{"id":89225,"date":"2026-06-30T18:29:46","date_gmt":"2026-06-30T16:29:46","guid":{"rendered":"https:\/\/actin-co.com\/fr\/formation\/category-management-efficient-et-responsable\/"},"modified":"2026-07-03T16:26:19","modified_gmt":"2026-07-03T14:26:19","slug":"category-management-efficient-et-responsable","status":"publish","type":"formation","link":"https:\/\/actin-co.com\/fr\/formation\/category-management-efficient-et-responsable\/","title":{"rendered":"Category Management Efficient et Responsable"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-89225","formation","type-formation","status-publish","hentry"],"acf":{"titre_affichage":"","objectifs":"","note_10":"","nb_avis":"","theme":"","facets":"","badge_nouveau":"","rang_affichage":"","image_nom_fichier":"","image_alt":"","punchline_1":"","punchline_2":"","cpf_financement":"Non \u00e9ligible au CPF \u00e0 ce jour \u2014 finan\u00e7able OPCO","description_intro":"","uuid_qualiobee":"4991861b-33b9-495e-9cb6-4bcf227115ca","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Cette formation permet aux \"},{\"type\":\"text\",\"text\":\"Category Managers\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"text\",\"text\":\" de concilier \"},{\"type\":\"text\",\"text\":\"efficience business\",\"marks\":[{\"type\":\"underline\"}]},{\"type\":\"text\",\"text\":\" et \"},{\"type\":\"text\",\"text\":\"responsabilit\u00e9 RSE\",\"marks\":[{\"type\":\"underline\"}]},{\"type\":\"text\",\"text\":\" dans leur strat\u00e9gie cat\u00e9gorielle. Elle offre les cl\u00e9s pour int\u00e9grer les enjeux de durabilit\u00e9 dans les leviers assortiment, promotion et selling story, tout en renfor\u00e7ant la robustesse et la r\u00e9silience de leur approche.\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hardBreak\"},{\"type\":\"text\",\"text\":\"\u00c0 travers des \"},{\"type\":\"text\",\"text\":\"ateliers pratiques\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"text\",\"text\":\" et des outils concrets, les participants apprennent \u00e0 repenser leur m\u00e9tier pour r\u00e9pondre aux attentes croissantes en mati\u00e8re de d\u00e9veloppement durable, tout en maintenant une performance commerciale optimale.\"}]}]}","programme":"","public_vise":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Category Managers strat\u00e9giques chez les industriels souhaitant int\u00e9grer les enjeux de durabilit\u00e9 dans leur strat\u00e9gie cat\u00e9gorielle.\"},{\"type\":\"hardBreak\"},{\"type\":\"text\",\"text\":\"Category Managers enseignes chez les industriels cherchant \u00e0 d\u00e9ployer un category management responsable et \u00e0 renforcer leur discours clients.\"}]}]}","prerequis":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Ma\u00eetriser les fondamentaux du category management \u00ab classique \u00bb pour y ajouter la dimension RSE.\"}]}]}","methodes":"{\"type\":\"doc\",\"content\":[{\"type\":\"orderedList\",\"content\":[{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"P\u00e9dagogie active associant d\u00e9couverte des fondamentaux et mise en pratique via des ateliers d'application sur des cas concrets\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Exploration de nouveaux KPI et outils de d\u00e9cision via des ateliers collaboratifs\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Utilisation de supports de formation projet\u00e9s et de documents p\u00e9dagogiques\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Acc\u00e8s \u00e0 un extranet personnel pour chaque stagiaire\"}]}]}]}]} {\"type\":\"doc\",\"content\":[{\"type\":\"orderedList\",\"content\":[{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Positionnement initial via un formulaire de positionnement avant la formation\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"\u00c9valuation continue par observation et feedback pendant les ateliers\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"\u00c9valuation \u00e0 chaud par quiz de connaissances et formulaire d'\u00e9valuation en fin de formation\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"\u00c9valuation \u00e0 froid par suivi des objectifs atteints post-formation\"}]}]}]}]} {\"type\":\"doc\",\"content\":[{\"type\":\"orderedList\",\"content\":[{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Feuille d'\u00e9margement sign\u00e9e par demi-journ\u00e9e\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Questionnaire de satisfaction \u00e0 chaud en fin de formation\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Attestation de r\u00e9alisation individuelle d\u00e9livr\u00e9e \u00e0 l'issue de la formation\"}]}]}]}]} {\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"Inscription possible en inter-entreprises (session collective) ou en intra-entreprise (formation personnalis\u00e9e dans vos locaux). Un entretien pr\u00e9alable permet d'analyser les besoins et de contractualiser via convention et CGV. Devis sur demande pour les formations intra.\"}]}]} {\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"La formation est adapt\u00e9e aux personnes en situation de handicap. Pour \u00e9tudier les meilleures conditions d'accueil, contacter Fran\u00e7oise Acca, r\u00e9f\u00e9rente handicap, au +33 (0)6 27 79 71 66.\"}]}]}","formateur":"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"La formation est anim\u00e9e par des experts en Retail et E-commerce, disposant d'une solide exp\u00e9rience terrain dans le domaine du category management. Leur approche combine expertise m\u00e9tier et p\u00e9dagogie op\u00e9rationnelle pour r\u00e9pondre aux enjeux concrets des participants.\"}]}]}","duree_h":18,"duree_j":3,"modalite":"Pr\u00e9sentiel","date_debut":"","date_fin":"","lieu":"Climate House, 39 rue du Caire 75002 Paris","tarif_ht":0,"tarif_ttc":0,"prix_catalogue_public":"","type_facturation":"BY_CUSTOMER","tarif_intra":"Sur devis","tva":20,"programme_raw":"{\"name\":\"7) Synth\u00e8se et \u00e9valuation des acquis\",\"uuid\":\"3d6d510d-b1ae-42a8-8088-063e60098cd5\",\"duration\":120,\"description\":\"{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"text\",\"text\":\"R\u00e9capitulatif des connaissances acquises, quiz de validation et \u00e9changes sur les prochaines \u00e9tapes pour int\u00e9grer la RSE dans la pratique quotidienne.\"}]}]}\"}","sessions_raw":"{\"name\":\"Category Management Efficient et Responsable\",\"uuid\":\"4ba9b28e-9d6f-4e02-922b-d05c9494541b\",\"endAt\":null,\"startAt\":null,\"location\":null}"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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