{"id":89227,"date":"2026-06-30T18:29:47","date_gmt":"2026-06-30T16:29:47","guid":{"rendered":"https:\/\/actin-co.com\/fr\/formation\/devenir-e-category-manager-fondamentaux-et-mise-en-pratique\/"},"modified":"2026-07-03T16:26:21","modified_gmt":"2026-07-03T14:26:21","slug":"devenir-e-category-manager-fondamentaux-et-mise-en-pratique","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/devenir-e-category-manager-fondamentaux-et-mise-en-pratique\/","title":{"rendered":"Devenir E-Category Manager : Fondamentaux et Mise en Pratique"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89227","formation","type-formation","status-publish","hentry"],"acf":{"titre_affichage":"","objectifs":"","note_10":"","nb_avis":"","theme":"","facets":"","badge_nouveau":"","rang_affichage":"","image_nom_fichier":"","image_alt":"","punchline_1":"","punchline_2":"","cpf_financement":"Non \u00e9ligible au CPF \u00e0 ce jour \u2014 finan\u00e7able OPCO","description_intro":"","uuid_qualiobee":"9a7444bc-17be-4574-82be-e89285d81465","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Cette formation intensive de \"},{\"type\":\"text\",\"text\":\"2 jours\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"text\",\"text\":\" permet aux professionnels du e-commerce et de la grande distribution d'acqu\u00e9rir les \"},{\"type\":\"text\",\"text\":\"fondamentaux du E-Category Management\",\"marks\":[{\"type\":\"underline\"}]},{\"type\":\"text\",\"text\":\" et de les appliquer concr\u00e8tement.\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Elle couvre l'analyse cat\u00e9gorielle, les leviers strat\u00e9giques (5 Brilliant Basics) et les \"},{\"type\":\"text\",\"text\":\"basics op\u00e9rationnels en e-commerce GSA\",\"marks\":[{\"type\":\"underline\"}]},{\"type\":\"text\",\"text\":\", avec une mise en pratique via l'\u00e9tude de cas r\u00e9els issus de l'exp\u00e9rience des participants. 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