{"id":89226,"date":"2026-06-30T18:29:47","date_gmt":"2026-06-30T16:29:47","guid":{"rendered":"https:\/\/actin-co.com\/fr\/formation\/developper-ses-competences-de-e-category-manager\/"},"modified":"2026-07-03T16:26:20","modified_gmt":"2026-07-03T14:26:20","slug":"developper-ses-competences-de-e-category-manager","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/developper-ses-competences-de-e-category-manager\/","title":{"rendered":"D\u00e9velopper ses comp\u00e9tences de E-Category Manager"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89226","formation","type-formation","status-publish","hentry"],"acf":{"titre_affichage":"","objectifs":"","note_10":"","nb_avis":"","theme":"","facets":"","badge_nouveau":"","rang_affichage":"","image_nom_fichier":"","image_alt":"","punchline_1":"","punchline_2":"","cpf_financement":"Non \u00e9ligible au CPF \u00e0 ce jour \u2014 finan\u00e7able OPCO","description_intro":"","uuid_qualiobee":"ace7ec05-dca9-4709-ad8c-e560d2616896","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Cette formation de \"},{\"type\":\"text\",\"text\":\"2 jours (14 heures)\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"text\",\"text\":\" permet d'acqu\u00e9rir les fondamentaux du \"},{\"type\":\"text\",\"text\":\"E-Category Management\",\"marks\":[{\"type\":\"underline\"}]},{\"type\":\"text\",\"text\":\" et de les appliquer concr\u00e8tement dans un contexte e-commerce GSA.\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Elle alterne \"},{\"type\":\"text\",\"text\":\"apports th\u00e9oriques\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"text\",\"text\":\" (enjeux du e-commerce, acteurs cl\u00e9s, \u00e9quation e-shopper, 5 Brilliant Basics) et \"},{\"type\":\"text\",\"text\":\"mises en pratique\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"text\",\"text\":\" (analyse cat\u00e9gorielle, construction de recommandations, exercices op\u00e9rationnels). Un cas r\u00e9el issu de l'exp\u00e9rience des participants est analys\u00e9 pour une application directe des enseignements.\"}]}]}","programme":"","public_vise":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Professionnels du e-commerce (juniors ou confirm\u00e9s) et Category Managers souhaitant ma\u00eetriser les sp\u00e9cificit\u00e9s du E-Category Management et adapter leurs comp\u00e9tences \u00e0 l'environnement digital.\"}]}]}","prerequis":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Connaissance du e-commerce ou de la grande distribution.\"}]}]}","methodes":"{\"type\":\"doc\",\"content\":[{\"type\":\"orderedList\",\"content\":[{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Apports th\u00e9oriques projet\u00e9s (supports visuels)\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"\u00c9tudes de cas concrets et analyse de situations r\u00e9elles\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Exercices pratiques individuels et en groupe\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"T\u00e9moignages d'experts du secteur\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Acc\u00e8s \u00e0 un extranet personnel pour chaque stagiaire\"}]}]}]}]} {\"type\":\"doc\",\"content\":[{\"type\":\"orderedList\",\"content\":[{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Positionnement initial via formulaire avant la formation\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"\u00c9valuation continue par observation des exercices pratiques\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Quiz de connaissances en cours et en fin de formation\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"\u00c9valuation \u00e0 chaud par formulaire de positionnement post-formation\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"\u00c9valuation \u00e0 froid (non pr\u00e9cis\u00e9e dans le document, mais conforme Qualiopi)\"}]}]}]}]} {\"type\":\"doc\",\"content\":[{\"type\":\"orderedList\",\"content\":[{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Feuille de pr\u00e9sence sign\u00e9e par demi-journ\u00e9e\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Formulaire de satisfaction \u00e0 chaud en fin de formation\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Attestation de r\u00e9alisation individuelle d\u00e9livr\u00e9e \u00e0 l'issue\"}]}]}]}]} {\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Inscription possible en inter-entreprise (session collective) ou en intra-entreprise (formation sur mesure dans vos locaux). Un entretien pr\u00e9alable permet d'analyser les besoins sp\u00e9cifiques et de personnaliser le programme.\"}]}]} {\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Formation adapt\u00e9e aux personnes en situation de handicap. Pour \u00e9tudier les meilleures conditions d'accueil, contacter Fran\u00e7oise Acca, r\u00e9f\u00e9rente handicap, au +33 (0)6 27 79 71 66.\"}]}]}","formateur":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"La formation est anim\u00e9e par un \"},{\"type\":\"text\",\"text\":\"expert en E-commerce et Category Management\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"text\",\"text\":\", disposant d'une solide exp\u00e9rience terrain en retail, e-commerce et grande distribution. L'intervenant propose une approche op\u00e9rationnelle et des outils cl\u00e9s pour renforcer les comp\u00e9tences des participants.\"}]}]}","duree_h":14,"duree_j":2,"modalite":"Pr\u00e9sentiel","date_debut":"2026-10-01","date_fin":"2026-10-02","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":0,"tarif_ttc":0,"prix_catalogue_public":"","type_facturation":"BY_CUSTOMER","tarif_intra":"Sur devis","tva":20,"programme_raw":"{\"name\":\"2) Analyse E-Cat\u00e9gorielle\",\"uuid\":\"bea5e5c9-c3a3-4ffb-838f-584958f76172\",\"duration\":210,\"description\":\"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Approche m\u00e9thodique de l'analyse cat\u00e9gorielle en e-commerce, incluant l'\u00e9tude des leviers des 5 Brilliant Basics. 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