TRAINING

Successful Category Management

The fundamentals of ECR Category Management are updated to address the issue of Commerce and new Shoppers needs

ABOUT

2 days - 14 hours (9h00 - 17h30)
Professional training, developping and adaptating knowledge

PURPOSE

Understand Category Management and its advantages
Have a practical understanding of the ECR seven-step Category Management process
Be able to use a broad range of complex data sources
Learn to turn your plans and strategies into clear and effective category tactics
Experience both the retailer and supplier category plan dynamics
Know how to develop compelling category-based commercial propositions

DESIGNED FOR

Aimed at category managers, trade marketing managers, commercial managers or marketing managers who have had previous experience and want to develop their strategic category management capability.
ESSENTIALS OF THE PROGRAM

TRAINER

Francoise ACCA

Certified Trainer ICPF / PSI


English