{"id":89461,"date":"2026-08-05T13:55:11","date_gmt":"2026-08-05T11:55:11","guid":{"rendered":"https:\/\/actin-co.com\/formation\/e-retail-media-activations-pilotage\/"},"modified":"2026-08-11T01:52:34","modified_gmt":"2026-08-10T23:52:34","slug":"e-retail-media-activations-pilotage","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/e-retail-media-activations-pilotage\/","title":{"rendered":"D\u00e9velopper ses comp\u00e9tences en E-retail media"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89461","formation","type-formation","status-publish","hentry"],"acf":{"uuid_qualiobee":"7c8ad634-92e9-406e-bfc5-5dd3723ef1cf","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Cette formation ACTINCO d\u2019une journ\u00e9e est destin\u00e9e aux Category Managers et aux \u00e9quipes e-commerce des marques. Elle permet d\u2019identifier les acteurs et leviers payants du e-retail media, de choisir les activations selon les objectifs de notori\u00e9t\u00e9, d\u2019engagement ou de conversion, de briefer les partenaires et de piloter les campagnes.\"}]}]}","programme":"","public_vise":"Category Managers juniors ou seniors\nKey Account Managers\nResponsables e-commerce ou digital juniors\nDirecteurs Category, responsables Supply, forces de vente et Marketing Managers\nManagers de magasin ou Business Developers de Foodtech souhaitant d\u00e9velopper leurs comp\u00e9tences e-commerce","prerequis":"Aucun","methodes":"    ","formateur":"Formation anim\u00e9e par un expert du e-retail media, du marketing digital et du e-commerce.","duree_h":0,"duree_j":0,"modalite":"Pr\u00e9sentiel","date_debut":"","date_fin":"","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":0,"tarif_ttc":0,"prix_catalogue_public":"","type_facturation":"BY_CUSTOMER","tarif_intra":"Sur devis","tva":20,"titre_affichage":"D\u00e9velopper ses comp\u00e9tences en E-retail media","objectifs":"","note_10":"","nb_avis":"","theme":"ecommerce","facets":"ecommerce media online drive ecom","badge_nouveau":"non","rang_affichage":25,"image_nom_fichier":"formation-retail-media-actinco.jpg","image_alt":"Formation retail media d'ACTINCO pour d\u00e9velopper ses comp\u00e9tences en e-retail media FMCG","punchline_1":"Piloter ses activations e-retail media dans le tunnel de conversion.","punchline_2":"","cpf_financement":"Prise en charge OPCO possible","description_intro":"Le e-retail media donne ses r\u00e9sultats quand l\u2019objectif dans le tunnel de conversion pr\u00e9c\u00e8de le choix des activations. Cette formation ACTINCO s\u2019adresse aux \u00e9quipes e-commerce, category management, commerciales, marketing, supply et magasin pour comprendre les acteurs du march\u00e9, situer le r\u00f4le du responsable e-retail media, adapter les activations aux objectifs de notori\u00e9t\u00e9, d\u2019image ou de ventes et structurer un brief exploitable. Une approche agnostique, factuelle et orient\u00e9e pilotage.","programme_raw":"{\"modules\":[{\"uuid\":\"c8cfe8cc-b3ea-4806-afa0-ce46d2311683\",\"name\":\"2) Apr\u00e8s-midi : Construire et piloter son plan d\u2019activation\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Plan d\u2019activation, fil rouge et temps forts\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Choix d\u2019une activation selon l\u2019objectif\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Display, instant gaming, e-coupon, sponsoring, extension d\u2019audience et personnalisation\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Brief agence et brief cr\u00e9atif\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Pilotage de campagne et take-away\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:14.083Z\",\"updateDate\":\"2026-08-03T12:52:14.083Z\",\"archiveDate\":null},{\"uuid\":\"eba840e7-45e5-42f8-93a2-59ce4b882b4c\",\"name\":\"1) Matin : Fondamentaux et acteurs du e-retail media\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Compl\u00e9mentarit\u00e9 entre marketing digital et e-retail media\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Tunnel de conversion\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Owned, earned, paid et social\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Introduction aux leviers SEA, email, brand content et paid search\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Mapping des agences, r\u00e9gies et prestataires\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Choix de l\u2019organisation interne et externe\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:14.076Z\",\"updateDate\":\"2026-08-03T12:52:14.076Z\",\"archiveDate\":null}]}","sessions_raw":"{\"sessions\":[]}","objectif_final_1":"Connaitre les acteurs du e-retail media","objectif_final_2":"Identifier le r\u00f4le du E-retail Media Manager dans l\u2019entreprise","objectif_final_3":"Adapter les activations \u00e0 ses objectifs dans le tunnel de conversion (notori\u00e9t\u00e9, image de marque, d\u00e9veloppement des ventes) et les piloter","objectif_final_4":"Concevoir un brief pour une agence E-retail media et un studio cr\u00e9a","objectif_final_5":"","objectif_final_6":"","objectif_final_7":"","objectif_final_8":"","objectif_final_9":"","methodes_pedagogiques":"Support de formation projet\u00e9\nSupports p\u00e9dagogiques\nExtranet personnel\nExercices\nT\u00e9moignages","methodes_ressources":"Feuille de pr\u00e9sence\nAttestation de r\u00e9alisation","methodes_acces":"Inscription sur demande. Analyse pr\u00e9alable du besoin et contractualisation avant la formation.\nFormation adapt\u00e9e aux personnes en situation de handicap. \u00c9tude des conditions d\u2019accueil avec la r\u00e9f\u00e9rente handicap. 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