{"id":89411,"date":"2026-07-30T15:09:45","date_gmt":"2026-07-30T13:09:45","guid":{"rendered":"https:\/\/actin-co.com\/formation\/intelligence-artificielle-generative-cles\/"},"modified":"2026-08-11T01:52:48","modified_gmt":"2026-08-10T23:52:48","slug":"intelligence-artificielle-generative-cles","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/intelligence-artificielle-generative-cles\/","title":{"rendered":"S&rsquo;approprier les cl\u00e9s de l&rsquo;Intelligence Artificielle et de l&rsquo;IA G\u00e9n\u00e9rative"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89411","formation","type-formation","status-publish","hentry"],"acf":{"uuid_qualiobee":"b37f7e38-de55-4d05-9471-6cb41b68471b","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"L'IA g\u00e9n\u00e9rative suscite autant d'attentes que de confusion sur ce qu'elle change r\u00e9ellement dans un m\u00e9tier du commerce ou du marketing. Cette formation ACTINCO en pose les bases sans jargon : principes de fonctionnement, usages concrets, limites et points de vigilance, illustr\u00e9s par des cas issus des m\u00e9tiers des participants.\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Les ateliers sont collaboratifs et chacun repart avec des fiches-outils pour passer \u00e0 l'action en entreprise.\"}]}]}","programme":"","public_vise":"Category Managers (juniors ou seniors), Key Account Managers, Responsables e-commerce, Responsables digital, Directeurs Category, Responsables Supply, Responsables Force de vente, Marketing Managers, Managers de Magasin, Business Developers des Foodtech souhaitant d\u00e9velopper leurs comp\u00e9tences en Intelligence Artificielle.","prerequis":"Avoir \u00e0 sa disposition un ordinateur portable permettant de travailler sur les cas pratiques.","methodes":"    ","formateur":"La formation est anim\u00e9e par un formateur expert en IA et IA g\u00e9n\u00e9rative, sp\u00e9cialiste du retail et de l'e-commerce, avec une solide exp\u00e9rience terrain en entreprise. L'\u00e9quipe p\u00e9dagogique d'ACTINCO accompagne les participants dans le d\u00e9veloppement de leurs comp\u00e9tences et l'int\u00e9gration des outils IA dans leur organisation.","duree_h":0,"duree_j":0,"modalite":"Pr\u00e9sentiel","date_debut":"","date_fin":"","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":2700,"tarif_ttc":3240,"prix_catalogue_public":"","type_facturation":"BY_LEARNER","tarif_intra":"Sur devis","tva":20,"titre_affichage":"S\u2019approprier les cl\u00e9s de l\u2019Intelligence artificielle","objectifs":"","note_10":"","nb_avis":"","theme":"leadership","facets":"leadership transverse","badge_nouveau":"non","rang_affichage":24,"image_nom_fichier":"formation-ia-acculturation-entreprise-actinco.jpg","image_alt":"Formation IA en entreprise d'ACTINCO pour l'acculturation des \u00e9quipes \u00e0 l'intelligence artificielle","punchline_1":"Cas d'usage et Prompts efficaces.","punchline_2":"","cpf_financement":"Prise en charge OPCO possible","description_intro":"L\u2019IA g\u00e9n\u00e9rative suscite autant d\u2019attentes que de confusion sur ce qu\u2019elle change r\u00e9ellement dans un m\u00e9tier. Cette formation ACTINCO donne les cl\u00e9s pour d\u00e9passer les effets d\u2019annonce : comprendre les principes de l\u2019IA et de l\u2019IA g\u00e9n\u00e9rative, construire des prompts efficaces, et identifier o\u00f9 l\u2019automatisation apporte une vraie valeur. Une approche concr\u00e8te et agnostique, centr\u00e9e sur l\u2019usage professionnel plut\u00f4t que sur la hype, pour gagner en efficacit\u00e9 sans se perdre dans les outils.","programme_raw":"{\"modules\":[{\"uuid\":\"3a3ac9a0-3425-4563-94dc-8354638d3edf\",\"name\":\"4) D\u00e9monstration de cas d\u2019usage\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Pr\u00e9sentation de cas concrets adapt\u00e9s aux m\u00e9tiers des participants\\\"}]}]}\",\"duration\":48,\"moneyValue\":0,\"creationDate\":\"2026-06-30T20:26:31.663Z\",\"updateDate\":\"2026-08-01T00:11:19.000Z\",\"archiveDate\":null},{\"uuid\":\"65e533df-fdcb-4598-863c-589263fda758\",\"name\":\"1) Vision & Introduction \u00e0 l\u2019intelligence artificielle\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Comprendre les fondamentaux de l\u2019IA\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Introduction \u00e0 l\u2019IA g\u00e9n\u00e9rative : principes, usages, limites\\\"}]}]}\",\"duration\":48,\"moneyValue\":0,\"creationDate\":\"2026-06-30T20:26:31.604Z\",\"updateDate\":\"2026-08-01T00:11:19.000Z\",\"archiveDate\":null},{\"uuid\":\"9bc59ede-0db0-4a2c-aad3-e37160bfecfb\",\"name\":\"3) Workshops interactifs\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Conception de prompts\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- D\u00e9monstrations d\u2019interactions avec des IA g\u00e9n\u00e9ratives\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Premiers pas vers l\u2019automatisation\\\"}]}]}\",\"duration\":48,\"moneyValue\":0,\"creationDate\":\"2026-06-30T20:26:31.642Z\",\"updateDate\":\"2026-08-01T00:11:19.000Z\",\"archiveDate\":null},{\"uuid\":\"c07ea607-97f1-4509-a176-f88759a805e4\",\"name\":\"5) Engagements IA & Conclusion\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Synth\u00e8se des apports\\\"}]},{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Perspectives et bonnes pratiques \u00e0 adopter\\\"}]}]}\",\"duration\":48,\"moneyValue\":0,\"creationDate\":\"2026-06-30T20:26:31.678Z\",\"updateDate\":\"2026-08-01T00:11:19.000Z\",\"archiveDate\":null},{\"uuid\":\"e2ba8c39-d7b5-43ce-bf96-87d7aea30289\",\"name\":\"2) Open House \u2013 \u00c9change libre entre participants\",\"externalId\":null,\"description\":\"{\\\"type\\\":\\\"doc\\\",\\\"content\\\":[{\\\"type\\\":\\\"paragraph\\\",\\\"content\\\":[{\\\"type\\\":\\\"text\\\",\\\"text\\\":\\\"- Retour d\u2019exp\u00e9riences, questions, r\u00e9flexions partag\u00e9es\\\"}]}]}\",\"duration\":48,\"moneyValue\":0,\"creationDate\":\"2026-06-30T20:26:31.622Z\",\"updateDate\":\"2026-08-01T00:11:19.000Z\",\"archiveDate\":null}]}","sessions_raw":"{\"sessions\":[]}","objectif_final_1":"Identifier les m\u00e9thodes de modification des mod\u00e8les d\u2019IA G\u00e9n\u00e9rative et d\u00e9crire les principes de base de l\u2019IA et de l\u2019IA g\u00e9n\u00e9rative","objectif_final_2":"D\u00e9crire les \u00e9l\u00e9ments cl\u00e9s permettant de construire un prompt efficace","objectif_final_3":"Identifier les pr\u00e9requis permettant d\u2019envisager une automatisation IA et les m\u00e9thodes d\u2019int\u00e9gration de l\u2019IA G\u00e9n\u00e9rative (Prompt Engineering, Agent IA, Automatisation IA)","objectif_final_4":"","objectif_final_5":"","objectif_final_6":"","objectif_final_7":"","objectif_final_8":"","objectif_final_9":"","methodes_pedagogiques":"Apports th\u00e9oriques sur les fondamentaux de l'IA et de l'IA g\u00e9n\u00e9rative\nD\u00e9monstrations concr\u00e8tes d'interactions avec des IA g\u00e9n\u00e9ratives\nAteliers collaboratifs (conception de prompts, automatisation)\n\u00c9changes d'exp\u00e9riences et retours partag\u00e9s entre participants\nSupport de formation projet\u00e9 et fiches-outils remises aux participants\nAcc\u00e8s \u00e0 un extranet personnel pour chaque stagiaire","methodes_ressources":"Feuille d'\u00e9margement sign\u00e9e par demi-journ\u00e9e\nQuestionnaire de satisfaction \u00e0 chaud en fin de formation\nAttestation de r\u00e9alisation individuelle d\u00e9livr\u00e9e \u00e0 l'issue de la formation","methodes_acces":"Inscription possible par email (contact@actin-co.com) ou t\u00e9l\u00e9phone (+33627797166). Un entretien pr\u00e9alable peut \u00eatre organis\u00e9 pour adapter la formation aux besoins sp\u00e9cifiques des \u00e9quipes.\nFormation adapt\u00e9e aux personnes en situation de handicap. Pour \u00e9tudier les meilleures conditions d'accueil, contacter Fran\u00e7oise Acca, r\u00e9f\u00e9rente handicap, au +33 (0)6 27 79 71 66. 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