{"id":89416,"date":"2026-07-30T15:09:59","date_gmt":"2026-07-30T13:09:59","guid":{"rendered":"https:\/\/actin-co.com\/formation\/les-fondamentaux-du-e-retail\/"},"modified":"2026-08-11T01:52:58","modified_gmt":"2026-08-10T23:52:58","slug":"les-fondamentaux-du-e-retail","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/les-fondamentaux-du-e-retail\/","title":{"rendered":"Les fondamentaux du E-retail"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89416","formation","type-formation","status-publish","hentry"],"acf":{"uuid_qualiobee":"1bc8bc3a-9229-4fda-aa27-9a471da0c8df","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Le e-commerce est devenu un levier de croissance structurel pour les marques de grande consommation, mais les \u00e9quipes commerciales et marketing n'en partagent pas toujours le vocabulaire ni les leviers. Cette formation ACTINCO installe ce socle commun : m\u00e9caniques du e-retail, digital shelf, pilotage de la performance et construction du plan d'action client.\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Elle pr\u00e9pare aux r\u00f4les de E-Category Manager ou de Sales Manager omnicanal, et s'appuie sur les cas apport\u00e9s par les participants.\"}]}]}","programme":"","public_vise":"Managers Sales, Key Account Managers, Responsables Force de Vente, Shopper Marketing, Responsables \u00c9tudes, Category Managers.","prerequis":"Aucun","methodes":"    ","formateur":"La formation est anim\u00e9e par un expert en E-retail, disposant d\u2019une exp\u00e9rience terrain en strat\u00e9gie e-commerce, retail media et gestion de cat\u00e9gories digitales. L\u2019intervenant ma\u00eetrise les enjeux omnicanaux et propose une approche pratique bas\u00e9e sur des cas r\u00e9els.","duree_h":0,"duree_j":0,"modalite":"Pr\u00e9sentiel","date_debut":"","date_fin":"","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":2500,"tarif_ttc":3000,"prix_catalogue_public":"","type_facturation":"BY_LEARNER","tarif_intra":"Sur devis","tva":20,"titre_affichage":"Les fondamentaux du E-retail","objectifs":"","note_10":"9.2","nb_avis":"81","theme":"ecommerce","facets":"ecommerce online leclerc drive lad","badge_nouveau":"non","rang_affichage":10,"image_nom_fichier":"formation-fondamentaux-e-retail-fmcg-actinco.jpg","image_alt":"Formation aux fondamentaux du e-retail FMCG d'ACTINCO pour les \u00e9quipes commerciales en grande consommation","punchline_1":"Connaitre et activer les bons leviers du e-retail","punchline_2":"","cpf_financement":"Prise en charge OPCO possible","description_intro":"Le e-commerce ne se pilote pas aux r\u00e9flexes du commerce physique, et sans socle partag\u00e9, les \u00e9quipes commerciales et marketing avancent souvent avec un vocabulaire flou et des priorit\u00e9s \u00e9clat\u00e9es. Cette formation ACTINCO installe les fondamentaux du e-retail \u2014 concepts, leviers, pr\u00e9sence produit en ligne, pilotage de la performance \u2014 pour donner aux \u00e9quipes une culture e-business commune et un plan d\u2019actions align\u00e9 sur les objectifs commerciaux. Une entr\u00e9e en mati\u00e8re concr\u00e8te, pens\u00e9e pour rendre chacun op\u00e9rationnel sur son p\u00e9rim\u00e8tre.","programme_raw":"{\"modules\":[{\"uuid\":\"84979497-b181-48d0-8ec9-d971eed2a5b9\",\"name\":\"4) Jour 2 : Piloter la performance et construire le plan d\u2019action e-commerce\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Suivi des performances e-commerce\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Plan d'actions client\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Organisation adapt\u00e9e aux enjeux e-commerce\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-06-29T11:39:54.549Z\",\"updateDate\":\"2026-08-01T00:11:18.000Z\",\"archiveDate\":null},{\"uuid\":\"86b7d7d9-eda4-43e6-8582-f822432ad906\",\"name\":\"5) Jour 3 : Investissements E-retail, assessment et strat\u00e9gie Retail Media\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Investissements E-retail\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Assessment\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Deep dive : retail media strategy\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-06-29T11:39:54.560Z\",\"updateDate\":\"2026-08-01T00:11:18.000Z\",\"archiveDate\":null},{\"uuid\":\"b7a0fc12-a2f2-48b1-b3ce-c312079ccfcc\",\"name\":\"2) Jour 1 : Le parfait \\\"digital shelf\\\"\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- D\u00e9finition des leviers et priorisation\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Assortiment : s\u00e9lection, distribution et pr\u00e9sence produit\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-06-29T11:39:54.526Z\",\"updateDate\":\"2026-08-01T00:11:18.000Z\",\"archiveDate\":null},{\"uuid\":\"c0b25c3e-c777-42e1-bf08-413717d4c822\",\"name\":\"3) Jour 2 : Le parfait \\\"digital shelf\\\" (suite)\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- E merchandising adapt\u00e9 au parcours shopper\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Contenus et visuels produits optimis\u00e9s\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Mise en avant : promotion et activation\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Positionnement prix\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-06-29T11:39:54.538Z\",\"updateDate\":\"2026-08-01T00:11:18.000Z\",\"archiveDate\":null},{\"uuid\":\"fb9af9c0-a17b-4834-bd71-791cfb98ff45\",\"name\":\"1) Jour 1 : Vue d'ensemble des opportunit\u00e9s du e-commerce\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Gestion des circuits e-commerce\\\"}]}]}\",\"duration\":210,\"moneyValue\":0,\"creationDate\":\"2026-06-29T11:39:54.511Z\",\"updateDate\":\"2026-08-01T00:11:18.000Z\",\"archiveDate\":null}]}","sessions_raw":"{\"sessions\":[]}","objectif_final_1":"Mettre en place une culture e-business dans vos \u00e9quipes commerciales et marketing","objectif_final_2":"Conna\u00eetre les bases du e-commerce pour lib\u00e9rer le potentiel de croissance de l'entreprise et d\u00e9finir votre plan d'actions","objectif_final_3":"Apprendre \u00e0 parler en expert du e-retail","objectif_final_4":"Devenir ambassadeur e-commerce de l'entreprise","objectif_final_5":"","objectif_final_6":"","objectif_final_7":"","objectif_final_8":"","objectif_final_9":"","methodes_pedagogiques":"Apports th\u00e9oriques et supports de formation projet\u00e9s\nMise \u00e0 disposition d\u2019un glossaire sp\u00e9cifique e-retail\nExercices pratiques et \u00e9tudes de cas r\u00e9els issus de l\u2019exp\u00e9rience des participants\nT\u00e9moignages d\u2019experts et analyse approfondie de situations concr\u00e8tes\nAcc\u00e8s \u00e0 un extranet personnel pour chaque stagiaire","methodes_ressources":"Feuille d\u2019\u00e9margement sign\u00e9e par demi-journ\u00e9e\nQuestionnaire de satisfaction \u00e0 chaud en fin de formation\nAttestation de r\u00e9alisation individuelle remise \u00e0 chaque participant","methodes_acces":"Inscription possible en inter-entreprise ou en intra-entreprise (formation personnalisable dans vos locaux). Un entretien pr\u00e9alable permet d\u2019analyser les besoins et de contractualiser via convention et CGV.\nLa formation est adapt\u00e9e aux personnes en situation de handicap. Pour \u00e9tudier les meilleures conditions d\u2019accueil, contacter Fran\u00e7oise Acca, r\u00e9f\u00e9rente handicap, au +33 (0)6 27 79 71 66. 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