{"id":89461,"date":"2026-08-05T13:55:11","date_gmt":"2026-08-05T11:55:11","guid":{"rendered":"https:\/\/actin-co.com\/formation\/e-retail-media-activations-pilotage\/"},"modified":"2026-09-21T17:09:33","modified_gmt":"2026-09-21T15:09:33","slug":"e-retail-media-activations-pilotage","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/e-retail-media-activations-pilotage\/","title":{"rendered":"D\u00e9velopper ses comp\u00e9tences en E-retail media"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89461","formation","type-formation","status-publish","hentry"],"acf":{"uuid_qualiobee":"7c8ad634-92e9-406e-bfc5-5dd3723ef1cf","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Cette formation ACTINCO d\u2019une journ\u00e9e est destin\u00e9e aux Category Managers et aux \u00e9quipes e-commerce des marques. Elle permet d\u2019identifier les acteurs et leviers payants du e-retail media, de choisir les activations selon les objectifs de notori\u00e9t\u00e9, d\u2019engagement ou de conversion, de briefer les partenaires et de piloter les campagnes.\"}]}]}","programme":"","public_vise":"Category Managers juniors ou seniors\nKey Account Managers\nResponsables e-commerce ou digital juniors\nDirecteurs Category, responsables Supply, forces de vente et Marketing Managers\nManagers de magasin ou Business Developers de Foodtech souhaitant d\u00e9velopper leurs comp\u00e9tences e-commerce","prerequis":"Aucun","methodes":"    ","formateur":"Formation anim\u00e9e par un expert du e-retail media, du marketing digital et du e-commerce.","duree_h":0,"duree_j":0,"modalite":"Pr\u00e9sentiel","date_debut":"","date_fin":"","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":1250,"tarif_ttc":1500,"prix_catalogue_public":"","type_facturation":"BY_CUSTOMER","tarif_intra":"Session d\u00e8s 2\u202f700\u202f\u20ac HT","tva":20,"titre_affichage":"D\u00e9velopper ses comp\u00e9tences en E-retail media","objectifs":"","note_10":"","nb_avis":"","theme":"ecommerce","facets":"ecommerce media online drive ecom","badge_nouveau":"non","rang_affichage":25,"image_nom_fichier":"formation-retail-media-actinco.jpg","image_alt":"Formation retail media d'ACTINCO pour d\u00e9velopper ses comp\u00e9tences en e-retail media FMCG","punchline_1":"Piloter ses activations e-retail media dans le tunnel de conversion.","punchline_2":"","cpf_financement":"Prise en charge OPCO possible","description_intro":"Le e-retail media donne ses r\u00e9sultats quand l\u2019objectif dans le tunnel de conversion pr\u00e9c\u00e8de le choix des activations. Cette formation ACTINCO s\u2019adresse aux \u00e9quipes e-commerce, category management, commerciales, marketing, supply et magasin pour comprendre les acteurs du march\u00e9, situer le r\u00f4le du responsable e-retail media, adapter les activations aux objectifs de notori\u00e9t\u00e9, d\u2019image ou de ventes et structurer un brief exploitable. Une approche agnostique, factuelle et orient\u00e9e pilotage.","programme_raw":"{\"modules\":[{\"uuid\":\"c8cfe8cc-b3ea-4806-afa0-ce46d2311683\",\"name\":\"2) Apr\u00e8s-midi : Construire et piloter son plan d\u2019activation\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Plan d\u2019activation, fil rouge et temps forts\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Choix d\u2019une activation selon l\u2019objectif\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Display, instant gaming, e-coupon, sponsoring, extension d\u2019audience et personnalisation\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Brief agence et brief cr\u00e9atif\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Pilotage de campagne et take-away\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:14.083Z\",\"updateDate\":\"2026-08-03T12:52:14.083Z\",\"archiveDate\":null},{\"uuid\":\"eba840e7-45e5-42f8-93a2-59ce4b882b4c\",\"name\":\"1) Matin : Fondamentaux et acteurs du e-retail media\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Compl\u00e9mentarit\u00e9 entre marketing digital et e-retail media\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Tunnel de conversion\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Owned, earned, paid et social\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Introduction aux leviers SEA, email, brand content et paid search\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Mapping des agences, r\u00e9gies et prestataires\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Choix de l\u2019organisation interne et externe\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:14.076Z\",\"updateDate\":\"2026-08-03T12:52:14.076Z\",\"archiveDate\":null}]}","sessions_raw":"{\"sessions\":[]}","objectif_final_1":"Connaitre les acteurs du e-retail media","objectif_final_2":"Identifier le r\u00f4le du E-retail Media Manager dans l\u2019entreprise","objectif_final_3":"Adapter les activations \u00e0 ses objectifs dans le tunnel de conversion (notori\u00e9t\u00e9, image de marque, d\u00e9veloppement des ventes) et les piloter","objectif_final_4":"Concevoir un brief pour une agence E-retail media et un studio cr\u00e9a","objectif_final_5":"","objectif_final_6":"","objectif_final_7":"","objectif_final_8":"","objectif_final_9":"","methodes_pedagogiques":"Support de formation projet\u00e9\nSupports p\u00e9dagogiques\nExtranet personnel\nExercices\nT\u00e9moignages","methodes_ressources":"Feuille de pr\u00e9sence\nAttestation de r\u00e9alisation","methodes_acces":"Inscription sur demande. Analyse pr\u00e9alable du besoin et contractualisation avant la formation.\nFormation adapt\u00e9e aux personnes en situation de handicap. \u00c9tude des conditions d\u2019accueil avec la r\u00e9f\u00e9rente handicap. ","methodes_evaluation":"Formulaire de positionnement avant la formation\n\u00c9valuation de la formation et du positionnement par rapport aux objectifs\nQuiz de connaissances","custom_meta_title":"E-retail media : activations et pilotage | Formation ACTINCO","programme_pdf_url":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/08\/actinco-programme-e-retail-media-activations-pilotage.pdf","custom_meta_description":"Choisir les activations selon l\u2019objectif business, mieux briefer les partenaires et piloter la performance au-del\u00e0 du seul ROAS.","faq1_question":"E-retail media ou promotions digitales : quelle formation choisir ?","faq1_reponse":"\u00ab D\u00e9velopper ses comp\u00e9tences en E-retail media \u00bb se concentre sur les acteurs, le r\u00f4le du responsable, le tunnel de conversion, le choix des activations payantes et le brief agence. \u00ab D\u00e9velopper ses comp\u00e9tences en promotions et activations digitales \u00bb construit une strat\u00e9gie promotionnelle plus large, d\u00e9clin\u00e9e par circuit et enseigne. Choisissez retail media pour piloter le m\u00e9dia ; promotions pour b\u00e2tir le plan promotionnel global.","faq2_question":"Que saurai-je piloter apr\u00e8s la formation E-retail media ?","faq2_reponse":"Vous saurez identifier les acteurs du e-retail media, situer le r\u00f4le du E-retail Media Manager, choisir des activations selon des objectifs de notori\u00e9t\u00e9, d\u2019image ou de ventes, les piloter et r\u00e9diger un brief pour une agence et un studio cr\u00e9atif. La formation ne construit pas l\u2019ensemble d\u2019une strat\u00e9gie promotionnelle cross-circuit ni un plan promotionnel enseigne complet.","faq3_question":"","faq3_reponse":"","participants_min":"4","participants_max":"12","delai_d_acces":"7 jours. Formulaire d\u2019inscription accessible sur la page de la formation","certif_mention":"","resultats_mention":"Les indicateurs de r\u00e9sultats seront publi\u00e9s d\u00e8s les premi\u00e8res sessions r\u00e9alis\u00e9es."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9velopper ses comp\u00e9tences en E-retail media - Actinco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actin-co.com\/fr\/formation\/e-retail-media-activations-pilotage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9velopper ses comp\u00e9tences en E-retail media - Actinco\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actin-co.com\/fr\/formation\/e-retail-media-activations-pilotage\/\" \/>\n<meta property=\"og:site_name\" content=\"Actinco\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-21T15:09:33+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/e-retail-media-activations-pilotage\\\/\",\"url\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/e-retail-media-activations-pilotage\\\/\",\"name\":\"D\u00e9velopper ses comp\u00e9tences en E-retail media - Actinco\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/#website\"},\"datePublished\":\"2026-08-05T11:55:11+00:00\",\"dateModified\":\"2026-09-21T15:09:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/e-retail-media-activations-pilotage\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/e-retail-media-activations-pilotage\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/e-retail-media-activations-pilotage\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"D\u00e9velopper ses comp\u00e9tences en E-retail media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/\",\"name\":\"Actinco\",\"description\":\"From shopping with love\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"D\u00e9velopper ses comp\u00e9tences en E-retail media - Actinco","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actin-co.com\/fr\/formation\/e-retail-media-activations-pilotage\/","og_locale":"fr_FR","og_type":"article","og_title":"D\u00e9velopper ses comp\u00e9tences en E-retail media - Actinco","og_url":"https:\/\/actin-co.com\/fr\/formation\/e-retail-media-activations-pilotage\/","og_site_name":"Actinco","article_modified_time":"2026-09-21T15:09:33+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/actin-co.com\/fr\/formation\/e-retail-media-activations-pilotage\/","url":"https:\/\/actin-co.com\/fr\/formation\/e-retail-media-activations-pilotage\/","name":"D\u00e9velopper ses comp\u00e9tences en E-retail media - Actinco","isPartOf":{"@id":"https:\/\/actin-co.com\/fr\/#website"},"datePublished":"2026-08-05T11:55:11+00:00","dateModified":"2026-09-21T15:09:33+00:00","breadcrumb":{"@id":"https:\/\/actin-co.com\/fr\/formation\/e-retail-media-activations-pilotage\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actin-co.com\/fr\/formation\/e-retail-media-activations-pilotage\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/actin-co.com\/fr\/formation\/e-retail-media-activations-pilotage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/actin-co.com\/fr\/"},{"@type":"ListItem","position":2,"name":"D\u00e9velopper ses comp\u00e9tences en E-retail media"}]},{"@type":"WebSite","@id":"https:\/\/actin-co.com\/fr\/#website","url":"https:\/\/actin-co.com\/fr\/","name":"Actinco","description":"From shopping with love","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actin-co.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/formation\/89461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/formation"}],"about":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/types\/formation"}],"wp:attachment":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/media?parent=89461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}