TRAINING

Insights from Shopper Knowledge

How to take the best of the insights and shopper research
Upgrade in Research data-tools

ABOUT

1 day - 7 hours (9h00 - 17h30)
Professional training, developping and adaptating knowledge

PURPOSE

Understand the different kind of Shopper Research today and how can I use them properly
Improve expertise in defining brief and choosing the perfect methodology to understand shopper needs and answer internal referees.
Knowing the difference between loud noise and relevent insights for Suppliers

DESIGNED FOR

Marketing Manager and Category Managers, Junior Shopper insight manager

ESSENTIALS OF THE PROGRAM

TRAINER

Francoise ACCA

Certified Trainer ICPF / PSI


English