{"id":89415,"date":"2026-07-30T15:09:56","date_gmt":"2026-07-30T13:09:56","guid":{"rendered":"https:\/\/actin-co.com\/formation\/catman-et-e-catman-acceleration\/"},"modified":"2026-08-11T01:52:56","modified_gmt":"2026-08-10T23:52:56","slug":"catman-et-e-catman-acceleration","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/catman-et-e-catman-acceleration\/","title":{"rendered":"Catman et E-Catman Acc\u00e9l\u00e9ration : Ma\u00eetriser le Category Management et l&rsquo;E-Category Management"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89415","formation","type-formation","status-publish","hentry"],"acf":{"uuid_qualiobee":"9e0ef720-6c77-4965-9fbc-a5ba86aef286","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Prendre un poste de Category Manager ou de E-Category Manager suppose de ma\u00eetriser rapidement deux grammaires distinctes : celle du magasin et celle du digital. Cette formation ACTINCO couvre les deux, du diagnostic cat\u00e9goriel \u00e0 la construction d'une strat\u00e9gie de cat\u00e9gorie et de son plan d'action, jusqu'\u00e0 sa pr\u00e9sentation au client.\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Con\u00e7ue pour une mont\u00e9e en comp\u00e9tence rapide, elle s'appuie sur un cas r\u00e9el issu du contexte professionnel des participants.\"}]}]}","programme":"","public_vise":"Category Manager en prise de poste ou souhaitant \u00e9voluer, E-Commerce Manager en prise de poste ou souhaitant \u00e9voluer.","prerequis":"Connaissance de base de la grande distribution.","methodes":"    ","formateur":"La formation est anim\u00e9e par Vanessa Lepine, experte en Retail et E-commerce, disposant d\u2019une solide exp\u00e9rience en entreprise dans le domaine du FMCG et du management e-commerce. L\u2019\u00e9quipe p\u00e9dagogique d\u2019ACTINCO est compos\u00e9e de sp\u00e9cialistes du Category Management et de l\u2019E-Category Management, avec une approche centr\u00e9e sur le d\u00e9veloppement des comp\u00e9tences individuelles et la r\u00e9ponse aux enjeux m\u00e9tiers.","duree_h":0,"duree_j":0,"modalite":"Pr\u00e9sentiel","date_debut":"","date_fin":"","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":2500,"tarif_ttc":3000,"prix_catalogue_public":"","type_facturation":"BY_LEARNER","tarif_intra":"Sur devis","tva":20,"titre_affichage":"Catman et E-Catman Acc\u00e9l\u00e9ration","objectifs":"","note_10":"9.8","nb_avis":"2","theme":"category","facets":"category catman leclerc drive gsa ecom","badge_nouveau":"non","rang_affichage":7,"image_nom_fichier":"formation-category-management-e-commerce-actinco.jpg","image_alt":"Formation category management et e-catman d'ACTINCO pour acc\u00e9l\u00e9rer en grande consommation","punchline_1":"Omnicanalit\u00e9 du Category Management","punchline_2":"\u00ab Formation acc\u00e9l\u00e9r\u00e9e, tr\u00e8s dense mais efficace, temps optimis\u00e9. \u00bb Appr\u00e9ciation session 2023 Intra \u2014 cat\u00e9gorie \u00c9picerie sucr\u00e9e","cpf_financement":"Prise en charge OPCO possible","description_intro":"La demande shopper ne se lit plus de la m\u00eame fa\u00e7on en magasin et en ligne, et beaucoup d\u2019approches category management restent cal\u00e9es sur le seul point de vente physique. Cette formation ACTINCO acc\u00e9l\u00e8re la mont\u00e9e en comp\u00e9tence des category et e-category managers : poser un diagnostic cat\u00e9goriel solide, construire une strat\u00e9gie de cat\u00e9gorie qui int\u00e8gre l\u2019e-retail, et d\u00e9fendre une recommandation devant ses clients. Une approche outill\u00e9e, ancr\u00e9e sur des cas r\u00e9els, pour gagner en impact des deux c\u00f4t\u00e9s du parcours d\u2019achat.","programme_raw":"{\"modules\":[{\"uuid\":\"45eb4b78-4079-46d7-aa23-5838e8558123\",\"name\":\"2) E-Category Management : parcours shopper online et plan e-cat\u00e9goriel\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Parcours shopper online\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Le canal les distributeurs en France\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- 5 brilliant basics\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Cl\u00e9s pour l'\u00e9laboration du plan\\\"}]}]}\",\"duration\":420,\"moneyValue\":0,\"creationDate\":\"2026-06-29T11:43:59.661Z\",\"updateDate\":\"2026-08-01T00:11:19.000Z\",\"archiveDate\":null},{\"uuid\":\"7957af92-a0a1-432d-a537-5423f14bb1b5\",\"name\":\"1) Fondamentaux du Category Management : process, \u00e9quation shopper et leviers\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- La demande shopper\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Scope du category Management\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Le process\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- L'\u00e9quation shopper\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Les leviers\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- De la strat\u00e9gie au plan d'action\\\"}]}]}\",\"duration\":420,\"moneyValue\":0,\"creationDate\":\"2026-06-29T11:43:59.649Z\",\"updateDate\":\"2026-08-01T00:11:19.000Z\",\"archiveDate\":null}]}","sessions_raw":"{\"sessions\":[]}","objectif_final_1":"Conna\u00eetre les fondamentaux du Category Management","objectif_final_2":"Savoir les adapter au eRetail","objectif_final_3":"Challenger sa recommandation e-cat\u00e9gorielle","objectif_final_4":"","objectif_final_5":"","objectif_final_6":"","objectif_final_7":"","objectif_final_8":"","objectif_final_9":"","methodes_pedagogiques":"Apports th\u00e9oriques et m\u00e9thodologiques projet\u00e9s\nAnalyse approfondie d\u2019un cas r\u00e9el issu de l\u2019exp\u00e9rience des participants\nExercices pratiques et mises en situation\nT\u00e9moignages et retours d\u2019exp\u00e9rience\nAcc\u00e8s \u00e0 un extranet personnel avec supports p\u00e9dagogiques","methodes_ressources":"Feuille de pr\u00e9sence sign\u00e9e par demi-journ\u00e9e\nQuestionnaire de satisfaction \u00e0 chaud en fin de formation\nAttestation de r\u00e9alisation individuelle d\u00e9livr\u00e9e \u00e0 l\u2019issue de la formation","methodes_acces":"Inscription possible en inter-entreprise ou en intra-entreprise. Un entretien pr\u00e9alable (t\u00e9l\u00e9phone ou visioconf\u00e9rence) permet d\u2019analyser les besoins, de pr\u00e9senter le programme et de contractualiser via convention et CGV. Devis personnalis\u00e9 sur demande pour les formations intra.\nLa formation est adapt\u00e9e aux personnes en situation de handicap. Pour \u00e9tudier les meilleures conditions d\u2019accueil, contacter Fran\u00e7oise Acca, r\u00e9f\u00e9rente handicap, au +33 (0)6 27 79 71 66. 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