour faciliter l\u2019acquisition de comp\u00e9tences dans le contexte professionnel du participant. Elle permet de construire une offre adapt\u00e9e aux besoins des e-shoppers et de mieux piloter la disponibilit\u00e9 locale afin de r\u00e9duire les ruptures et les pertes de ventes en ligne.\"}]}]}","programme":"","public_vise":"Category Managers juniors ou seniors\nKey Account Managers\nResponsables e-commerce ou digital juniors\nDirecteurs Category, responsables Supply, forces de vente et Marketing Managers\nManagers de magasin ou Business Developers de Foodtech souhaitant d\u00e9velopper leurs comp\u00e9tences en e-commerce","prerequis":"Aucun","methodes":"    ","formateur":"Formation anim\u00e9e par un formateur exp\u00e9riment\u00e9 ayant exerc\u00e9 des fonctions de direction en e-commerce.","duree_h":0,"duree_j":0,"modalite":"Pr\u00e9sentiel","date_debut":"","date_fin":"","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":2700,"tarif_ttc":3240,"prix_catalogue_public":"","type_facturation":"BY_LEARNER","tarif_intra":"Sur devis","tva":20,"titre_affichage":"E-assortiment et pr\u00e9sence produit online","objectifs":"","note_10":"","nb_avis":"","theme":"ecommerce","facets":"ecommerce ecat online drive ecom","badge_nouveau":"non","rang_affichage":22,"image_nom_fichier":"formation-e-assortiment-presence-produit-online-actinco.jpg","image_alt":"Formation e-assortiment d'ACTINCO pour optimiser la pr\u00e9sence produit online en grande consommation","punchline_1":"L'assortiment pertinent, au service du e-shopper.","punchline_2":"","cpf_financement":"Prise en charge OPCO possible","description_intro":"Une offre pertinente en ligne ne produit pas ses effets lorsque les unit\u00e9s de besoin sont mal couvertes ou que les produits restent indisponibles localement. Cette formation ACTINCO s\u2019adresse aux \u00e9quipes category management, e-commerce, commerciales, supply et magasin pour d\u00e9finir un assortiment adapt\u00e9 aux attentes des e-shoppers, distinguer fond de placard et achats d\u2019impulsion, puis identifier les niveaux de stock et les lacunes locales. Une approche centr\u00e9e sur la disponibilit\u00e9 r\u00e9elle et la coh\u00e9rence de l\u2019offre.","programme_raw":"{\"modules\":[{\"uuid\":\"9bc9e335-6335-42f5-9801-d2d7e8d4baa6\",\"name\":\"1) Matin : Les enjeux de l\u2019assortiment\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Assortiment et mod\u00e8les e-commerce\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Comprendre et analyser l\u2019offre\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Construire une recommandation en trois \u00e9tapes\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Conna\u00eetre son champ d\u2019action par enseigne\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- \u00c9tablir un diagnostic\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:14.038Z\",\"updateDate\":\"2026-08-03T12:52:14.038Z\",\"archiveDate\":null},{\"uuid\":\"bbd2350e-9835-4998-98ee-a46b65132742\",\"name\":\"2) Apr\u00e8s-midi : Transformer son assortiment au local\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Les types de ruptures\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Pistes pour diminuer les ruptures online\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Actions possibles de la force de vente\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- D\u00e9finition des objectifs et du plan d\u2019action\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:14.044Z\",\"updateDate\":\"2026-08-03T12:52:14.044Z\",\"archiveDate\":null}]}","sessions_raw":"{\"sessions\":[]}","objectif_final_1":"Savoir identifier l\u2019offre pertinente pour la couverture des unit\u00e9s de besoin (fond de placard et achats d\u2019impulsion) \u00e0 proposer sur les sites des distributeurs e-retailers, afin de r\u00e9pondre aux attentes des clients (e-shopper)","objectif_final_2":"Comprendre comment s\u2019assurer de la bonne disponibilit\u00e9 des produits localement, en identifiant le bon niveau de stock et les lacunes locales, afin de garantir la commande produits online dans les quantit\u00e9s d\u00e9sir\u00e9es","objectif_final_3":"","objectif_final_4":"","objectif_final_5":"","objectif_final_6":"","objectif_final_7":"","objectif_final_8":"","objectif_final_9":"","methodes_pedagogiques":"Support de formation projet\u00e9\nSupports p\u00e9dagogiques et glossaire\nExercices\nExtranet personnel","methodes_ressources":"Feuille de pr\u00e9sence\nAttestation de r\u00e9alisation","methodes_acces":"Inscription sur demande. Analyse pr\u00e9alable du besoin et contractualisation avant la formation.\nFormation adapt\u00e9e aux personnes en situation de handicap. \u00c9tude des conditions d\u2019accueil avec la r\u00e9f\u00e9rente handicap. 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