{"id":89459,"date":"2026-08-05T13:55:05","date_gmt":"2026-08-05T11:55:05","guid":{"rendered":"https:\/\/actin-co.com\/formation\/management-des-equipes-commerciales-et-formation-de-vente\/"},"modified":"2026-08-11T01:52:29","modified_gmt":"2026-08-10T23:52:29","slug":"management-des-equipes-commerciales-et-formation-de-vente","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/management-des-equipes-commerciales-et-formation-de-vente\/","title":{"rendered":"Management des \u00e9quipes commerciales et formation de vente"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89459","formation","type-formation","status-publish","hentry"],"acf":{"uuid_qualiobee":"c01c38bd-7323-4b12-9e5e-d7edb34b463d","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Cette formation ACTINCO accompagne les directions et \u00e9quipes commerciales dans la traduction des accords n\u00e9goci\u00e9s avec les enseignes en objectifs terrain clairs, mesurables et ambitieux. Elle renforce les pratiques de vente et de n\u00e9gociation, le traitement des objections et l\u2019efficacit\u00e9 entrepreneuriale des commerciaux gr\u00e2ce \u00e0 une phase en salle puis une mise en application en magasin.\"}]}]}","programme":"","public_vise":"Directeurs commerciaux\nCommerciaux","prerequis":"Aucun pr\u00e9requis sp\u00e9cifique","methodes":"    ","formateur":"Formation anim\u00e9e par Sandrine Faillat, experte du management commercial et des techniques de vente.","duree_h":0,"duree_j":0,"modalite":"Pr\u00e9sentiel","date_debut":"","date_fin":"","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":0,"tarif_ttc":0,"prix_catalogue_public":"","type_facturation":"BY_CUSTOMER","tarif_intra":"Sur devis","tva":20,"titre_affichage":"Management des \u00e9quipes commerciales et formation de vente","objectifs":"","note_10":"9.9","nb_avis":"1","theme":"strategy","facets":"strategy stratman gsa fdv ecom","badge_nouveau":"non","rang_affichage":6,"image_nom_fichier":"formation-management-equipe-commerciale-actinco.jpg","image_alt":"Formation management commercial d'ACTINCO pour piloter une \u00e9quipe commerciale et la force de vente","punchline_1":"Manager son \u00e9quipe commerciale et ma\u00eetriser les techniques de vente.","punchline_2":"\u00ab Ax\u00e9e sur la r\u00e9alit\u00e9 du terrain [\u2026] j\u2019ai appris beaucoup d\u2019\u00e9l\u00e9ments que je vais r\u00e9utiliser. \u00bb Appr\u00e9ciation session 2025 Intra \u2014 cat\u00e9gorie Frais non laitier","cpf_financement":"Prise en charge OPCO possible","description_intro":"Un accord enseigne prend toute sa valeur au moment o\u00f9 il s\u2019ex\u00e9cute en magasin, avec des objectifs clairs et bien relay\u00e9s. Cette formation ACTINCO s\u2019adresse aux directeurs commerciaux et aux \u00e9quipes de vente pour structurer les plans d\u2019action n\u00e9goci\u00e9s, les traduire en objectifs concrets et mesurables, puis renforcer les pratiques de vente, de n\u00e9gociation et de traitement des objections. Une approche alternant pr\u00e9paration en salle et mise en pratique en magasin, au plus pr\u00e8s des situations commerciales r\u00e9elles.","programme_raw":"{\"modules\":[{\"uuid\":\"199bf3a5-9357-446c-9d3d-087214787db4\",\"name\":\"2) Phase 2 : Formation en magasin\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Mise en application terrain, observation, accompagnement, d\u00e9brief et consolidation des pratiques commerciales.\\\"}]}]}\",\"duration\":240,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:14.133Z\",\"updateDate\":\"2026-08-03T12:52:14.133Z\",\"archiveDate\":null},{\"uuid\":\"b01b57d2-0265-4ed1-9832-4150b62b50dc\",\"name\":\"1) Phase 1 : Formation en salle \u2013 m\u00e9thodes et techniques de vente\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Structuration des objectifs, m\u00e9thodes et techniques de vente, argumentation, n\u00e9gociation et traitement des objections.\\\"}]}]}\",\"duration\":180,\"moneyValue\":0,\"creationDate\":\"2026-08-03T12:52:14.126Z\",\"updateDate\":\"2026-08-03T12:52:14.126Z\",\"archiveDate\":null}]}","sessions_raw":"{\"sessions\":[]}","objectif_final_1":"Equipe commerciale dirigeante : d\u00e9finir et piloter les plans d\u2019actions n\u00e9goci\u00e9s avec les enseignes","objectif_final_2":"Equipe commerciale dirigeante : savoir traduire ces plans en objectifs concrets, mesurables et ambitieux pour une \u00e9quipe de vente","objectif_final_3":"Equipe commerciale terrain : savoir vendre et n\u00e9gocier aupr\u00e8s des acteurs de la grande distribution, obtenir des contreparties","objectif_final_4":"Equipe commerciale terrain : savoir traiter les objections, \u00eatre efficace et entrepreneur de son secteur en toutes circonstances.","objectif_final_5":"","objectif_final_6":"","objectif_final_7":"","objectif_final_8":"","objectif_final_9":"","methodes_pedagogiques":"Formation en salle\nMises en situation\nAccompagnement en magasin\nSupports p\u00e9dagogiques\nD\u00e9briefs op\u00e9rationnels","methodes_ressources":"Feuille de pr\u00e9sence\nAttestation de r\u00e9alisation","methodes_acces":"Inscription sur demande. Analyse pr\u00e9alable du besoin, devis et planification des s\u00e9quences en salle et en magasin.\nFormation accessible aux personnes en situation de handicap apr\u00e8s \u00e9tude des besoins avec la r\u00e9f\u00e9rente handicap. ","methodes_evaluation":"Positionnement pr\u00e9alable\n\u00c9valuation en situation\n\u00c9valuation finale des acquis","custom_meta_title":"Management commercial : plans terrain | Formation ACTINCO","programme_pdf_url":"https:\/\/actin-co.com\/wp-content\/uploads\/2026\/08\/actinco-programme-management-des-equipes-commerciales-et-formation-de-vente.pdf","custom_meta_description":"Transformer les accords enseignes en objectifs terrain clairs, renforcer l\u2019ex\u00e9cution et faire progresser les pratiques de n\u00e9gociation."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Management des \u00e9quipes commerciales et formation de vente - Actinco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actin-co.com\/fr\/formation\/management-des-equipes-commerciales-et-formation-de-vente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management des \u00e9quipes commerciales et formation de vente - Actinco\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actin-co.com\/fr\/formation\/management-des-equipes-commerciales-et-formation-de-vente\/\" \/>\n<meta property=\"og:site_name\" content=\"Actinco\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T23:52:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/management-des-equipes-commerciales-et-formation-de-vente\\\/\",\"url\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/management-des-equipes-commerciales-et-formation-de-vente\\\/\",\"name\":\"Management des \u00e9quipes commerciales et formation de vente - Actinco\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/#website\"},\"datePublished\":\"2026-08-05T11:55:05+00:00\",\"dateModified\":\"2026-08-10T23:52:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/management-des-equipes-commerciales-et-formation-de-vente\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/management-des-equipes-commerciales-et-formation-de-vente\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/formation\\\/management-des-equipes-commerciales-et-formation-de-vente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Management des \u00e9quipes commerciales et formation de vente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/\",\"name\":\"Actinco\",\"description\":\"From shopping with love\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actin-co.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Management des \u00e9quipes commerciales et formation de vente - Actinco","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actin-co.com\/fr\/formation\/management-des-equipes-commerciales-et-formation-de-vente\/","og_locale":"fr_FR","og_type":"article","og_title":"Management des \u00e9quipes commerciales et formation de vente - Actinco","og_url":"https:\/\/actin-co.com\/fr\/formation\/management-des-equipes-commerciales-et-formation-de-vente\/","og_site_name":"Actinco","article_modified_time":"2026-08-10T23:52:29+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/actin-co.com\/fr\/formation\/management-des-equipes-commerciales-et-formation-de-vente\/","url":"https:\/\/actin-co.com\/fr\/formation\/management-des-equipes-commerciales-et-formation-de-vente\/","name":"Management des \u00e9quipes commerciales et formation de vente - Actinco","isPartOf":{"@id":"https:\/\/actin-co.com\/fr\/#website"},"datePublished":"2026-08-05T11:55:05+00:00","dateModified":"2026-08-10T23:52:29+00:00","breadcrumb":{"@id":"https:\/\/actin-co.com\/fr\/formation\/management-des-equipes-commerciales-et-formation-de-vente\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actin-co.com\/fr\/formation\/management-des-equipes-commerciales-et-formation-de-vente\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/actin-co.com\/fr\/formation\/management-des-equipes-commerciales-et-formation-de-vente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/actin-co.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Management des \u00e9quipes commerciales et formation de vente"}]},{"@type":"WebSite","@id":"https:\/\/actin-co.com\/fr\/#website","url":"https:\/\/actin-co.com\/fr\/","name":"Actinco","description":"From shopping with love","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actin-co.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/formation\/89459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/formation"}],"about":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/types\/formation"}],"wp:attachment":[{"href":"https:\/\/actin-co.com\/fr\/wp-json\/wp\/v2\/media?parent=89459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}