{"id":89240,"date":"2026-07-03T11:29:17","date_gmt":"2026-07-03T09:29:17","guid":{"rendered":"https:\/\/actin-co.com\/fr\/formation\/formation-certifiante-category-manager-processus-en-8-etapes-ecr-d-a-ch\/"},"modified":"2026-07-03T16:26:12","modified_gmt":"2026-07-03T14:26:12","slug":"formation-certifiante-category-manager-processus-en-8-etapes-ecr-d-a-ch","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/formation-certifiante-category-manager-processus-en-8-etapes-ecr-d-a-ch\/","title":{"rendered":"Formation certifiante Category Manager &#8211; Processus en 8 \u00e9tapes ECR D-A-CH"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89240","formation","type-formation","status-publish","hentry"],"acf":{"titre_affichage":"","objectifs":"","note_10":"","nb_avis":"","theme":"","facets":"","badge_nouveau":"","rang_affichage":"","image_nom_fichier":"","image_alt":"","punchline_1":"","punchline_2":"","cpf_financement":"Non \u00e9ligible au CPF \u00e0 ce jour \u2014 finan\u00e7able OPCO","description_intro":"","uuid_qualiobee":"a54868dc-3033-45f2-9e32-a537cd2f1f72","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Devenez expert du \"},{\"type\":\"text\",\"text\":\"Category Management\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"text\",\"text\":\" selon le processus en 8 \u00e9tapes ECR D-A-CH avec cette formation certifiante reconnue au niveau national et international. Ce programme complet, r\u00e9parti sur 5 \u00e0 6 mois, combine th\u00e9orie, cas pratiques, simulations et \u00e9laboration d'un \"},{\"type\":\"text\",\"text\":\"business plan de cat\u00e9gorie\",\"marks\":[{\"type\":\"underline\"}]},{\"type\":\"text\",\"text\":\" pour ma\u00eetriser toutes les \u00e9tapes : analyse des besoins consommateurs, d\u00e9finition strat\u00e9gique des cat\u00e9gories, \u00e9valuation du potentiel, priorisation des actions et fixation d'objectifs clairs (consommateur, march\u00e9, finances, productivit\u00e9).\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hardBreak\"},{\"type\":\"text\",\"text\":\"La formation couvre \u00e9galement le d\u00e9veloppement des tactiques commerciales (assortiment, positionnement, promotions, tarification), le contr\u00f4le des r\u00e9sultats via la r\u00e9vision de cat\u00e9gorie, et se conclut par un travail de certification, un examen \u00e9crit et une pr\u00e9sentation orale devant un jury. Le certificat GS1 \"Category Manager\/e ECR D-A-CH\" valorise vos comp\u00e9tences et ouvre de nouvelles perspectives professionnelles dans le commerce, l'industrie et autres secteurs \u00e9conomiques.\"}]}]}","programme":"","public_vise":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Cadres, dirigeants et professionnels assumant des responsabilit\u00e9s dans les domaines de l'assortiment, de la commercialisation ou du marketing, notamment : gestion des cat\u00e9gories, gestion des cat\u00e9gories sur le terrain, d\u00e9veloppement des cat\u00e9gories, distribution, gestion des ventes et comptes cl\u00e9s, marketing, trade marketing, achats, gestion des produits, planification et pr\u00e9vision de la demande, r\u00e9ponse efficace au consommateur ou vente omnicanale.\"}]}]}","prerequis":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Une exp\u00e9rience pratique en Category Management, gestion de produits, achats ou ventes est un atout.\"}]}]}","methodes":"{\"type\":\"doc\",\"content\":[{\"type\":\"orderedList\",\"content\":[{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Apports th\u00e9oriques sur les 8 \u00e9tapes du processus ECR D-A-CH (1\/3 du temps)\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Cas pratiques et simulations pour une application concr\u00e8te\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"\u00c9laboration autonome d'un business plan de cat\u00e9gorie\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Visites sur le terrain et exemples concrets issus de diff\u00e9rents secteurs\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Supports p\u00e9dagogiques et exercices adapt\u00e9s\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Retour d'exp\u00e9rience et partage entre participants\"}]}]}]}]} {\"type\":\"doc\",\"content\":[{\"type\":\"orderedList\",\"content\":[{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Positionnement initial par \u00e9change sur les attentes et exp\u00e9riences des participants\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"\u00c9valuation continue via des exercices pratiques et des mises en situation\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"\u00c9valuation \u00e0 chaud par un examen \u00e9crit final (QCM et questions ouvertes)\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"\u00c9valuation \u00e0 froid par la qualit\u00e9 et la coh\u00e9rence du business plan de cat\u00e9gorie r\u00e9dig\u00e9\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Pr\u00e9sentation orale du travail de certification devant un jury\"}]}]}]}]} {\"type\":\"doc\",\"content\":[{\"type\":\"orderedList\",\"content\":[{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Feuille d'\u00e9margement sign\u00e9e par demi-journ\u00e9e de formation\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Questionnaire de satisfaction \u00e0 chaud en fin de formation\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Certificat de r\u00e9alisation individuel d\u00e9livr\u00e9 apr\u00e8s validation des comp\u00e9tences\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Remise officielle du certificat GS1 lors d'un ap\u00e9ritif de cl\u00f4ture\"}]}]}]}]} {\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Inscription possible en ligne ou par contact direct avec l'organisme. Un entretien pr\u00e9alable (t\u00e9l\u00e9phone ou visioconf\u00e9rence) permet d'analyser les besoins, de pr\u00e9senter le programme et de contractualiser via convention et CGV. Tarif intra \u00e0 partir de 7 930 \u20ac HT pour 5 apprenants par entreprise.\"}]}]} {\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Formation adapt\u00e9e aux personnes en situation de handicap. Pour \u00e9tudier les meilleures conditions d'accueil, contacter Fran\u00e7oise Acca, r\u00e9f\u00e9rente handicap, au +33 (0)6 27 79 71 66.\"}]}]}","formateur":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"La formation est anim\u00e9e par des \"},{\"type\":\"text\",\"text\":\"Category Managers certifi\u00e9s ECR D-A-CH\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"text\",\"text\":\" et professionnels exp\u00e9riment\u00e9s du commerce de d\u00e9tail (alimentaire et non alimentaire). Les formateurs sont \u00e9galement certifi\u00e9s en p\u00e9dagogie pour adultes et disposent d'une solide exp\u00e9rience terrain en Category Management, Product Management et vente. Exemples : Daniel Ammerschuber (20 ans d'exp\u00e9rience en Category Management) et Gabriele Vassena (expert en assortiments optimaux).\"}]}]}","duree_h":105,"duree_j":15,"modalite":"Pr\u00e9sentiel","date_debut":"2026-09-10","date_fin":"2027-03-19","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":0,"tarif_ttc":0,"prix_catalogue_public":"","type_facturation":"BY_CUSTOMER","tarif_intra":"Sur devis","tva":20,"programme_raw":"{\"name\":\"2) \u00c9valuation et priorisation des cat\u00e9gories\",\"uuid\":\"17c9767a-9c0b-443f-aa82-4f85d8ccc72c\",\"duration\":1350,\"description\":\"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"\u00c9valuation des cat\u00e9gories selon leur potentiel de chiffre d'affaires et positionnement strat\u00e9gique. 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